| SESSION | JULY AUGUST 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3201 CUSTOMER RELATIONSHIP MANAGEMENT |
Assignment Set 1
Q.1. Define Customer Relationship Management (CRM) and discuss its importance in establishing long-term customer relationships. Explain the economic dimensions of CRM.
Ans 1.
CRM (Customer Relationship Management) is a way to learn about customers and organize tasks to develop and keep strong customer relationships. CRM uses strategy, people, processes, and data. Software helps support all of these functions.
Importance of Long Term Relationships
CRM provides the organization of pertinent data throughout all aspects of sales, marketing, and service. The same unresolved problem does not require a customer to repeat himself each time he/she has an interaction with a new representative. Trust can be built upon the consistency of following-up with
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Q.2. Explain the process of adopting and implementing CRM. Discuss the various stages involved in the CRM cycle.
Ans 2.
Defining what a customer service strategy means to your organization and aligning people, processes, and data to support the strategy is the first step in implementing a CRM system. This process of identifying, managing, improving, and recovering customer relationships is part of a continuous cycle that is supported by a CRM implementation.
Adoption and Preparation
The first step for management is to determine what the problem(s) with the customer are, as well as set measurable goals. Goals
Q.3. Discuss the significance of CRM in the BFSI sector (Banking, Insurance, Small Finance, and Loans). Explain the major components of CRM in BFSI with suitable examples.
Ans 3.
CRM is essential for banking, insurance, small finance, and lending since customer relationships are usually ongoing rather than just a one-time occurrence. Customers require correct information, reliable services, and support during the key times of their financial lives. When a customer has a negative experience with a payment, claim, or loan, it may damage trust.
Significance in Financial Services
CRM allows organizations to learn
Assignment Set 2
Q.4. Explain the role of interactive technologies in Customer Relationship Management (CRM). Discuss the various categories of CRM technologies and the product solutions available in the CRM marketplace.
Ans 4.
CRM can become much more responsive through the use of interactive technologies. For example, by connecting to accurate customer records, web sites, mobile apps, messaging, live chat, and contact centers provide a means for customers and organizations to communicate with each other. These tools are
Q.5. Discuss the significance of adopting a relationship-oriented approach to CRM. Explain how customer-focused marketing contributes to the development of sustainable business processes.
Ans 5.
The relationship-oriented method is based on a process of building relationships with customers and providing value throughout those relationships. A relationship-oriented approach to CRM measures success based upon the customer’s overall experience with the company, rather than just the immediate sale. This view provides companies an opportunity to align their marketing
Q.6. Examine the role of customer retention in CRM. Discuss how organizations can learn from customer loss and evaluate the effectiveness of their customer retention strategies.
Ans 6.
Customer retention is about building long-term relationships with your current customer base. When you have repeat business from your customers, you are able to generate additional revenue and lower the cost of finding new customers to replace those who leave. Retention must be based upon providing valuable services to your customers and giving them options to stay or go; however, retention
| SESSION | JUL – AUG 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | 5TH |
| COURSE CODE & NAME | DBB3202 DIGITAL MARKETING |
Assignment Set 1
Q.1. Explain the concept of E Product in details.
Ans 1.
Meaning of E Product
An e product is any product or service designed, marketed, sold and/or delivered predominantly via digital or electronic channels, versus traditional physical retail channels. This encompasses completely digital products (like software, e-books, and online courses) as well as items such as physical goods that are promoted and sold online but physically delivered to the customer.
E Products types
Generally, e products can be categorized into digital and physical e products. Fully digital products are those that are distributed entirely in digital format, most of which are available instantly after purchase and require
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Q.2. Describe the different types of digital ecosystem
Ans 2.
Meaning of Digital Ecosystem
The digital ecosystem is a network of organisations, platforms, technologies and users that are linked, connected and interdependent, and that generate and share value, frequently via shared digital infrastructure. An ecosystem is a group of players that are dependent on each other, and whose collective actions generate something that is greater than the sum of its parts, unlike a single digital product.
Platform Based
Q.3. Discuss the social media model by McKinsey.
Ans 3.
Background of the McKinsey Social Media Model
McKinsey has created a systematic approach to social media that a business can use to understand and manage its social media systematically and not in an ad hoc or reactive way. The model identifies the stages of social media strategy in a clear and sequential order and enables organisations to map their own place on the continuum and then plan a progression to more effective use of social media.
Monitoring Stage
The first step of the model is monitoring, when a business is merely a listener to the conversations happening around
Assignment Set 2
Q.4. Explain the key elements of brand consumer centricity
Ans 4.
Brand Consumer Centricity means to build the brand by putting the customer at the centre of its development.
Brand consumer centricity is a way of running a business that puts the customer and their needs, wants and experience as the focal point for all decisions, instead of the product or internal convenience. This change in attitude sees the customer relationship as the main asset that a brand needs to constantly develop.
Deep Customer Understanding
A consumer centric brand puts in a massive effort to understand their consumers, rather than merely demographic
Q.5. Write the concept of E Procurement in details.
Ans 5.
Meaning of E Procurement
E procurement is the purchasing of goods or services for a business through electronic platforms or internet based systems, as opposed to conventional paper based purchasing methods of purchase order, phone call or physical catalogues. It encompasses the whole purchasing process from the need to the selection of suppliers, ordering and payment, and the whole process takes place electronically.
Key Features of E Procurement
E procurement usually comprises of a
Q.6. Explain why businesses should use content management.
Ans 6.
Meaning of Content Management
Content management is the practice of creating, organizing, storing, and publishing digital content, such as website pages, articles, images, and videos, using a specialized content management system that enables numerous team members to work together without an in-depth understanding of technical coding. This system serves as a central hub for handling all of a company’s electronic content in an efficient manner, from a single location.
The Need for Efficient
| SESSION | JUL – AUG 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3211 TECHNOLOGY MANAGEMENT |
Assignment Set 1
Q.1. Analyse how Reliance Jio used technology management (process vs product technology and technology evolution) to disrupt the Indian telecom sector. Discuss its business and societal impact.
Ans 1.
Background of the Jio Disruption
Reliance Jio launched into the Indian telecom industry during a time when data was prohibitively expensive, and most people could not afford to use it. However, rather than compete with other companies in the industry using similar strategies, Reliance Jio decided to focus its whole strategy on technology management. This included launching a brand new product and developing a completely different process behind that product, enabling them to significantly transform the telecom landscape in
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Q.2. Examine the technology forecasting, assessment, and R&D management challenges faced by Indian vaccine makers (e.g., Bharat Biotech) during COVID-19. Suggest how better technology assessment could have reduced risks.
Ans 2.
Context of Vaccine Development During COVID-19
Bharat Biotech and other Indian vaccine manufacturers were forced to shrink their typical year-long process of developing and evaluating vaccines into mere weeks due to the emergence of the novel coronavirus (COVID-19). The rapid pace at which these decisions needed to be made regarding a completely unknown virus created significant issues for technology forecasting, technology assessment, and overall R&D management.
Technology Forecasting Challenges
The term “technology forecasting”
Q.3. Evaluate Tata Motors’ technology strategy and absorption approach in the EV journey (e.g., Nexon EV). Propose how it should manage the technology life cycle and S-curve for sustained advantage.
Ans 3.
Tata Motors Technology Strategy in the EV Journey
Tata Motors chose a phased, “learn-as-you-go” method for EV development, instead of making a dramatic leap forward by creating completely unproven EV architectures. The Nexon EV was created using a modified form of an already existing gasoline-powered vehicle platform. This allowed Tata Motors to get into the rapidly growing EV segment as fast as possible, while also avoiding the costly and risky
Assignment Set 2
Q.4. Critically analyse the Maruti–Suzuki technology transfer success using transfer models, modes, and dimensions. What lessons does it offer for current Indian technology-transfer deals?
Ans 4.
Background of the Maruti-Suzuki Technology Transfer
The joint venture established by Maruti and Suzuki during the 1980s is an excellent example of technology transfer from Japan to India. This joint venture converted a poorly performing state-owned company into a market leading car producer through the process of transferring Japanese production techniques, product design, and quality control systems to the Indian environment.
Technology Transfer Model Used
The transfer used a joint venture format with Suzuki owning some of the equity as well as the Indian Government
Q.5. Discuss the human, organisational, and industrial-relations challenges of AI/RPA adoption in Indian IT and banking firms. Recommend measures for smooth integration of people and technology.
Ans 5.
Background of AI and RPA Adoption
The use of artificial intelligence (AI) and robotic process automation (RPA) by Indian information technology (IT) companies and banking institutions has grown in recent years. AI and RPA are used to perform repetitive tasks, including data entry, transaction processing, and handling basic customer queries. Although the use of AI/RPA will provide some level of productivity improvement for organizations using them, they will also create major issues related to human resources,
Q.6. Design an action plan for an Indian tech firm to cross Moore’s marketing chasm while selecting and implementing AI-based knowledge-management tools. Integrate innovation and knowledge-management concepts.
Ans 6.
Understanding Moore’s Marketing Chasm
The “chasm” as described by Moore refers to the division between those early adopters of a new technology (those that were drawn to innovation) and the early majority (those who require proven, practical solutions with a history of reliability prior to making a commitment). This is exactly where many of the most promising technologies fall short; the strategies used to attract the excited
| SESSION | JULY AUGUST 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3212 MANAGEMENT DEVELOPMENT AND SKILLS |
Assignment Set 1
Q.1. Analyse the planning and organising functions of management. Explain how different types of plans and organisational structures can be used to achieve organisational objectives effectively
Ans 1.
Planning is the process of determining the goals an organization wants to reach and how it will get there. Organising is setting up of people, activities and resources for implementing those decisions. They are linked because plans must have actionable responsibilities, and structures must have goals that are clear.
Proper Planning and Organisational Objectives
Planning starts with knowing what is going on and establishing goals. Managers consider the options, evaluate the
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Q.2. Analyse the role of self-awareness in developing emotional intelligence and personal effectiveness. Explain how the Johari Window and self-reflection can help an individual identify areas for personal and professional development.
Ans 2.
Self awareness involves knowing what emotions, strengths, weaknesses, values and typical reactions you have. Helps with emotional intelligence, as individuals can respond more appropriately if they learn what is triggering their emotions. Behavioural changes are more likely to occur when there is awareness of the need for them.
Applying Self-
Q.3. A manager is unable to complete important tasks because of frequent interruptions, multitasking and poor prioritisation. Apply appropriate time-management techniques such as the Eisenhower Matrix, time blocking and the Pomodoro Technique to develop an effective time-management plan.
Ans 3.
The manager must have a strategy that safeguards critical work and ensures that only legitimate emergencies are overwhelming. It seems like there is a priority and working habits issue if there are frequent interruptions and multitasking. First, log tasks and interruptions over a series of days to find lost time.
Set Priorities with the Eisenhower Matrix
The manager should prioritize by urgency and importance. Urgent and important tasks are ones that need to be acted
Assignment Set 2
Q.4. Evaluate the suitability of autocratic, democratic, laissez-faire, transformational, transactional, situational and servant leadership styles in different organisational situations. Support your answer with suitable examples.
Ans 4.
Choices of leadership style should be appropriate to the task, the individuals, and the consequences of a wrong decision. A single style may not be enough in all circumstances and can lower performance. Managers should be aware of the advantages and disadvantages of each style.
Autocratic Leadership
An autocratic leader is one who involves few people in decision making. This can be appropriate for an
Q.5. Explain the concept of win-win negotiation. Discuss any four principles of effective negotiation with suitable examples.
Ans 5.
Win win negotiation is an approach to agreement that looks toward the important interests of both parties. Seeks to add value instead of believing that someone has to lose for someone else to gain. It does not mean that you have to say yes to all that is asked of you or that you have to split differences in half.
Meaning and Purpose
The parties trade off
Q.6. You have been asked to deliver a professional presentation to introduce a new organisational initiative. Design a presentation plan covering the selection of the topic, purpose and audience, information gathering, organisation of content, and methods for engaging the audience.
Ans 6.
The desired session would include a digital employee helpdesk for commonplace employee needs. It would impact multiple departments. The presentation would involve explaining the problem to be solved, showing them the process that would be used, and seeking practical input prior to a limited pilot.
Purpose and Audience of the Topic
The topic will be narrowed
| SESSION | JULY AUGUST 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3213 ROLE OF INTERNATIONAL FINANCIAL MANAGEMENT |
Assignment Set 1
Q.1. Explain the concept of globalization and international trade. Discuss the major challenges faced by businesses while operating in the international financial environment. Also explain how emerging trends in global trade are changing the way businesses operate across countries.
Ans 1.
Globalization and International Trade
Globalization refers to the increasing interdependence of national economies in terms of trade, investment, technology and flow of information. International trade involves the exchange of the goods and services across national boundaries. It is a key component of globalization, which can mean broader financial and production ties.
Trade enables countries to sell goods they have a comparative advantage in and buy goods that are produced more
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Q.2. Explain the role of foreign exchange markets in international trade. How are national currencies exchanged and traded in these markets? Discuss the importance of exchange rates for businesses engaged in international trade and explain the major factors that can influence currency values.
Ans 2.
Role of foreign exchange markets
Foreign exchange markets are the places where exchange of one currency with another currency takes place. They bring together banks, businesses, investors, governments and others. The majority of trading is done via electronic networks and directly with dealers and not at one exchange.
International trade is
Q.3. Explain the various modes of financing international trade. Discuss the concept of cash-in-advance and other important market instruments used for financing international trade. Also explain the factors that a business should consider while selecting an appropriate mode of trade financing.
Ans 3.
Sources of financing international trade
International trade financing encompasses facilities which make it possible to finance production and delivery, overcome payment deferrals and lower the risk of non-payment. Payment methods influence the time of payment by the buyer and financing facilities offer the liquidity required in the trade cycle. Both are commonly used in businesses.
Banks can offer export working capital or packing credit to buy materials and process goods and making shipmen
Assignment Set 2
Q.4. Explain the objectives and major functions of the International Monetary Fund (IMF). Discuss its role in maintaining international monetary stability, exchange rates, and international payments. Also explain Special Drawing Rights (SDRs) and discuss some of the contemporary challenges faced by the IMF.
Ans 4.
The goals of the IMF
International Monetary Fund’s mission is to foster international monetary cooperation and a stable international monetary system. Its goals are to foster a balanced development of trade, promote exchange stability and assist members in solving the balance of payments issues. It also aims to facilitate multilateral payments system and to minimize exchange restrictions which
Q.5. Explain the journey from GATT to WTO. Why was the General Agreement on Tariffs and Trade introduced, and what led to the establishment of the World Trade Organization? Discuss the major objectives and role of the WTO in promoting and regulating international trade.
Ans 5.
Introduction of GATT
In 1947, General Agreement on Tariffs and Trade (GATT) was signed and came into force in 1948. Following the Second World War, nations desired to re-establish economic relations without harming interwar protectionism.
GATT allowed for an agenda of tariff reductions and curtailment of discriminatory trade practices. The most favoured nation principle generally mandated that a trade advantage given to one trading partner be granted to all contracting parties, except for recognized exceptions, to the
Q.6. The Global Financial Crisis of 2007–08 led to significant changes in financial regulation across the world. Explain the major lessons from the crisis and discuss the important regulatory measures introduced subsequently. Also explain the role of international financial institutions in global financial regulation.
Ans 6.
Big takeaways from the crisis
The Global Financial Crisis started with severe issues in the mortgage sector and diffused in the interconnected financial markets. Risk accumulated due to lax lending standards, excessive borrowing and the creation of complex securities. When confidence declined, institutions engaged in short-term financing were under pressure.
The lesson learned was that it is important to have the appropriate knowledge and oversight of financial innovation. Securitisation of loans was not a way of getting rid of risk in the financial system. Sometimes