SESSION
FEB/MAR 2021
PROGRAMME BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME
DBB1104
MARKETING MANAGEMENT
Q1. What do you understand by term marketing? Briefly explain the meaning, origin, scope and importance of marketing. 10
Ans 1.
Marketing :
The word ‘Market’ is derived from the Latin word ‘Marcatus’ meaning merchandise, wares, traffic, trade or place where business is conducted. The common usage of market means a place where goods are bought and sold. In its strict meaning, market need not necessarily mean a place of exchange. Historically, markets were physical meeting places where buyers and sellers gathered together to trade. Although physical markets are still vital, virtual marketplaces
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Q2. You are about to start a restaurant business in your city, it would be your first venture as an entrepreneur. Briefly explain and perform the types of analysis you will undertake before initiating this venture. 10 10
Ans 2.
SWOT is an abbreviation for Strengths, Weaknesses, Opportunities and Threats.SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and
Q3. Define brand with example? Explain the various steps which are undertaken in the formation of brand name and logo. 3+7 10
Ans 3.
Brand :
In earlier times, people bought products and, as the demand was greater than the supply, companies had a virtual monopoly of the market. It was not necessary to have a brand, as people purchased the product based on their needs. However, when supply became greater than demand, it became necessary for companies to acquire and retain customers. To create consumer loyalty,
SESSION
FEB/MAR 2021
PROGRAMME
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME
DBB1103
BUSINESS ENVIRONMENT
Q1. Define the term ‘business environment’. Explain macro external environment with examples. 10
Ans 1.
Business environment:
Generally speaking, the environment includes the air we breathe, the water we drink, the available business, social and educational infrastructure in the locality, state and country. It literally means the surroundings, external objects, influencing factors, or circumstances under which someone or something exists. In the context of business, the environment refers to the sum of internal and external forces operating on an organization. Business environment means the
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Q2. What is economic environment? Explain how global economic environment has changed over time. 5+5 10
Ans 2.
Economic environment: An economic environment is the total number of economic factors that make up the economy. The economic environment is of two types: microeconomic and macroeconomic. The microeconomic environment includes information relating to the economic situations of individuals in society. The macroeconomic environment includes economic factors
Q3. What is meant by political environment of business? Explain the business risks posed by political system in India. 2+8 10
Ans 3.
Political environment and the economic system
The political environment is one of the most powerful factors that impacts the viability and sustenance of a business venture. The economic policies of the government prevailing in the region where business exists as well as the politico-economic scenario of the world at large have a bearing on commerce and business. Business today is not localized. Events and happenings in
INTERNAL
ASSIGNMENT SET-I
SESSION FEB/MAR 2021
PROGRAMME BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1102 – ORGANIZATIONAL BEHAVIOUR
Q1. Mintzberg provided a categorization scheme for defining what managers do based on the managerial roles they use at work. Discuss 10
Ans 1.
In the late 1960s, Henry Mintzberg, conducted a survey on five executives to determine what managers do while carrying out their jobs. Based on the results, he concluded that managers perform 10 different and highly related roles that are attributable to their jobs. According to their relativeness, he then categorized these ten roles into three broad categories, i.e., interpersonal
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Q2. What is transactional analysis? Describe three ego states and various types of transactions under TA. Support your answers with relevant examples. 3+7 10
Ans 2.
Transactional analysis: Transactional Analysis (TA) is a theory developed by Dr. Eric Berne in the 1950s. It is a technique or tool used by people to better understand their own and others’ behavior, especially in interpersonal relationships. TA has its roots deeply fixed in the field of Psychotherapy.
For example, if A sends a message to B and receives a response from B accordingly, then we can
Q3. Define emotions. Describe the importance of emotions. (Any 8 points). 10
Ans 3.
Emotions:
Emotions are defined as a complex pattern of arousal, subjective feelings, and cognitive interpretation involving physiological and psychological reactions. They can also be explained as intense feelings that are directed at someone or something (object). Emotions are often confused with moods and effects. Affect is a broad concept and includes a wide range of feelings that we
SESSION
FEB/MAR 2021
PROGRAMME
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME
DBB1101- COMMUNICATION AND PERSONALITY
DEVELOPMENT
Q1. Explain the evolution of English Language 10
Ans 3.
Evolution of the English Language:
History of the Origins and Development of the English Language In the fifth and sixth centuries AD, the Angles, Saxons, and Jutes invaded the British Isles, each speaking languages that could be mutually understood amongst themselves. This language is known today as Old English (500-1100), which contained four dialects: west Saxon, Mercian, north Umbrian, and Kentish. Approximately half of all modern English words are derived from Old English roots. Unlike
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Q2. Discuss various types of sentences with usage. 10
Ans 2.
Types of Sentences with Usage :
After having understood the basic components of a sentence, now let us move to the various types of sentences. Sentences are primarily of following types:
- Positive
- Negative
- Statement
- Interrogative
- Exclamatory
Now understand each of them one by one.
Q3. What do you mean by direct-indirect speech? Explain various concepts of vocabulary building. 2+8 10
Ans 3.
Direct speech: You use Direct Speech whenever words of a speaker are recorded/written exactly as they are spoken. Whenever you use direct speech in writing or speaking, the words spoken or written are put in inverted commas (“….”) and there is no change in these words.
Indirect speech: You use Indirect Speech (also called as Reported Speech) to present in writing or verbally what someone else said, but without using the exact words. The tense of the verbs is