| SESSION: | JULY–AUG 2025 |
| PROGRAM: | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER: | I |
| COURSE CODE & NAME | DMBA113 ENTREPRENEURIAL PRACTICE |
Assignment Set – 1
- “Creativity is the lifeblood of entrepreneurship.” Discuss this statement in the context of idea generation, opportunity recognition, and innovation. Support your answer with a short case study. 5+5
Ans 1.
Introduction
Creativity forms the foundation of entrepreneurial success because it enables individuals to identify opportunities, develop unique ideas, and transform them into innovative solutions. Entrepreneurs rely on creative thinking to navigate uncertain environments, challenge conventional norms, and design products or services that meet emerging market needs. Without creativity, entrepreneurship would stagnate, as innovation and differentiation stem from the ability to think differently and act boldly.
Creativity and Idea Generation
The first step in entrepreneurship involves generating ideas that address unmet needs or inefficiencies in the market. Creative thinking helps entrepreneurs brainstorm multiple alternatives and visualize
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- Discuss the importance of protecting intellectual property (IP) for entrepreneurs. Explain different forms of IP and highlight key legal issues faced while setting up a business. 5+5
Ans 2.
Intellectual Property (IP) protection has become an essential pillar of modern entrepreneurship. For every innovator or business founder, the value of their idea, brand, or design often exceeds that of their tangible assets. In a globalized digital economy where replication is effortless, safeguarding intellectual creations ensures that entrepreneurs retain ownership, profit rights, and market advantage. IP protection is not merely a legal necessity; it is a strategic tool that
- Examine the growth strategies available to entrepreneurs and the challenges they face. How do succession planning and exit strategies contribute to sustainable entrepreneurship? 5+5
Ans 3.
Entrepreneurial growth is essential for ensuring long-term viability and competitiveness. Growth strategies enable businesses to expand operations, increase market share, and enhance profitability. However, growth is rarely linear; entrepreneurs face numerous internal and external challenges while scaling their ventures. The ability to plan for growth, manage risks, and create continuity through succession and exit strategies determines whether entrepreneurship can truly
Assignment Set – 2
- Define entrepreneurship and explain the entrepreneurial mindset. Discuss the role of role models and support systems in shaping entrepreneurs, with reference to sustainable entrepreneurship. 5+5
Ans 4.
Entrepreneurship is the engine that drives economic innovation, job creation, and societal progress. It involves identifying opportunities, mobilizing resources, and creating value through new products, services, or processes. More than just business creation, entrepreneurship is a mindset—a way of thinking characterized by creativity, resilience, and adaptability. Successful entrepreneurs combine vision with execution, transforming ideas into sustainable ventures that
- What is corporate entrepreneurship? Explain the reasons for its growing importance and compare managerial decision-making with entrepreneurial decision-making. 5+5
Ans 5.
Corporate entrepreneurship, often called intrapreneurship, refers to fostering an entrepreneurial spirit within established organizations. Unlike traditional startups, it encourages employees to think creatively, take risks, and develop innovative ideas that improve processes or generate new business opportunities. In today’s competitive and rapidly changing markets, corporate entrepreneurship has become indispensable for sustaining growth, driving innovation, and retaining talent.
Meaning and Essence of Corporate Entrepreneurship
Corporate
- What are the key challenges entrepreneurs face when entering international markets? Suggest strategies to overcome barriers to international trade. 5+5
Ans 6.
Global expansion represents both an opportunity and a challenge for entrepreneurs. While entering international markets allows businesses to access new customers and revenue streams, it also exposes them to cultural, legal, financial, and operational complexities. Success in international trade requires strategic planning, cultural sensitivity, and adaptability to diverse regulatory environments. Entrepreneurs must therefore understand both the barriers and the strategies to overcome them.
Key Challenges Faced by Entrepreneurs
One major challenge is
| SESSION | JULY-AUG 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA114 BUSINESS COMMUNICATION(WAC) |
Set – 1
Q1. Elucidate the ways in which we can overcome the barriers to communication. 10
Ans 1.
Communication is the lifeline of every organization and a vital managerial skill. However, several barriers—such as language differences, misinterpretation, emotional bias, and noise—often distort messages, leading to confusion or conflict. Overcoming these barriers requires both structural strategies and interpersonal efforts to ensure the intended message is received and understood accurately.
Communication Barriers
Barriers to
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Q2. Enlist the characteristics of Non-Verbal Communication. Explain with examples. 10
Ans 2.
Non-verbal communication is the silent language of expression conveyed through gestures, facial expressions, tone, posture, and appearance. It complements, reinforces, or sometimes replaces verbal communication. Since more than half of human communication is non-verbal, understanding its characteristics is crucial for interpersonal effectiveness and leadership communication.
Characteristics of Non-Verbal
Q3. Suppose you have to write a sales pitch to present in front of the Board of Directors. Describe the steps you will follow in your writing methodology. 10
Ans 3.
A sales pitch is a persuasive presentation aimed at convincing stakeholders—especially a Board of Directors—about a product, service, or proposal. Writing an effective sales pitch involves strategic planning, structured communication, and persuasive language. The goal is to appeal to logic, emotion, and credibility while maintaining professionalism and clarity.
- Understanding the
Set – 2
- If you must give an oral presentation in front of your team, write down and explain the steps you would follow. 10
Ans 4.
Oral presentations are a crucial aspect of professional communication, allowing individuals to share information, ideas, or proposals effectively with a team. A well-prepared presentation not only conveys content clearly but also builds credibility and engagement. To ensure success, one must follow a structured methodology that combines preparation, practice, and delivery.
- Understanding the Purpose and Audience
The first step is to define the purpose of the presentation—whether it aims to inform, persuade, or motivate the
- Emails are an important medium of communication in a work environment. Elucidate upon the principles of email communication you should follow while framing emails. 10
Ans 5.
Emails are among the most widely used tools in business communication, enabling quick, formal, and traceable exchange of information. However, poorly written emails can lead to confusion, misinterpretation, or even damaged relationships. Hence, understanding and applying the fundamental principles of email communication is essential for maintaining professionalism and effectiveness in the workplace.
- Clarity and Conciseness
The most important principle is to keep the message clear and concise. Emails should convey the purpose within the first
Q6. Enlist the key elements of a successful Blog Post. Also state some Blog writing strategies.
Ans 6.
In the digital era, blogs have emerged as a powerful platform for communication, branding, and engagement. A successful blog post combines informative content, creativity, and a strategic approach to attract and retain readers. To write an impactful blog, one must understand its key elements and adopt effective writing strategies that ensure relevance, clarity, and reader interaction.
Key Elements of a Successful Blog Post
- Catchy Title
| SESSION | JULY-AUGUST 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA115 MANAGERIAL ECONOMICS |
Assignment Set – 1
Q1. The price elasticity of demand depends on several factors. Discuss these factors in detail with suitable examples. 10
Ans 1.
Price elasticity of demand measures the responsiveness of quantity demanded to a change in the price of a product. It indicates how sensitive consumers are to price variations. Elasticity helps businesses, economists, and policymakers understand market behavior and set prices strategically. The elasticity value depends on various factors that influence consumer preferences, availability of substitutes, and product necessity.
- Availability of Substitutes
The presence of
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Q2. Describe the different objectives of pricing policies with examples. 10
Ans 2.
Pricing policy is a strategic decision that determines how a firm sets prices for its products or services. A well-designed pricing policy aligns with company goals such as profit maximization, market share expansion, or customer retention. The objectives of pricing vary across industries depending on competition, cost structures, and consumer demand.
- Profit
Q3. Define Perfect Competition. Summarize the different features of perfect competition along with reasons to study perfect competition. 2 + 8
Ans 3.
Perfect Competition
Perfect competition refers to a market structure characterized by a large number of buyers and sellers dealing in homogeneous products, where no single participant can influence the market price. In such a market, the price is determined purely by the forces of demand and supply.
Features of Perfect Competition
- Large Number of Buyers
Assignment Set – 2
Q4. Define GDP and discuss its components in detail. 2 + 8
Ans 4.
GDP
Gross Domestic Product (GDP) is the total monetary value of all final goods and services produced within a country’s borders during a specific period, typically a year. It serves as a comprehensive measure of a nation’s economic performance and is often used to compare the economic strength of different countries. GDP reflects the health of an economy by indicating its production, consumption, and
Q5. Formulation of policies is very important for the planned economy; consumption function plays a very important role. Justify the statement by outlining the importance of consumption function. 10
Ans 5.
In a planned or mixed economy, the government formulates economic policies to achieve objectives such as full employment, growth, and equitable income distribution. The consumption function, which shows the relationship between income and consumption expenditure, plays a vital role in shaping these policies. Developed by John Maynard Keynes, it explains how changes in disposable income affect consumer spending and savings behavior.
Concept of
Q6. Describe the different types and causes of inflation. 5 + 5
Ans 6.
Inflation refers to the sustained rise in the general price level of goods and services over time, leading to a decline in the purchasing power of money. Moderate inflation is often associated with economic growth, but high or uncontrolled inflation can destabilize an economy. Understanding the types and causes of inflation is essential for designing appropriate monetary and fiscal control measures.
Types of Inflation
- Demand-Pull
| SESSION | JULY-AUGUST 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA116 FINANCIAL ACCOUNTING |
Assignment Set – 1
Q1. Define financial accounting and describe its basic principles. Explain the role of the accounting equation in financial accounting and illustrate with a simple example. 5+
Ans 1.
Financial Accounting
Financial accounting is the systematic process of recording, summarizing, and reporting financial transactions of an organization over a specific period. It focuses on preparing financial statements—such as the income statement, balance sheet, and cash flow statement—that provide an accurate picture of a company’s financial performance and position. These statements are used by internal and external stakeholders, including management, investors, creditors,
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Q2. Discuss the importance of accounting principles in the preparation of financial statements. Describe the difference between the accrual concept and the matching concept with suitable examples. 5+5
Ans 2.
Importance of Accounting Principles in Financial Statements
Accounting principles are the standardized rules and guidelines that govern how financial transactions are recorded, classified, and reported. They form the foundation of financial reporting by ensuring consistency, reliability, and comparability of financial statements across periods and organizations.
- Ensures
Q3. What is a journal entry in accounting? Explain the rules of debit and credit with examples. Prepare journal entries for the following transactions:
- Purchased office supplies worth Rs. 500 on credit.
- Received Rs.1000 cash from a customer for services rendered.
- Paid Rs. 200 for electricity bill in cash. 2+5+3
Ans 3.
Journal Entry
A journal entry is the primary record of all financial transactions in the accounting books. It represents the first step in the accounting cycle, where every business transaction is recorded in chronological order with equal debit and credit amounts. Each journal entry identifies which accounts are affected, whether they are debited or credited, and provides a brief description of the transaction.
The main purpose of journal entries is to ensure that all financial activities are accurately documented and
Assignment Set – 2
Q4. Explain the purpose and importance of at least four types of secondary books. How do these books help in maintaining the accounting records efficiently? 5+5
Ans 4.
In accounting, it is necessary to maintain systematic and classified records of all business transactions. The Journal records transactions chronologically, but as the number of entries grows, it becomes difficult to manage. To overcome this limitation, businesses use secondary books or subsidiary books that categorize transactions based on their nature. These books help save time, reduce errors, and improve the accuracy of record-keeping.
Types of
Q5. A machine was purchased for Rs.20,000 on 1st January 2023. The estimated useful life of the machine is 5 years, and its estimated residual value is Rs.2,000.
Calculate the depreciation expense for the year 2023 using:
- a) Straight-line method
- b) Written down value method (using a depreciation rate of 40%)
Show all your workings. 5+5
Ans 5.
(a) Straight-Line Method
Formula
Subatitute values
Q6. What is a trial balance? Explain its objectives and importance in the accounting process. Also, discuss the limitations of a trial balance. 5+5
Ans 6.
A trial balance is a financial statement that lists all ledger account balances at a particular date to verify the accuracy of the double-entry bookkeeping system. It is prepared after all transactions have been posted to the ledger and before preparing the final accounts. The trial balance ensures that the total of debit balances equals the total of credit balances, thereby confirming the arithmetic accuracy of the books of accounts.
Objectives of a
| SESSION | JULY-AUGUST 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA117 DATA VISUALIZATION |
Assignment Set – 1
Q1. Explain the importance of storytelling in data visualization. (Principles of Visualization). Use graphics. 10
Ans 1.
In the modern business world, data visualization goes beyond creating charts and graphs—it tells a story. Storytelling in data visualization combines analytical insights with visual design to make information meaningful and actionable. It bridges the gap between complex data and decision-making, helping audiences quickly understand trends, patterns, and relationships.
Importance of Storytelling in Data Visualization
- Simplifies Complex Data
Data storytelling transforms raw
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Q2. Differentiate between data types in Excel (numbers, text, dates) and explain how they influence chart creation and formatting. 10
Ans 2.
Excel is one of the most powerful tools for data visualization and analysis. It supports various data types—numbers, text, and dates—that influence chart design, data organization, and formatting. Understanding these data types ensures accuracy, enhances presentation, and avoids visualization errors during analysis.
- Numbers
Numbers represent quantitative data used in calculations and visual representation. They can include integers, decimals, percentages, and currency values. Excel automatically recognizes numeric data for operations
Q3. Describe the process of creating a PivotTable and PivotChart in Excel. You may insert screenshots of steps with a dummy data set. 10
Ans 3.
Excel users have access to advanced tools such as PivotTables and PivotCharts, which enable them to efficiently summarize, analyze, and visualize big datasets. Considering that they assist in the transformation of raw data into useful insights, they are a vital component of decision-making in corporate analytics and reporting.
Process of Creating a PivotTable
Step 1: Prepare the Dataset
Ensure that the data is organized in a tabular format with clear headings and no blank rows or columns. For example, consider a dataset containing columns like “Product,” “Region,” “Sales,” and “Profit.”
Step 2: Select the Data
Assignment Set – 2
Q4. What are slicers and timelines in Excel? Explain with suitable examples. 10
Ans 4.
Slicers and timelines in Excel are powerful interactive tools used for filtering data in PivotTables and PivotCharts. They make it easier for users to visualize and analyze large datasets by allowing them to filter information dynamically without using traditional drop-down menus. These tools transform static reports into interactive dashboards, enhancing user experience and data
Q5. Compare Excel and Tableau as visualization tools. 10
Ans 5.
Excel and Tableau are two widely used data visualization tools, each offering unique capabilities for data analysis and reporting. While Excel is a traditional spreadsheet application known for its analytical functions, Tableau is a specialized data visualization and business intelligence (BI) platform designed for interactive dashboards and advanced analytics. Both tools serve the same goal—transforming data into meaningful insights—but they differ in functionality, performance, and scalability.
Data Handling and
Q6. Explain the use of calculated fields and parameters are used in Tableau. 10
Ans 6.
Tableau is a leading data visualization and business intelligence tool that allows users to transform raw data into meaningful insights through interactive dashboards. Among its many features, calculated fields and parameters are essential for creating advanced analytics and enhancing user interactivity. These features make Tableau a flexible platform for customized analysis and dynamic data exploration.
Calculated Fields in Tableau
Calculated fields are user-defined formulas created to generate new data from existing fields. They allow users
| SESSION | JULY-AUGUST 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | I |
| COURSE CODE & NAME | DMBA118 ORGANIZATIONAL BEHAVIOUR |
Assignment Set – 1
Q1. Explain the process of Management by Objectives (MBO) and its key features. 5+5
Ans 1.
Management by Objectives (MBO) is a systematic and participative approach to management that aligns organizational goals with individual objectives. Introduced by Peter F. Drucker, MBO emphasizes setting clear, measurable goals and ensuring that employees actively participate in the process. It enhances communication, accountability, and motivation across all levels of management
Process of Management by Objectives
- Setting
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Q2. Discuss the different types of values (Terminal Values and Instrumental Values) and how they influence workplace behaviour and decision-making? 6+4
Ans 2.
Values are deeply held beliefs that guide individuals’ actions, judgments, and behavior. In an organizational setting, values influence how employees interact, make decisions, and perceive ethical responsibility. Milton Rokeach classified values into two major categories—terminal and instrumental values—which collectively shape an individual’s conduct and professional ethics.
Types of Values
Q3. Discuss the principles of organising and their significance in the management of an organisation. 5+5
Ans 3.
Organising is a fundamental managerial function that involves structuring resources, defining roles, and establishing relationships to achieve organizational goals. It ensures the efficient coordination of human and material resources. Sound organizing principles help create clarity, efficiency, and accountability in management.
Principles of Organising
- Principle of Unity of Objectives
The organization’s
Assignment Set – 2
Q4. Discuss the types of stress (eustress vs. distress) and their effects on employee performance. 5+5
Ans 4.
Stress is an inevitable part of professional life, arising when individuals face challenges or pressures that exceed their perceived ability to cope. In organizational contexts, stress can be both beneficial and detrimental depending on its intensity and management. Broadly, stress is categorized into two types—eustress (positive stress) and distress (negative stress)—both of which influence
Q5. Evaluate the role of organisational culture in shaping leadership effectiveness. Provide examples of companies that successfully align their culture with leadership practices. 10
Ans 5.
Organizational culture refers to the shared values, beliefs, and behaviors that shape how employees interact and work toward common goals. Leadership effectiveness depends heavily on the prevailing culture, as it influences decision-making, motivation, and team
Q6. What are the benefits and challenges of integrating diversity into an organisation’s culture, and how can these be effectively managed? 5+5
Ans 6.
Diversity in organizations refers to the inclusion of people from various backgrounds, including differences in gender, ethnicity, age, experience, and perspectives. A diverse workforce fosters creativity and innovation, but it also brings challenges related to communication and integration. Successfully managing diversity requires deliberate cultural adaptation and inclusive leadership.
Benefits of Integrating
| SESSION | JULY- AUG 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | 01 |
| COURSE CODE & NAME | DMBA119 MARKETING MANAGEMENT |
Assignment Set – 1
Q1. Define Marketing. What are the features of marketing 3+7
Ans 1.
Marketing
Marketing can be defined as the process of identifying, anticipating, and satisfying customer needs profitably. According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is both a managerial and social process that connects producers and consumers, ensuring that products and services reach the right audience at the right time and price.
Marketing is not just
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Q2. List the 7p’s of marketing. Explain any 3 of them 10
Ans 2.
The concept of the 7 P’s of marketing, also known as the extended marketing mix, is a fundamental framework used by organizations to design and implement effective marketing strategies. Originally developed by E. Jerome McCarthy as the 4 P’s (Product, Price, Place, Promotion), it was later expanded to 7 P’s by including People, Process, and Physical Evidence to adapt to the growing importance of service marketing. Together, these elements help businesses address both
Q3. Define segmentation. List the steps in segmentation 3+7
Ans 3.
Segmentation
Market segmentation is the process of dividing a broad consumer or business market into smaller, homogeneous groups of buyers with similar needs, preferences, or behaviors. Each segment responds differently to marketing strategies, allowing firms to tailor their offerings effectively. Philip Kotler defines segmentation as “the process of dividing a market into distinct groups of buyers who require separate products or marketing mixes.” Segmentation ensures
Assignment Set – 2
Q4. List the methods of pricing. Explain any 3 of them 10
Ans 4.
Pricing is one of the most crucial decisions in marketing management as it directly affects an organization’s revenue, profitability, and competitive position. The price of a product must reflect both its perceived value to customers and the company’s cost structure. Various pricing methods are adopted depending on market conditions, cost factors, and business objectives.
Methods of Pricing
The commonly used
Q5. Define Publicity. List the types of advertising with example 3+7
Ans 5.
Publicity
Publicity refers to non-paid, non-personal communication about a product, service, or organization through mass media such as newspapers, television, or online platforms. Unlike advertising, publicity is not directly controlled by the company; it is usually generated through news coverage, events, or public relations activities. Publicity aims to build a positive image and credibility
Q6. Write a note on ethics in marketing 10
Ans 6.
Ethics in marketing refers to the moral principles and values that guide marketers in conducting their business fairly, responsibly, and honestly. Ethical marketing ensures that all promotional, pricing, and distribution activities are transparent, truthful, and socially responsible. In today’s competitive world, where consumer awareness is rising, ethical behavior is not just a moral obligation but a strategic necessity for building trust and long-term relationships.
Importance