| SESSION | JUL-AUG 2024 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| COURSE CODE & NAME | DMKT301 SALES DISTRIBUTION AND SUPPLY CHAIN MANAGEMENT |
Assignment Set – 1
- What is sales Management. List its importance.
Ans 1.
Sales Management and Its Importance
Sales management is the process of planning, organizing, directing, and controlling the activities of a sales force to achieve specific sales objectives. It involves strategies and operations designed to maximize sales revenue, improve customer satisfaction, and ensure the sustainability of business growth. Sales management is a crucial function within any organization that offers products or services, as it bridges the gap between the company’s offerings and the
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- Write Short notes on
- Role of sales manager
- Future of e commerce
Ans 2.
- Role of a Sales Manager
A sales manager plays a pivotal role in an organization, serving as the bridge between the company’s strategic goals and the sales team’s execution. Their primary responsibility is to lead, motivate, and guide the sales team to achieve or exceed sales targets. They develop sales plans and strategies based on market analysis, competitor activity, and organizational objectives. This ensures that the sales
- List the different types of Wholesalers
Ans 3.
Different Types of Wholesalers
Wholesalers are intermediaries in the distribution channel who purchase goods in bulk from manufacturers and sell them in smaller quantities to retailers, industrial users, or other businesses. They play a crucial role in the supply chain by bridging the gap between production and consumption. Depending on the nature of their operations, services, and customer focus, wholesalers
Assignment Set – 2
- What is the Horizontal market system? List its components.
Ans 4.
Horizontal Market System and Its Components
A horizontal market system refers to a distribution strategy where businesses at the same level of the supply chain collaborate or integrate to achieve common objectives. Unlike vertical market systems, which emphasize control across different stages of production and distribution, horizontal
- Explain the forms of supply chain
Ans 5.
Forms of Supply Chain
A supply chain represents the interconnected network of organizations, people, activities, information, and resources involved in producing and delivering a product or service from suppliers to end consumers. The structure and operations of a supply chain can vary based on the industry, market requirements,
- What are the tools of inventory Management? (No Explanation) (You can define or give meaning of Inventory management)
Ans 6.
Inventory management refers to the systematic approach of ordering, storing, and using a company’s inventory, including raw materials, components, and finished goods. It plays a crucial role in ensuring that the right amount of inventory is available at the right time to meet customer demand while minimizing costs associated with overstocking or understocking.
| SESSION | JUL-AUG 2024 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| COURSE CODE & NAME | DMKT302 CONSUMER BEHAVIOUR |
Assignment Set – 1
- Contrast the major characteristics of the following personality theories:
(a) Freudian theory
(b) Neo-Freudian theory.
Ans 1.
(a) Freudian theory
Freudian theory, rooted in the psychoanalytic framework proposed by Sigmund Freud, emphasizes the unconscious mind’s role in shaping human behavior and personality. Freud introduced the tripartite model of personality, comprising the id, ego, and superego. The id represents primal desires and operates on the pleasure principle, seeking immediate gratification. The ego, governed by the reality principle, mediates between the id’s demands and the external world. The
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- How do consumer lifestyles influence consumer buying decisions?
Ans 2.
Influence of Consumer Lifestyles on Buying Decisions
Consumer lifestyles play a critical role in shaping buying decisions as they reflect an individual’s activities, interests, and opinions (AIO). These elements collectively determine preferences, priorities, and spending patterns, which in turn influence the types of products and services consumers purchase. A lifestyle is more than demographic attributes; it embodies how consumers live
- In what situations can a motivational conflict arise? Explain with suitable example.
Ans 3.
Situations Where Motivational Conflict Arises
Motivational conflict arises when a consumer faces competing desires, goals, or needs, making it challenging to make a decision. These conflicts stem from the simultaneous attraction or repulsion of different options or outcomes. Understanding these conflicts is crucial for marketers, as they highlight the psychological struggles consumers face during decision-making. There are three primary types of motivational conflicts: approach-approach, approach-
Assignment Set – 2
- The consumer faces different kinds of problems that stimulate problem recognition and stimulate purchase decisions. What are those?
Ans 4.
Types of Consumer Problems That Stimulate Problem Recognition and Purchase Decisions
Problem recognition is the first stage in the consumer decision-making process, where the individual identifies a gap between their current state and a desired state. This recognition arises from various kinds of problems or needs that motivate consumers to search for solutions and ultimately make purchase decisions. These problems can be broadly categorized into
- What is the tri-component model of attitude formation?
Ans 5.
The Tri-Component Model of Attitude Formation
The tri-component model of attitude formation is a widely recognized framework in consumer behavior that explains how attitudes are formed and structured. It suggests that an attitude consists of three interrelated components: cognitive, affective, and conative. These components represent a consumer’s thoughts, feelings, and behavioral tendencies toward an object, person, or idea.
- Write down the factors affecting diffusion of innovation. Also, explain diffusion process of a product.
Ans 6.
Factors Affecting Diffusion of Innovation
The diffusion of innovation refers to how a new product, idea, or technology spreads within a market or social system over time. Several factors influence the speed and extent of diffusion, which are crucial for marketers to consider when launching a new product. The key factors include:
- Relative Advantage
Relative advantage is the degree
| SESSION | JUL-AUG 2024 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| COURSE CODE & NAME | DMKT303 RETAIL MARKETING |
Assignment Set – 1
- The segmentation of retail consumers must follow different bases to justify profitability. Explain the context with examples of each bases.
Ans 1.
Segmentation of Retail Consumers: Bases and Examples
Retail consumer segmentation is a strategic approach that divides a market into smaller, distinct groups of consumers who share similar characteristics, needs, or purchasing behaviors. Proper segmentation enables retailers to target their efforts effectively, optimize resources, and enhance profitability. The segmentation of retail consumers can be based on several criteria, each with
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- Explain in detail the steps followed in the strategic retail planning process.
Ans 2.
Steps in the Strategic Retail Planning Process
Strategic retail planning is a systematic approach that helps retailers develop and implement strategies to achieve their business goals. This process enables retailers to align their resources, adapt to market trends, and secure a competitive edge. Below are the key steps in the strategic retail planning process:
- Define the Business
- State the concept of retail merchandising. Discuss in detail the steps followed in the merchandise management process.
Ans 3.
Concept of Retail Merchandising
Retail merchandising refers to the planning, sourcing, presenting, and managing of products in a retail store to maximize sales and enhance the shopping experience. It encompasses the selection of the right products, their effective placement, and pricing strategies to attract and satisfy customers while achieving profitability. Merchandising involves aligning the retailer’s offerings with
Assignment Set – 2
- Describe in detail various pricing strategies followed by the retailers to meet their short- and long-term objectives.
Ans 4.
Pricing Strategies in Retail Marketing
Retailers employ various pricing strategies to achieve short- and long-term objectives, balancing profitability, market share, and customer satisfaction. These strategies are influenced by market conditions, competition, consumer behavior, and the retailer’s overall goals.
- Cost-Plus Pricing This is a straightforward strategy where retailers calculate the cost of goods sold (COGS)
- There are various modes available with retailers for entering into the international market. Explain in detail each mode with suitable instances.
Ans 5.
Modes of Entry for Retailers in International Markets
Expanding into international markets offers retailers opportunities to increase revenue, diversify risks, and build global brand recognition. However, the choice of entry mode depends on factors
- Online retail is emerging, and it is predicted to scale new heights. Interpret the statement with a suitable explanation. Also, list the advantages and disadvantages of e-tailing in the retail sector.
Ans 6.
Emergence and Growth of Online Retail
Online retail, or e-tailing, has transformed the retail landscape, fueled by advancements in technology, internet penetration, and changing consumer preferences. The COVID-19 pandemic accelerated its growth, as consumers increasingly relied on digital platforms for convenience and safety. Today, online retail is no longer just an alternative to brick-and-mortar stores but a dominant force in global commerce. It is predicted to scale new heights as technology continues to evolve
| SESSION | JULY-AUG 2024 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | III |
| COURSE CODE & NAME | DMKT304 MARKETING RESEARCH |
Assignment Set – 1
- Explain non-probability techniques and various types of non-probability sampling techniques with suitable examples.
Ans 1.
Non-Probability Sampling Techniques
Non-probability sampling is a sampling method in which the samples are selected based on subjective judgment rather than random selection. It is commonly used when a complete sampling frame is unavailable or when researchers aim to study specific characteristics or behaviors in a target population. Unlike probability sampling, not every individual has an equal chance of being selected, which can introduce bias but is often practical and cost-effective.
Here are the main types of non-
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- What are the nine types of Experimental designs?
Ans 2.
Nine Types of Experimental Designs
Experimental designs are systematic frameworks that researchers use to establish cause-and-effect relationships by manipulating independent variables and observing the resulting changes in dependent variables.
Here are the nine types of experimental designs explained in detail:
Pre-experimental Designs Pre-experimental designs are the simplest form of experiments, often used in exploratory research. They lack random assignment and control groups, making it hard to determine causality. Examples include the one-shot case study design, where a single group is exposed to a
- Explain in brief about the focus group interview, its requirement, and the problems that may arise from using focus group
Ans 3.
Focus Group Interview: Overview, Requirements, and Challenges
A focus group interview is a qualitative research method that involves a small group of participants discussing a specific topic under the guidance of a skilled moderator. This method is widely used in marketing research, social sciences, and other fields to gain in-depth insights into people’s attitudes, beliefs, and perceptions.
Overview of Focus Group Interviews
Focus groups typically consist of 6–12 participants who share common characteristics relevant to the research objective,
Assignment Set – 2
- Discuss the various properties of measurement. Give suitable examples. Also explain the types of Primary Scales of Measurement
Ans 4. .
Properties of Measurement and Types of Primary Scales of Measurement
Measurement in research involves assigning numbers or symbols to variables according to specific rules to quantify attributes and analyze relationships. Effective measurement relies on several key properties and
- Explain the methods of consumer marketing research.
Ans 5.
Methods of Consumer Marketing Research
Consumer marketing research involves collecting and analyzing data to understand consumer preferences, behaviors, and decision-making processes. This information helps businesses develop effective strategies for product development, pricing, promotion, and distribution. Various methods are used to
- What do you understand by a “quality research report”? What are the factors that a researcher should consider while developing such a report?
Ans 6.
Understanding a Quality Research Report
A quality research report is a structured document that communicates the findings, analysis, and conclusions of a research study in a clear, concise, and accurate manner. It serves as a bridge between the research process and its application by stakeholders, ensuring that the insights are actionable and valuable. A quality research report adheres to rigorous standards of presentation, accuracy, and