| SESSION | FEBRUARY – MARCH 2025 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | 6 |
| COURSE CODE & NAME | DBB3201 CUSTOMER RELATIONSHIP MANAGEMENT |
Assignment Set – 1
- How does Customer Relationship Management (CRM) contribute to building strong customer relationships, and why is it essential for businesses? 5+5
Ans 1.
Customer Relationship Management (CRM) is a strategic approach that combines processes, technologies, and human resources to manage and enhance interactions with customers. By leveraging data and insights into customer preferences, behaviors, and history, CRM systems facilitate personalized interactions, fostering deeper relationships and customer loyalty. This strategic importance arises from the increasing emphasis on customer satisfaction and retention, vital to long-term
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- What are the key steps involved in the adoption and implementation of a CRM process in an organization? 5+5
Ans 2.
Key Steps in Adoption and Implementation of CRM Process in an Organization
The adoption and implementation of Customer Relationship Management (CRM) in organizations require a structured approach involving multiple critical steps. A well-planned CRM implementation ensures that the system effectively aligns with organizational goals, integrates seamlessly with business processes, and maximizes return on investment. This approach involves
- How is CRM utilized differently in the BFSI sector compared to the telecom or hospitality industries?
Ans 3.
Customer Relationship Management (CRM) is strategically utilized across various industries to nurture and retain customers by addressing their unique preferences, expectations, and experiences. The application and focus of CRM strategies notably differ in the Banking, Financial Services, and Insurance (BFSI) sector compared to industries like Telecom and Hospitality due to varying
Assignment Set – 2
- How do interactive technologies enhance CRM, and what are the key types of technologies used in CRM implementation? 3+7
Ans 4.
Interactive Technologies Enhancing CRM and Key Types of Technologies Used in CRM Implementation
Interactive technologies significantly enhance Customer Relationship Management (CRM) by facilitating dynamic and meaningful interactions between organizations and customers. Such technologies improve engagement, personalize experiences, and boost customer satisfaction, leading to stronger relationships and loyalty. Leveraging advanced interactive technologies has become essential for businesses aiming for competitive advantage and superior customer engagemen
- What are the major challenges organizations face while implementing a CRM system, and how can internal marketing help in building organizational capabilities? 5+5
Ans 5.
Implementing a Customer Relationship Management (CRM) system can significantly enhance business-customer interactions, streamline operations, and boost customer satisfaction. However, organizations frequently encounter considerable challenges during CRM implementation. Effective internal
- Why is customer retention crucial in CRM, and how can businesses develop effective customer retention plans based on customer defections? 3+7
Ans 6.
Importance of Customer Retention in CRM and Developing Retention Plans from Customer Defections
Customer retention is an essential aspect of Customer Relationship Management (CRM), focusing on maintaining profitable, long-term relationships with existing customers. Businesses prioritize retention because loyal customers drive sustained profitability, reduce acquisition costs, and enhance competitive advantage. By analyzing reasons behind customer defections, organizations
| SESSION | FEBRUARY – MARCH 2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3202 DIGITAL MARKETING |
Assignment Set – 1
- Define e-marketing. Describe the advantages of e-marketing 3+7
Ans 1.
Definition of E-Marketing
E-marketing, also known as digital marketing or internet marketing, refers to the practice of promoting products or services using digital channels such as websites, search engines, social media platforms, emails, and mobile apps. It uses the internet as a primary medium for communication between businesses and their target customers. E-marketing enables companies to reach wider audiences, customize marketing campaigns, and track consumer behavior with the help of digital
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- Write a short note on
- E-Commerce models
- Advantages of e-commerce.
Ans 2.
- E-Commerce Models
E-commerce models represent the structure and flow of online business transactions. These models describe how businesses interact with their customers, partners, and other businesses in the digital space. The primary e-commerce models include:
Business to Consumer (B2C): In this model
- Identify the key factors driving business success in the virtual world.
Ans 3.
Robust Online Presence and Visibility
A crucial factor driving business success in the virtual world is establishing a strong online presence. This involves developing an appealing, user-friendly website, leveraging search engine optimization (SEO), and maintaining active social media channels. Businesses that consistently appear at the top of search engine results or actively engage users on social platforms are better positioned to attract and retain customers, thus ensuring long-term success.
Assignment Set – 2
- Describe in detail the advantages of co-creation in marketing with suitable examples.
Ans 4.
Enhanced Customer Engagement
Co-creation involves active collaboration between companies and customers in product design, service improvement, and innovation processes. This active participation significantly increases customer engagement and creates a sense of ownership among consumers. For example, LEGO Ideas, a platform allowing fans to submit product ideas, increases customer loyalty and brand attachment
- Discuss the key aspects of brand consumer centricity. Highlight the prominent features of online distribution. 5+5
Ans 5.
Key Aspects of Brand Consumer Centricity and Prominent Features of Online Distribution
Key Aspects of Brand Consumer Centricity
Consumer centricity refers to the strategic approach where businesses prioritize consumer needs, preferences, and behaviors at every stage of product development, marketing, and customer service. The primary goal of consumer-centric brands is to deliver personalized, meaningful experiences that foster loyalty and trust. A key aspect of consumer centricity is customer understanding, which involves comprehensive market research and analytics to capture insights into
- List the different techniques for engaging consumers and explain the significance of content management. 5+5
Ans 6.
Techniques for Engaging Consumers and Significance of Content Management
Techniques for Engaging Consumers
Effective consumer engagement is crucial for brand success, particularly in digital environments. Among various techniques, interactive content stands out as highly effective. Brands employ quizzes, surveys, games, and virtual reality experiences to encourage consumer participation, deepening emotional connections. Social media platforms are instrumental for consumer engagement, enabling brands to maintain continuous two-way dialogues with
| SESSION | FEBRUARY-MARCH, 2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3321 MODERN RETAIL MANAGEMENT PROCESS AND RETAIL SERVICES |
Assignment Set – 1
- Describe the different types of retailing with help of examples. 10
Ans 1.
Department Stores
Department stores are large-scale retail establishments offering a wide range of product categories, including apparel, home furnishings, cosmetics, electronics, and groceries, all under one roof. They emphasize customer convenience by providing extensive merchandise choices and often employ trained sales personnel to enhance the shopping experience. For instance, Shopper’s Stop in India, Macy’s in the United States, and Marks & Spencer in the United Kingdom exemplify
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- What do you understand by retail segmentation? Discuss the importance in targeting different customer groups. 3+7
Ans 2.
Retail Segmentation and Its Importance in Targeting Different Customer Groups
Understanding Retail Segmentation
Retail segmentation involves dividing the overall market into distinct groups or segments based on specific characteristics, preferences, buying behaviors, or demographic factors. Retailers utilize segmentation to clearly identify and define different consumer categories, enabling more targeted and effective marketing strategies. Common segmentation criteria include demographics (age, gender, income), geographic locations, psychographic profiles (lifestyle, values), and
- Why is retail strategy important for achieving market share in a highly competitive market? How does a well-defined retail strategy impact a retailer’s success? What role does retail strategy play in navigating a competitive market? 3+3+4
Ans 3.
Importance of Retail Strategy for Achieving Market Share
Understanding the Competitive Environment
In today’s highly competitive retail environment, having a well-formulated retail strategy is essential to secure and expand market share. As consumers are presented with multiple choices across various brands and platforms, retailers must differentiate themselves to remain relevant. A retail strategy helps define a unique value proposition, enabling retailers to capture the attention of target customers and stay ahead of the competition.
Focusing on Target
Assignment Set – 2
- Discuss the different factors which are responsible for growth of organized retailing.
Ans 4.
Economic and Demographic Factors
Rising Disposable Incomes
One of the most influential factors in the growth of organized retailing is the increase in disposable incomes across urban and semi-urban areas. As consumers have more spending power, they are shifting from traditional unorganized formats to organized retail outlets that offer better shopping experiences, discounts, and branded goods. This transition is driving demand for large retail chains
- What are the key features or modules typically included in CRM software? 10
Ans 5.
Key Features or Modules Typically Included in CRM Software
Customer Data Management
One of the foundational features of any Customer Relationship Management (CRM) software is customer data management. This module stores all customer-related information such as name, contact details, purchase history, preferences, communication records, and feedback in a centralized database. Having easy access to accurate and up-to-date data allows businesses to personalize interactions, respond to
- What are the advantages and disadvantages of going green in modern retail management.
Ans 6.
Advantages and Disadvantages of Going Green in Modern Retail Management
Advantages of Going Green
Enhanced Brand Image and Customer Loyalty
One of the major advantages of adopting green practices in retail is the positive impact on brand image. Modern consumers are increasingly environmentally conscious and prefer brands that show responsibility toward sustainability. Retailers that use eco-friendly packaging, energy-efficient lighting, and promote reusable bags often attract customers who are willing to support ethical businesses. This can build brand loyalty and differentiate the retailer from
| SESSION | FEBRUARY- MARCH,2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3322 RETAIL PROJECT PROPERTY MANAGEMENT AND CASE STUDIES IN RETAIL |
Assignment Set – 1
- Describe the Duties of the property manager and characteristics of a property. 5+5
Ans 1.
Duties of the Property Manager
Maintenance and Upkeep
One of the core duties of a property manager is to ensure that the property is well-maintained and in good condition at all times. This includes managing routine repairs, scheduling inspections, overseeing janitorial services, and coordinating with technicians for HVAC, plumbing, or electrical systems.
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- Explain the Different Sources for buying a property. 10
Ans 2.
Direct Purchase from Developers
New Construction Projects
One of the most common sources of buying property is through real estate developers. These are generally newly launched or under-construction residential and commercial properties. Buyers can choose units based on layout, floor plans, and location within the complex. Developers often offer flexible payment plans
- Discuss the role of property in Business & property life cycle. 2+8
Ans 3.
Role of Property in Business
Foundation of Business Operations
Property plays a critical role in business by providing the physical space necessary to carry out operations. Whether it’s a retail store, office, warehouse, or manufacturing unit, having access to appropriate property enables smooth business functioning. For retailers, the location and visibility of the property can directly impact foot traffic and sales performance.
Asset and Investment Value
In many businesses,
Assignment Set – 2
- Explain the different ways to Manage Retail Property. 10
Ans 4.
Lease and Rental Management
Tenant Relations and Documentation
One of the primary aspects of retail property management is handling lease agreements and maintaining good relationships with tenants. This includes drafting, renewing, and terminating lease contracts, collecting rent, and managing security deposits. Clear documentation ensures transparency and minimizes legal disputes.
Rent Collection and Escalation
Property managers must ensure timely
- Factors Affecting Retail Property Value & Methods of property evaluation. 3+7
Ans 5.
Factors Affecting Retail Property Value
Location and Accessibility
One of the most significant factors influencing retail property value is its location. Properties located in high-traffic commercial areas with proximity to transportation hubs, residential neighborhoods, and popular landmarks typically command higher value. Easy accessibility for customers and logistics operations also
- Enumerate Maintenance of Retail property give with suitable examples. 10
Ans 6.
Preventive Maintenance
Scheduled Checks and Repairs
Preventive maintenance refers to routine inspections and timely servicing of equipment to avoid breakdowns. This includes HVAC servicing, plumbing inspections, electrical system checks, and fire safety system testing. For example, a retail mall may schedule monthly inspections of its escalators and
| SESSION | FEBRUARY- MARCH,2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT |
Assignment Set – 1
- Write a detailed note on management of Product Life Cycle. 10
Ans 1.
Product Life Cycle (PLC)
The Product Life Cycle (PLC) is a business concept that describes the stages a product goes through from its launch in the market until it is withdrawn. The PLC consists of four main stages: Introduction, Growth, Maturity, and Decline. Each stage presents unique challenges and opportunities, requiring distinct marketing, financial, and operational strategies. Managing the PLC effectively allows companies to maintain profitability and competitive advantage while optimizing
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- Explain different types of supply chain strategies. 10
Ans 2.
Supply Chain Strategies
A supply chain strategy defines how a company organizes and manages its supply chain processes to achieve operational efficiency, customer satisfaction, and competitive advantage. Different businesses require different supply chain strategies depending on their industry type, market demands, product nature, and business goals. A well-crafted strategy ensures smooth coordination between procurement, production, logistics, and customer service, leading to cost savings, faster deliveries
- What do you understand by the term ‘Retailing’? Explain different types of retailing.
Ans 3.
Meaning of Retailing
Retailing refers to the process of selling goods and services directly to the final consumer for personal or household use. It forms the final link in the supply chain and acts as the point of contact between the producer and the consumer. Retailing involves a range of activities such as buying, storing,
Assignment Set – 2
- Elaborate the concept of category management. Discuss the process of category management. 3 + 7
Ans 4.
Concept of Category Management
Category management is a retailing and supply chain strategy in which products are managed as individual business units called “categories” rather than as separate items or brands. It involves grouping similar products that satisfy a common consumer need—for example, all dairy products, toiletries, or snacks. The main objective of category management is to optimize product selection, pricing, promotion, and shelf placement to maximize overall category performance rather than focusing on individual products. It is a customer-centric approach that improves
- Explain the term Information System. Also, throw some light on the components of informational system. 3 + 7
Ans 5.
Meaning of Information System
An Information System (IS) is a structured framework that collects, processes, stores, and distributes information to support decision-making, coordination, control, analysis, and visualization within an organization. It acts as a bridge between data and decision-makers by converting raw data into meaningful insights. Information systems can be manual or computer-based and are crucial for improving efficiency, communication, and strategic planning in both retail and supply
- Highlight some advantages and drawbacks of visual merchandising. 10
Ans 6.
Advantages and Drawbacks of Visual Merchandising
Visual Merchandising
Visual merchandising refers to the presentation and display of products in a retail environment in a way that attracts and engages customers, ultimately encouraging them to make a purchase. It includes the design of window displays, store layout, signage, lighting, product placement, and use of colors and themes. Visual merchandising creates a positive shopping experience, communicates brand identity, and influences buying behavior.
Retailers use visual merchandising