| SESSION | JAN – FEB 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3201 CUSTOMER RELATIONSHIP MANAGEMENT |
Assignment Set – 1
Q.1. What is Customer Relationship Management (CRM)? Explain its significance in developing long-term relationships with customers and describe the economic aspects of CRM. (3+7 = 10 Marks)
Ans 1.
Customer Relationship Management is a business strategy that integrates processes, technology, and people to manage and enhance an organization’s interactions with current and potential customers. CRM focuses on building long-term relationships by understanding customer needs, delivering personalized experiences, and maximizing customer lifetime value across all
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Q.2. Describe the process of adopting and implementing CRM. Also explain the key stages involved in the CRM cycle. (3+7 = 10 Marks)
Ans 2.
CRM adoption is a structured organizational process that transforms how a business manages customer relationships through the integration of strategy, process redesign, technology, and cultural change. Successful implementation requires careful planning across multiple dimensions to ensure the system delivers the intended business outcomes.
CRM Adoption and Implementation Process
Implementation begins with a comprehensive needs assessment that identifies the specific customer management challenges the
Q.3. Explain the importance of CRM in BFSI industries (Banking, Insurance, Small Finance, and Loans). Discuss the main components of CRM in BFSI with appropriate examples. (5+5 = 10 Marks)
Ans 3.
The Banking, Financial Services, and Insurance sector operates in a highly competitive, trust-dependent environment where customer relationships directly determine business performance. CRM is particularly valuable in BFSI because customers typically hold multiple products with a single provider and make high-value, long-term commitments that require sustained relationship management.
Importance of
.
Assignment Set – 2
Q.4. Describe the role of interactive technologies in Customer Relationship Management (CRM). Also explain the different categories of technologies and their product solutions available in the CRM marketplace. (3+7 = 10 Marks)
Ans 4.
Interactive technologies are the digital tools and platforms that enable real-time, two-way communication between organizations and customers, transforming CRM from a data management system into a dynamic engagement capability. They allow organizations to interact with customers across multiple channels simultaneously, personalizing every touchpoint based on customer
Q.5. Explain the importance of adopting a relationship-oriented approach in CRM. In what ways does customer-focused marketing contribute to building sustainable business processes? (5+5 = 10 Marks)
Ans 5.
A relationship-oriented approach in CRM shifts organizational focus from individual transactions to the total value of the customer relationship over time. It prioritizes long-term mutual benefit over short-term sales maximization, creating the trust and loyalty that sustain business performance through competitive and economic cycles.
Importance of a Relationship-Oriented CRM Approach
Relationship orientation in CRM recognizes that customers are assets whose value accumulates over time through
Q.6. Discuss the role of customer retention in CRM. How can organizations gain insights from customer loss and measure the success of their retention strategies? (3+7 = 10 Marks)
Ans 6.
Customer retention is the ability of an organization to maintain its existing customers over time and prevent them from defecting to competitors. In CRM, retention is a primary strategic objective because retained customers generate ongoing revenue at significantly lower cost than newly acquired ones, making retention rate a fundamental driver of business profitability.
Role of Customer Retention in
| SESSION | JAN – FEB 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3202 DIGITAL MARKETING |
Assignment Set – 1
Q.1. Explain in detail various communication modes in E-Marketing. (10 Marks)
Ans 1.
E-marketing communication encompasses all the digital channels and methods through which organizations interact with customers, prospects, and stakeholders online. Effective e-marketing requires selecting and integrating multiple communication modes that collectively reach target audiences across their preferred digital touchpoints with consistent and compelling messaging.
Email Marketing
Email marketing delivers personalized messages directly to recipients in their inbox, making it one of the highest-return digital communication channels available. Newsletters build ongoing audience
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Q.2. Describe different types of Digital Ecosystem. (10 Marks)
Ans 2.
A digital ecosystem is a network of interconnected digital entities including organizations, platforms, users, and technologies that interact and exchange value in a digital environment. Understanding digital ecosystems helps businesses identify where they participate, how they create value, and how digital forces shape competitive dynamics in their markets.
Platform Ecosystems
Platform ecosystems create value by facilitating interactions between two or more distinct user groups. Amazon connects
Q.3. Discuss the concept of social media tools with example. (10 Marks)
Ans 3.
Social media tools are the digital platforms, applications, and software that enable users to create, share, and engage with content in online social networks. For marketers, social media tools provide unprecedented access to target audiences, two-way communication capabilities, and measurable engagement data that traditional media channels cannot offer.
Content Creation
Assignment Set – 2
Q.4. “Brands and emotions have a powerful relationship in the world of marketing”. Explain the given statement. (10 Marks)
Ans 4.
The relationship between brands and emotions is one of the most extensively researched and practically important phenomena in marketing. Emotions influence every stage of the consumer decision-making process, from initial attention and brand recall through purchase decisions, product usage experiences, and post-purchase loyalty. Brands that successfully establish positive emotional associations create powerful competitive advantages that logical product attributes alone cannot replicate.
Emotional
Q.5. Write your understanding about E Commerce application. (10 Marks)
Ans 5.
E-commerce applications are software platforms and digital systems that enable commercial transactions between buyers and sellers over the internet. They encompass the technology infrastructure, user interfaces, payment processing, inventory management, and logistics coordination that together create the digital commerce experiences used by billions of consumers and businesses globally.
Business-to-Consumer E-Commerce Applications
B2C e-commerce applications connect businesses directly to individual consumers. Amazon, Flipkart, and Myntra
Q.6. Explain campaign management using Facebook. (10 Marks)
Ans 6.
Facebook campaign management involves the strategic planning, execution, optimization, and measurement of paid advertising campaigns through Meta’s advertising platform. With over 330 million users in India, Facebook provides unparalleled audience reach combined with sophisticated targeting capabilities that enable marketers to reach precisely defined customer segments with
| SESSION | JAN – FEB 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3321 MODERN RETAIL MANAGEMENT |
Assignment Set – 1
Q.1. Explain the development of modern retailing and discuss the major retail formats in India. (5+5 = 10 Marks)
Ans 1.
Modern retailing has evolved from traditional unorganized trade through organized chains to technologically sophisticated omnichannel commerce. India’s retail sector, the world’s fifth largest, has undergone transformative change over recent decades driven by urbanization, rising incomes, foreign direct investment liberalization, and digital technology adoption.
Development of Modern
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Q.2. What is multichannel retailing? List the importance of ownership structures in modern retail organizations. (2+8 = 10 Marks)
Ans 2.
Multichannel retailing is the strategy of selling products through multiple distribution channels simultaneously, enabling customers to purchase through whichever combination of physical stores, websites, mobile applications, catalogues, and social commerce platforms best suits their needs. It has evolved into omnichannel retailing, which further integrates these channels to provide seamless customer experiences regardless of how customers choose to shop.
Importance of Ownership
Q.3. Describe the process of developing an effective retail strategy. (10 Marks)
Ans 3.
Retail strategy is the comprehensive plan that defines how a retail organization will achieve its commercial objectives by positioning itself distinctly in the marketplace, serving defined customer segments, and deploying resources to create sustainable competitive advantage. Developing an effective strategy requires systematic analysis, clear choices, and disciplined execution.
Step One – Environmental
Assignment Set – 2
Q.4. Elaborate on the advantages and challenges as a retail growth strategy. (10 Marks)
Ans 4.
Retail growth strategies enable organizations to expand their market reach, revenue, and competitive position through various expansion approaches including organic store rollout, franchising, acquisition, and international expansion. Each growth path offers distinct advantages while presenting specific operational and financial challenges that management must navigate effectively.
Advantages of Retail
Q.5. Discuss the role of Information Technology in modern retailing. (10 Marks)
Ans 5.
Information technology has fundamentally transformed every dimension of modern retailing, from customer engagement and supply chain management through store operations and financial performance analysis. IT capabilities now determine competitive differentiation in ways that were unimaginable in the pre-digital era of retail.
Point of Sale and Customer Transaction Management
Modern point-of-sale systems process transactions, manage loyalty programs, apply promotions, and capture
Q.6. List the ethical and legal aspects of retailing and explain the importance of corporate social responsibility in retail businesses. (5+5 = 10 Marks)
Ans 6.
Ethical and legal compliance in retailing is both a regulatory requirement and a strategic necessity in an era where consumer awareness, social media scrutiny, and stakeholder expectations require retailers to operate with transparency, fairness, and genuine commitment to social and environmental responsibility.
Ethical and Legal Aspects of Retailing
Consumer protection laws
| SESSION | JAN – FEB 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3322 RETAIL PROJECT PROPERTY |
Assignment Set – 1
Q.1. Discuss the duties and professional role of a property manager. (10 Marks)
Ans 1.
A property manager is a professional appointed by the property owner or developer to oversee the day-to-day operational management, tenant relations, financial performance, and physical maintenance of a real estate asset. In the retail property context, the property manager serves as the primary interface between the landlord and retail tenants, ensuring that the property delivers its commercial potential while protecting its long-term asset value.
Tenant Management and
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Q.2. Elaborate the importance of evaluating property through physical and financial appraisal. (10 Marks)
Ans 2.
Property appraisal is the systematic process of assessing the value, condition, and commercial potential of a real estate asset through both physical inspection and financial analysis. In retail property, accurate appraisal is essential for investment decisions, lease negotiations, portfolio management, and strategic asset planning.
Physical Appraisal and Its Importance
Physical appraisal involves detailed inspection of the property’s structural condition, building services, location characteristics, and physical features that determine its suitability and attractiveness for retail occupation. Structural surveys identify defects, deferred maintenance obligations, and capital
Q.3. Write about the concept of strategic property management and justify its importance in the retail property industry. (4+6 = 10 Marks)
Ans 3.
Strategic property management is the proactive approach to managing real estate assets in alignment with the owner’s overarching investment objectives, portfolio strategy, and market positioning goals. It moves beyond reactive operational management to actively shape asset performance through planned interventions, active asset management, and portfolio-level decision-making.
Concept o
Assignment Set – 2
Q.4. List the importance of managing retail property and discuss the different ways to manage retail property effectively. (5+5 = 10 Marks)
Ans 4.
Effective management of retail property is critical for sustaining commercial performance, protecting asset value, maintaining tenant satisfaction, and creating the shopper experience that drives footfall and sales. As retail formats evolve and consumer expectations rise, property management quality is an increasingly important competitive differentiator between retail destinations.
Importance of Managing Retail Property
Retail property management directly influences the commercial success of tenant businesses by providing a well
Q.5. Explain the key factors involved in negotiating and managing retail leases. (10 Marks)
Ans 5.
Retail lease negotiation and management involves complex commercial and legal considerations that significantly affect both the tenant’s business economics and the landlord’s investment return. Understanding the key factors enables both parties to negotiate agreements that balance their respective interests while creating the stable commercial relationships that sustain successful retail properties.
Rent Structure and
Q.6. Elucidate how technological and social changes influence the retail property industry. (10 Marks)
Ans 6.
The retail property industry is experiencing profound structural transformation driven by technology disruption and evolving social values. These forces are reshaping the types of spaces retailers require, the experience standards consumers expect, and the investment decisions that property owners and developers must make to maintain commercially viable assets.
Technology Influences on Retail Property
E-commerce
| SESSION | JAN – FEB 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3323 MERCHANDISING AND SUPPLY CHAIN |
Assignment Set – 1
Q.1. What do you understand by the term ‘Retailing’? Explain different types of retailing. (2+8 = 10 Marks)
Ans 1.
Retailing is the process of selling goods and services directly to the final consumer for personal, non-commercial use. It represents the last link in the distribution chain connecting manufacturers and wholesalers to end consumers. Retailing encompasses all activities involved in selling products or services in small quantities to individuals for personal consumption rather than for resale or business use.
Store-
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Q.2. Explain different types of supply chain strategies. (10 Marks)
Ans 2.
A supply chain strategy is the high-level plan that determines how an organization structures its procurement, production, inventory, and distribution activities to deliver products to customers efficiently and cost-effectively. Organizations adopt different supply chain strategies based on their product characteristics, customer demand patterns, and competitive positioning requirements.
Lean Supply Chain Strategy
Q.3. Write a detailed note on management of Product Life Cycle. (10 Marks)
Ans 3.
The Product Life Cycle is a marketing concept that describes the stages a product passes through from its initial launch into the market through its eventual decline and withdrawal. Managing each stage effectively requires distinct marketing, pricing, and supply chain strategies that align with the competitive and demand conditions characteristic of each phase.
Introduction Stage
Assignment Set – 2
Q.4. What do you mean by Energy House? Give a brief description of measures adopted for retail distribution and replenishment. (2+8 = 10 Marks)
Ans 4.
An Energy House in the retail context refers to a centralized operational hub or distribution facility specifically designed to optimize the flow of energy-efficient logistics, coordinating product distribution and replenishment activities across a retail network with minimum environmental impact and
Q.5. Explain the term Information System. Also, throw some light on the components of information system. (3+7 = 10 Marks)
Ans 5.
An information system is an organized combination of people, hardware, software, communication networks, data resources, and procedures that collects, processes, stores, and communicates information to support decision-making, coordination, control, analysis, and visualization within an organization. In retail and supply chain management, information systems are the technological foundation that enables operational efficiency and strategic advantage.
Q.6. Elaborate the concept of category management. Discuss the process of category management. (3+7 = 10 Marks)
Ans 6.
Category management is a retailing and supply chain concept in which product categories are managed as strategic business units rather than as individual product lines. Each category is treated as a distinct business with its own goals, strategies, and performance metrics, with decisions about product range, pricing, placement, and promotion made at the category level to maximize the total commercial performance of the group.
Concept of Category Management
Category management recognizes that consumers shop by category need rather than by brand, and that retailers and suppliers create more value by jointly optimizing category performance than by managing brands individually. It requires collaboration between the retailer and a category captain