SESSION JAN/FEB 2023
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1101 – COMMUNICATION & PERSONALITY DEVELOPMENT
CREDITS 4
SET-I
1 What are the two theories related to evolution of language? Explain.
Ans: There are two theories to evolution of language:-
Language as a spandrel:-
Some people (Stephen Jay Gould being most prominent among them) believe language to be the by-product of other evolutionary processes, not a special adaptation that arose by ordinary natural selection acting on mutations.
In “The Pleasures of Pluralism” Gould says, “Its Half solved only
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2 Define sentence. Describe all types of sentences with two examples each.
Ans:
Positive: – Positive sentences are also known as affirmative sentences. These sentences allow us to affirm or state something in a straight forward manner.
Example,
1. I brush my teeth.
2. He
3 Illustrate the steps of making a flashcard by choosing any word of your choice. You may use diagrams.
Ans: Flash Cards: Flash cards are an excellent method of reviewing both old and new vocabulary words. Not only are they the best way to learn vocabulary, you may also use them in other ways. For example, key ideas may be written out and reviewed. In addition, declensions such as the article can be put on a card for easy reviewing. These types of cards will need to
SET-II
4 What are the different types of questions that can be asked from a Reading Comprehension? Explain.
Ans: Reading Comprehension questions can be classified into several types.
Here are some common types of questions that can be asked from a Reading Comprehension:
Literal Questions: These types of questions require the reader to recall specific details from the text. They are straightforward and can be answered directly from the passage.
Example: According to the
5 Explain any two parts of speech with their types and usage in English.
Ans: Two parts of speech in English:-
Nouns
We know that a noun is a word used to refer to people, objects, animals, substances, events, states and feelings. A noun can be a subject or an object of a verb, can be modified by an adjective and can take an article or determiner.
6 Explain the four quadrants of the Johari Window in detail. Use your own examples.
Ans: Johari Window: The Johari Window, named after the first names of its inventors, Joseph Luft and Harry Ingham, is one of the most useful models describing the process of human interaction. A four paned “window,” as illustrated above, divides personal awareness into four different types, as represented by its four quadrants: open, hidden, blind, and unknown. The lines dividing the four panes are like window shades, which can move as an interaction
SESSION JAN/FEB 2023
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1102 – ORGANIZATIONAL BEHAVIOUR
CREDITS 4
Assignment Set – 1
1. Define Organizational Behaviour (OB). Explain the basic foundations or approach to the study of OB.
Ans:Concept of Organizational Behaviour (OB) Organizational Behaviour (OB) is the study and application of knowledge about how people, individually and groups behave as individuals as well as in groups in the organizations. Its main purpose is to build better relationships by Its Half solved only
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2. Describe personality. Examine the various determinants of Personality.
Ans:Determinants of Personality Factors that shape the personality of an individual are-
(A) Biological
(b) Cultural
(c) Family and social and
(d) Situational factors.
I. Biological
3. Organization structure of any business enterprise is affected by a number of factors. Deliberate on those factors.
Ans:Let us now discuss the basic and important elements of organization structure.
a) Hierarchy – it is an important concept as it depicts the creation and linkage between other components of the organization. It is also known as the ‘chain of command’. As we know, an organization is sliced into three levels viz, top, middle and bottom level. Across these levels are many positions that are held by people. Depending upon these positions people enjoy their authority and
Assignment Set – 2
4. What is stress? Briefly discuss stress management techniques an individual takes to minimize the work pressure in organizations takes.
Ans:Stress is the reaction, people have to excessive pressures or other types of demands placed upon them. It arises when they worry that they can’t cope with the fast changing environment.
According to
5. Examine the sources of conflict in an organization. Briefly discuss five different styles of conflict management according to Thompson.
Ans: The proper management of organizational conflict needs an understanding of the nature and the source of conflict at the work place. As we know, conflict is present in every organization.
Let us discuss
6. Explain the meaning and importance of a team. Discuss the different types of teams commonly found in organizations.
Ans:A team is a specific type of group becoming more and more popular in modern organizations. According to Katzenbach and Smith, a team is, “A small number of people with complementary skills, who are committed to a common purpose, performance goals, and approach, for which
SESSION JAN/FEB 2023
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1103 – BUSINESS ENVIRONMENT
CREDITS 4
Assignment Set – 1
1. What is Business Environment? Brief about the internal environment of a firm.
Ans: Business is an economic activity: An economic activity is the task of adjusting resources to the targets. Economic activity may be in the form of consumption, production, distribution and exchange. For example, Amul produces Chocolate, Cheese, Paneer and other milk products. Amul is the producer and you are the consumer who consumes the products. The process involves
2. What do you mean by Aggregate Demand? What are the factors can cause changes in Aggregate Demand?
Ans: Aggregate demand (AD) is the total demand for final goods and services in the economy at a given time and price level. It is the amount of goods and services in the economy that will be purchased at
3. What do you mean by Financial System? What are the main components of a financial system?
Ans: The following are the four main components of a Financial System:
1. Financial institutions: The primary function of financial institutions is to collect savings and convert them into investments. This process is known as capital formation. Financial institutions facilitate direct or indirect links between investors and borrowers to ensure the smooth functioning of the financial system
Assignment Set – 2
4. Describe privatization and ways of privatization? What are the objectives of disinvestment?
Ans: Privatization: Privatization primarily means the transfer of government or publically owned ventures or assets into private hands. It also entails entrusting individuals and private economic units to take decisions regarding business, based on the trends in the market forces without governmental
5. Give detailed note on WTO and describes the main principles of WTO.
ANS: The World Trade Organization gave a real push to the process of globalization. It came into existence on 1st January, 1995. It is a powerful body which broadly aims at making the whole world a big village where there is free flow of goods and services and where there are no barriers to trade. It is the only global international organization which deals with the rules of trade between
6. Brief about the corporate social responsibility of business houses towards probable customers and human resource with suitable example.
Ans: Corporate Social Responsibility (CSR) refers to the ethical and voluntary actions that a business takes to contribute to the sustainable development of society, including its customers and employees. CSR is an important aspect of business operations as it helps companies to build a positive
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1104 – MARKETING MANAGEMENT
CREDITS 4
Assignment Set – 1
1. List the strategies employed by marketers for decisions related to product mix. Briefly explain the factors influencing the product mix decision of a firm.
Ans:
The following factors, usually, influence the product mix decision of a firm:
i) Changes in market demand:
Changes in market demand are one of the factors influencing the product mix. When there is a change in market demand for a product, there will be a change in the product mix. If the demand for any new product has been constantly increasing, and if the firm is capable of producing that product
2. Macro environment include forces which significantly influence operations of any business. Do you agree or not? Justify your answer with suitable examples.
Ans:
This environment influences the organisation directly. It includes suppliers that deal directly or indirectly, consumers and customers, and other local stakeholders. Micro tends to suggest small, but this can be misleading. In this context, micro describes the relationship between firms and the driving forces
3. What is Brand equity? Elaborate the three components of Martin Roll’s definition of brand equity?
Ans: The brand equity is one of the important components of the brand. There are several definitions of brand equity. As the brand is a mixture of physical and abstract concepts, brand equity can also be defined
Assignment Set – 2
4. Define consumer behaviour. Describe in detail factors which determine consumer behaviour.
Ans: Consumer behaviour is the field of study which analyses the behaviour of consumers on the basis of the individual consumer’s characteristics and on the buying process, taken as a whole. This is a relatively new field of study and is critical in providing the rationale of the consumer’s buying decisions. By
5. Define market segmentation. Describe the need for market segmentation.
Ans: A market is an aggregation of individuals, who have the need for a product or service and are willing and able to purchase such product or service from the seller. Sometimes, markets can be made up of organisations, rather than individuals. For the marketing strategy to be effective, it is important for the organisation to focus on identifying the target markets. Market segmentation is one of the components of the marketing strategy of the company, which is
6. Integrated marketing communication requires rigorous planning and detailing of steps to develop strategy. Considering this statement, discuss the steps followed in developing an integrated promotion mix.
Ans: The following are the key steps involved in developing an IMC strategy:
Define the target audience:
The first step in developing an IMC strategy is to define the target audience. Marketers need to understand the characteristics, needs, and preferences of their target audience to develop effective messaging that resonates with them. This includes analyzing demographic, psychographic, a
SESSION MARCH 2023
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER I
COURSE CODE & NAME DBB1105 – COMPUTER FUNDAMENTALS
CREDITS 4
SET-I
1. a. Elaborate on the classifications of computers.
Ans: Generations of Computer
First Generation Computers [1942 – 1955]
The first generation computers are vacuum tubes. These computers used vacuum tubes for circuitry and magnetic drums for memory. These computers relied on binary coded language to perform operations and were able to solve only one problem at a time. They were very large in size and Its Half solved only
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2. Convert (1D7F)16 to an Octal system number and (5A9.63)16 to a decimal system number
Ans:
To convert (1D7F)16 to an octal system number:
Step 1: Write down the hexadecimal number and separate it into groups of three digits from right to left. If there are any extra digits, add a zero to the left.
1 D 7 F
001 101 111
3. a. Discuss the advanced formatting options available in MS Word.
Ans:
Advanced Formatting in MS word:-
Working with tables
Tables consist of rows and columns. Tables can be used for many different purposes. It can be used to store data, pictures, text, etc.
SET-II
4. a. Explain various design strategies for Software SystemDesign.
Ans: The various design strategies for Software System Design:-
Bottom-up Strategy
This kind of system design strategy revolves around designing the subsystems and the lowest-level components (even sub-components) first. By designing these components first, the higher-level subsystems and larger components can then be built easily and more efficiently. This allows less time to be wasted in conducting recon and troubleshooting. The entire process of building the lower-level components into larger sets is continued till the entire system is one single
5. a. Enlist the main functions of the operating system.
Ans: An operating system is a software component that acts as the core of a computer system. It performs various functions and is essentially the interface that connects your computer and its
b. Describe various components of operating systems.
Ans: Even though, not all systems have the same structure many modern operating systems share the same goal of supporting the following types of system components.:-
1.Process Management The operating system manages many kinds of activities ranging from user programs to system programs like printer spooler, name servers, file server etc. Each of these
6. a. Discuss the TCP/IP protocol layers with the help of a diagram.
Ans: