DMKT403 MBA E-MARKETING

Description

SESSION	JULY-AUGUST 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
COURSE CODE & NAME	DMKT403 E-MARKETING

 

 

Assignment Set – 1

 

1. What do you mean by E-Malls, E-Storefronts and E-Marketplaces? 10

Ans 1.

E-Malls, E-Storefronts and E-Marketplaces

Electronic commerce has transformed how businesses sell and how consumers buy by creating digital environments that replicate or enhance physical markets. Three major concepts—E-Malls, E-Storefronts, and E-Marketplaces—play a central role in shaping online buying experiences. Understanding these digital structures helps businesses choose the right platform for their products and target customers more efficiently.

E-Malls

An E-Mall is an online equivalent of a traditional shopping mall where multiple independent sellers operate under one

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2. What do you understand by the term Re-engineering of Supply Chain? 10

Ans 2.

Re-engineering of Supply Chain

Re-engineering of the supply chain refers to the strategic redesign and transformation of supply chain processes to achieve significant improvements in cost efficiency, speed, quality, flexibility, and customer satisfaction. In the digital age, businesses must re-engineer supply chains to meet rising expectations for faster delivery, better product availability, and seamless online-offline integration.

Meaning of Supply Chain Re-engineering

Supply chain re-engineering

 

3. Describe the importance of E-Marketing for any Business. 10         

Ans 3.

Importance of E-Marketing for Any Business

E-Marketing has become an indispensable part of modern business strategy. As consumers increasingly adopt digital platforms, businesses must embrace online marketing to reach larger audiences, personalize communication, and remain competitive. E-Marketing supports brand building, customer

 

Assignment Set – 2

 

4. Differentiate between SEO & SEM. 10

Ans 4.

Differentiate Between SEO and SEM

Search engines have become the most influential platforms for digital visibility, purchase decisions, and online traffic generation. Two major techniques used by businesses to increase visibility on search engines are SEO (Search Engine Optimization) and SEM (Search Engine Marketing). Although both aim to improve search visibility, they differ significantly in approach, cost, time frame, and results.

Meaning of SEO

Search Engine

 

 

5. Write Short Notes on the following:
6. Digital Property
7. E-Marketing Strategy 2P+2C+3S 5*2

Ans 5.

Digital marketing relies heavily on creating strategic assets and implementing structured frameworks. Digital property and the 2P+2C+3S framework provide essential guidelines for managing online presence and designing successful e-marketing strategies. The following explanations highlight their relevance and application.

(a) Digital Property

 

6. Explain in detail the various E-Metrics for e-Marketing. 10

Ans 6.

E-metrics are performance measurement tools used to evaluate the effectiveness of online marketing activities. Because digital marketing is highly data-driven, organizations use e-metrics to assess user behavior, campaign efficiency, conversion patterns, and overall return on investment. These metrics help marketers optimize strategies and allocate resources more effectively.

1. Traffic Metrics