DMBA220 BUSINESS COMMUNICATION (VAC)

Description

SESSION	JUL – AUG 2026
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	II
COURSE CODE & NAME	DMBA220 BUSINESS COMMUNICATION (VAC)

 

 

Assignment Set 1

 

Q.1. How can the effective use of visual aids and multimedia enhance the clarity and impact of a presentation? Illustrate your answer with suitable examples. (10 Marks)

Ans 1.

Visual aids and multimedia used to facilitate understanding, recall and response to a presentation. They accompany explanations with charts, diagrams, pictures, speech, video, and/or demonstration. They are only as good as they are in conveying the message. Good content cannot be made up for by good material.

Making Information Clear

You can use visual aids to make

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Q.2. Explain the importance of effective listening in the workplace. Discuss the strategies for improving listening ability. (5+5 = 10 Marks)

Ans 2.

Good listening involves listening to a message, comprehending it, verifying interpretation and reacting. It involves more than hearing words. At work, listening is important to have clear directions, identify issues, and plan responses. It’s a responsibility that’s active on the part of all three managers, colleagues and customer facing members of staff.

Accuracy and Coordination

By listening carefully, miscommunication

 

Q.3. Discuss the key elements of effective public speaking. Explain how a speaker can overcome public speaking anxiety and use persuasive techniques such as ethos, pathos, and logos to engage and influence the audience. (5+5 = 10 Marks)

Ans 3.

Good public speaking is about conveying a clear message that the audience will understand and be able to think about. It takes preparation and organized content, delivery, and listeners awareness. A speaker also needs to control his or her nervousness and apply the tools of persuasion ethically, linking credibility, emotion, and evidence to not deceive the audience.

Purpose, Audience, Organisation (PAO)

The speaker should make a

 

 

Assignment Set 2

 

Q.4. Explain the role of non-verbal communication in professional interactions. Discuss body language, facial expressions, gestures, posture, eye contact, and cultural differences in non-verbal cues, with suitable examples. (4+6 = 10 Marks)

Ans 4.

Nonverbal communication – uses behaviour and vocal qualities to communicate meaning. It influences the interpretation of messages and can facilitate, control or contradict speech. In interviews, in negotiations, in meetings and in customer service, people pay attention, not only to what is said, but to how attention and attitude is expressed.

Role in Professional Interaction

Nonverbal signals are used to create rapport, convey emotions and to control the conversation. Another

 

Q.5. Explain how cultural sensitivity influences the success of cross-cultural interactions in professional settings. Analyse the role of verbal and non-verbal communication, trust-building, and adaptation strategies, and provide examples of both successful and failed cross-cultural business cases. (5+5 = 10 Marks)

Ans 5.

Cultural sensitivity involves being aware that the understanding of language, relationships, behaviour and expectations may differ. It is curiosity and respect, but not assuming all people in one country act the same. In the world of business, this awareness helps with communication, better relationships and more appropriate decision-making among individuals who are working across cultural lines.

Influence on Professional Success

Meetings and negotiations

Q.6. Discuss the importance of digital communication in modern business. Explain the major digital communication channels, and professional etiquette for virtual meetings (5+5 = 10 Marks)

Ans 6.

Digital communication enables the sharing of information between business, networks and devices. It facilitates internal and external communication between employees, customers, suppliers and other business partners, regardless of their geographical location. It is not just about speed as it impacts coordination, records, access to expertise, and the quality of business relationships.

Importance in Business Operations

Digital channels enable teams