DMBA119 MARKETING MANAGEMENT

Description

SESSION	JULY- AUG 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	01
COURSE CODE & NAME	DMBA119 MARKETING MANAGEMENT

 

 

Assignment Set – 1

 

 

Q1. Define Marketing. What are the features of marketing 3+7 

Ans 1.

Marketing

Marketing can be defined as the process of identifying, anticipating, and satisfying customer needs profitably. According to the American Marketing Association (AMA), marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. It is both a managerial and social process that connects producers and consumers, ensuring that products and services reach the right audience at the right time and price.

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Q2. List the 7p’s of marketing. Explain any 3 of them 10

Ans 2.

The concept of the 7 P’s of marketing, also known as the extended marketing mix, is a fundamental framework used by organizations to design and implement effective marketing strategies. Originally developed by E. Jerome McCarthy as the 4 P’s (Product, Price, Place, Promotion), it was later expanded to 7 P’s by including People, Process, and Physical Evidence to adapt to the growing importance of service marketing. Together, these elements help businesses address both

 

Q3. Define segmentation. List the steps in segmentation 3+7

Ans 3.

Segmentation

Market segmentation is the process of dividing a broad consumer or business market into smaller, homogeneous groups of buyers with similar needs, preferences, or behaviors. Each segment responds differently to marketing strategies, allowing firms to tailor their offerings effectively. Philip Kotler defines segmentation as “the process of dividing a market into distinct groups of buyers who require separate products or marketing mixes.” Segmentation ensures

 

Assignment Set – 2

 

Q4. List the methods of pricing. Explain any 3 of them 10          

Ans 4.

Pricing is one of the most crucial decisions in marketing management as it directly affects an organization’s revenue, profitability, and competitive position. The price of a product must reflect both its perceived value to customers and the company’s cost structure. Various pricing methods are adopted depending on market conditions, cost factors, and business objectives.

Methods of Pricing

The commonly used

 

Q5. Define Publicity. List the types of advertising with example 3+7     

Ans 5.

Publicity

Publicity refers to non-paid, non-personal communication about a product, service, or organization through mass media such as newspapers, television, or online platforms. Unlike advertising, publicity is not directly controlled by the company; it is usually generated through news coverage, events, or public relations activities. Publicity aims to build a positive image and credibility

 

Q6. Write a note on ethics in marketing 10

Ans 6.

Ethics in marketing refers to the moral principles and values that guide marketers in conducting their business fairly, responsibly, and honestly. Ethical marketing ensures that all promotional, pricing, and distribution activities are transparent, truthful, and socially responsible. In today’s competitive world, where consumer awareness is rising, ethical behavior is not just a moral obligation but a strategic necessity for building trust and long-term relationships.

Importance