BBA MUJ Solved 2023 assignments

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SESSION

MARCH 2023

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

II

COURSE CODE & NAME

DBB 1201– BUSINESS COMMUNICATION

CREDITS

4

NUMBER OF ASSIGNMENTS & MARKS

02

30 Marks each

 

 

Assignment Set – 1

 

  1. Explain the characteristics of communication. What is the role of formal and informal organizational communication channels in building a good communication network.

Ans 1.

Communication, the exchange of information, involves the sending and receiving of messages and can take numerous forms. It’s a dynamic, transactional, and interactive process with several defining characteristics:

  1. Two-way Process: Communication involves at least two parties, the sender who

 

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  1. Describe the different steps in making oral presentations.

Ans 2.

Different steps in making oral presentations

The table indicates that oral presentations can range from simple to more complex ones, each with a different purpose. Irrespective of the nature of the presentation, the steps shown in figure can be followed for planning and preparing an oral presentation. Figure depicts the steps for creating an effective oral presentation.

 

 

 

  1. Justify the importance of effective questioning that facilitates effective listening. Examine the different forms of questions that help in effective questioning.

Ans 3.

Effective questioning is crucial to facilitating effective listening for several reasons:

Clarity: Well-crafted questions can help clarify points of confusion or misunderstanding. They help the listener gain a deeper understanding of the speaker’s thoughts, ideas, or experiences. This reduces the chances of miscommunication or misinterpretation.

Engagement: Effective questioning increases engagement between the speaker and the

 

Assignment Set – 2

 

  1. Illustrate the five steps of SQ3R techniques of reading.

Ans 4.

SQ3R technique of reading was developed by Robinson in his book “Effective Study” (1970). SQ3R stands for the initial letters of the five steps shown in the table.

  1. Survey – Survey refers to a quick glance through the title page, preface and chapter headings of a text. By surveying, you will be able to gauge the main ideas of the text.
  2. What is a Group Discussion? Explain the types of GDs based on the topics.

Ans 5.

Group Discussion

A GD is a methodology used by an organisation to gauge whether the candidate has certain personality traits and/or skills that it desires in its members. In this methodology, the group of candidates is given a topic or a situation, given a few minutes to think about the same, and then asked to discuss it among themselves for 15-20 minutes.1”In a GD, the members are

 

  1. Highlight the specific objectives of corporate advertising. Explain the different types of corporate advertising.

Ans 6.

Objectives of corporate advertising

 To create positive attitude towards the organisation – Sometimes, consumers may have negative perceptions towards an organisation, based on the belief that the organisation is not a responsible corporate citizen. For example, public may believe that the organisation is responsible for environmental pollution or destruction of forests and other natural resources.

 

SESSION

MaRCH 2023

SEMESTER

II

course CODE & NAME

DBB1202 – Financial accounting

CREDITS

4

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

 

Assignment Set – 1

 

  1. Elaborate the following accounting concepts:

Ans 1.

  1. Business entity

According to this concept the entity is separate and distinct from the person who owns or controls it. The amount of capital invested by the owner and his share in the profit of the business is treated as a liability of the entity. For example, Manu Florist Company should have a bank account separate from the account of Mrs. Maneesh, the proprietor. Mrs.

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  1. On 1st Jan 2009, Ramanathan opened a Bank Account by depositing Rs.6,000/- in cash. All remittances are to be paid into bank on the same day on which they are received and all payments are made by cheques. Enter the following transactions in three columnar cash book.

Jan 2 Goods sold to Mohan for cash Rs.250

Jan 5 Settled Hari’s account of Rs.200 at a discount of 5%

Jan 7 Received from Shyam a cheque for Rs.725. Discount allowed Rs.25

Jan 10 Purchased a calculator for Rs.200.Spent Rs.50 on the cover

Jan 12 Shyam’s cheque was returned dishonored

Jan 15 Received a money order for Rs.25 from Hari

Jan 20 Shyam settled his account by means of a cheque for Rs.755, Rs.5 being for interest charged

Jan 27 Purchased machinery from Rajiv for Rs.5000 and paid him by means of a bank draft purchased from bank for Rs.5,005

Ans:
Ramanathan’s three-columnar cash book, which records all transactions in terms of cash, bank, and discount, for the month of January 2009 would look as follows:

Notes:

  1. The opening balance on January 1st is Rs. 6000 in cash.
  2. On January 2nd, Ramanathan sold goods to Mohan for cash, increasing his cash balance by Rs. 250.

 

  1. Narrate the various kinds of errors that are disclosed by the Trial Balance.

Ans 3.

Various kinds of errors that are disclosed by the Trial Balance

  1. Errors of Omission: The error of omission is one where a transaction has not been recorded in the books of account either wholly or partially. When the transaction has been completely omitted in the books of accounts, it is an error of complete omission.

For example, if a credit purchase of goods is omitted to be entered in the purchase book, it is

Assignment Set – 2

 

 

  1. Enumerate the major reasons of differences in cash book and passbook which leads to the preparation of Bank reconciliation statement.

Ans 1.

Differences in cash book and passbook

There are so many reasons which cause differences in the balances between cash book and pass book. As the time period of posting, the transactions in the bank column of cash book does not correspond with the time period of posting in the bank pass book of the firm, the difference arises. The reasons for difference in balance of the cash book and pass book are as under:

 

  1. Discuss AS6 (revised) on Depreciation accounting.

Ans 2.

Revised AS-6 (Depreciation Accounting)

Accounting Standard-6 deals with depreciation accounting and applied to all depreciable assets. As per Paragraph 3.1 of the Standard, Depreciation is defined as “a measure of the wearing out, consumption or other loss of value of a depreciable asset arising from use, effusion of time or obsolescence though technology and market changes”. It is allocated so as

 

  1. Explain Share capital and the various classes of shares that can be issued by a company.

Ans 3.

The Shareholder’s equity of a company consists of three parts:

 Share capital

 Retained Earnings and

 Other reserves

Share capital means the capital raised by a company by the issue of shares. Retained earnings

 

 

SESSION  

MARCH 2023  

PROGRAM  

BACHELOR OF BUSINESS ADMINISTRATION (BBA)  

SEMESTER  

II

COURSE CODE & NAME  

DBB1203HUMAN RESOURCE MANAGEMENT  

CREDITS     

4  

NUMBER OF ASSIGNMENTS & MARKS  

02  

30 Marks each  

 

 

Assignment Set – 1

 

  1. Define Human Resource Management. Explain the difference between Personnel Management and HRM.

Ans 1.

Human Resource Management: Human Resource Management (HRM) is a process of bringing people and organisations together so that the goals of each are met. It is the art of procuring, developing, and maintaining competent workforce to achieve the goals of the organisation.

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  1. How does Selection differ from Recruitment? Differentiate between Internal and External sources of Recruitment.

Ans 2.

Recruitment and selection are two essential processes in human resources management, but they serve distinct purposes and occur at different stages of the staffing process. Recruitment is the first stage of acquiring potential employees, where the organization generates a pool of candidates based on its current needs. Selection, on the other hand, is the process of choosing the most suitable candidates from that pool, often through rigorous interviewing and testing.

  1. What is Human Resource Planning? Explain the significance of planning human resource.

Ans 3.

Human Resource Planning:

Human resource planning is a forward looking function. It tries to assess human resource requirements in advance keeping market fluctuations, demand forecasts and availability of right candidates, etc., in the background. According to Terry, Human Resource Planning (HRP) is a set of tasks that include estimation of how many qualified people are necessary to

 

Assignment Set – 2

 

  1. What is training? Explain different job training methods.

Ans 4.

Training

Training helps people in choosing, utilising and evaluating their experiences. Different people have defined training in different ways. According to H. John Bernardin, “Training is any attempt to improve employee performance on a currently held job or one related to it.” In other words, we can say that training focuses on current jobs and it is concerned with specific job skills and behavior.

 

 

 

 

  1. What are the goals of Performance Appraisal? Explain its various modern methods.

Ans 5.

Goals of Performance Appraisal

Performance appraisal is an essential process that organizations use to evaluate the performance and productivity of their employees. The goals of a performance appraisal include:

  1. Performance Improvement: One of the primary goals of performance appraisals is

 

  1. Explain various challenges faced in International Human Resource Management.

Ans 6.

Managing HR activities in an international company is a very difficult task. There are various ethical and legal issues which vary from country to country depending upon their cultural values and beliefs.

Challenges faced in International Human Resource Management

 

SESSION

MAR 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

II

course CODE & NAME

DBB1204 – QUALITY MANAGEMENT

CREDITS

4

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

 

Assignment Set – 1

 

1(a) What do you mean by Competitor Analysis? State the purpose of Competitor Analysis.

Ans 1(a)

Competitive Analysis

Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides an offensive (proactive) and defensive (reactive) strategic context to identify opportunities and threats.

  1. Discuss about McKinsey 7S Model.

Ans 1(b) The McKinsey 7S model is a widely discussed framework for viewing the interrelationship of strategy formulation and implementation. The 7S-model was born at a meeting of four authors – Richard Pascale, Anthony Athos, Tom Peters, and Robert

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  1. Discuss the various factors influencing customer perception with suitable example.

Ans 2.

Factors influencing customer perception

Quality is determined by the customers, and not by producers of goods or services. The total quality management concept recognises this basic truth, and it suggests that marketers should clearly understand customer’s needs, values, and expectations before making and marketing a product. The following are factors that affect customer perception are:

 

  1. What is cost of quality? Why is it important to measure? List common costs of poor quality.

Ans 3.

Cost of quality

Traditionally, cost of quality is defined as the expenditure incurred by the producer to achieve a particular level of quality. It has been modified, and today it is defined as the expenditure incurred by the producer, user, and community to achieve a particular level of quality.

It is an important concept because managers, before making any decision related to quality,

Assignment Set – 2

 

  1. What is meant by Quality Audit? What is its purpose?

Ans 1.

Quality Audit

Audits refer to systematic investigation of procedures or operations. Audits are generally performed to ensure compliance to confirmed standards, proper implementation of processes as specified in the organisational requirements. It is a process that involves examination, inspection, documentation or recording and final review of the findings. The definition of quality audit is as follows: An audit is a systematic and independent examination to

 

  1. What do you mean by Employee involvement? State the importance / benefits of Employee involvement in work.

Ans 2.

Employee involvement

Employee involvement refers to the variety of methods and practices by which organizations involve their employees in decisions and activities that affect them and the overall success of the organization. This can range from simple information sharing and consultation to more direct involvement such as self-managed work teams or participation in strategic planning.

 

  1. Explain – Aim and Eligibility requirements of Rajiv Gandhi National Quality Award.

Ans 3.

The Rajiv Gandhi National Quality Award (RGNQA) was established by the Bureau of Indian Standards in 1991, inspired by the Malcolm Baldrige National Quality Award of the United States. It is named in honor of Rajiv Gandhi, the former Prime Minister of India, with the objective of enhancing the quality consciousness and performance excellence among Indian industries.

 

SESSION

March 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

II

course CODE & NAME

DBB1205 – RETAIL MANAGEMENT

CREDITS

4

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

Assignment Set – 1

 

  1. What are the different factors influencing retail consumers? Explain briefly.

Ans 1.

Factors Influencing the Retail Consumer

There are various other factors influencing the purchases of consumer such as social, cultural, personal and psychological. The explanation of these factors is given below.

  1. Cultural factors

Consumer behaviour is deeply influenced by cultural factors such as:

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  1. Define Merchandise Planning. Explain the stages of Merchandise planning in detail.

Ans 2.

Merchandise Planning:

The merchandising manager has to analyse the purchase and sales record as a starting point of merchandise planning. The data for planning can be taken from external as well as internal sources. Feedback can be taken from sales staffs, which are direct contact points with the consumer. Data can also be collected from external sources like newspapers, periodicals, surveys, magazines, etc. This effort would give a fair idea on the needs and wants of the customer for the particular time

 

 

  1. Define:

Ans 3.

Market Segmentation

Market segmentation is a strategy that involves dividing a large market into subsets of consumers who have common needs and applications of the goods and services offered in the market. Market segmentation is defined as the process of segmenting types of customers or potential customers in a

Retail communication Mix

Communication is an integral part of a retailer’s marketing strategy. Primarily, communication is used to inform the customers about the retailer, the merchandise and the product/services. It also serves as a tool for building the store image. Retail communication programme helps in generating

Assignment Set – 2

 

  1. What is store design? Explain its elements in detail.

Ans 1.

Store design

The concept of retail store design covers all aspects of the design of a store: ranging from store frontage, fascia and signage, to the internal elements of furniture, merchandising, display, lighting, graphics, point of sale and decoration. Added to this is an understanding of not only what will work aesthetically within the space, but how it will perform functionally and commercially and how it can be built to budget and meet all the regulations governing the use of a public space.

 

  1. Explain in detail the procedure for store administration.

Ans:

Store administration is a vital part of a retail business, responsible for the smooth operation of a store on a day-to-day basis. It involves an array of duties ranging from inventory management to employee supervision and ensuring customer satisfaction.

The following sections provide a detailed procedure on effective store administration.

 

  1. Explain the modern retail formats in detail.

Ans 3.

The retailing format in India can be termed as a revolution with more and more formats being defined each day. The determinants that affect the format of retailing are retail mediation with the customer, physical storage characteristics and merchandise characteristics. At the same time a strong co-existence between the newly defined retail formats and the primitive ones has been found. This is because customer behaviour in the purchase of goods varies depending upon the format in

 

SESSION

MARCH 2023

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

III

COURSE CODE & NAME

DBB2101 LEGAL & REGULATORY FRAMEWORK

CREDITS

4

NUMBER OF ASSIGNMENTS & MARKS

02

30 Marks each

  

 

Assignment Set – 1

 

  1. “All contracts are agreements, but all agreements are not contracts.” Discuss the statement explaining the essential elements of a valid contract.

Ans 1.

According to the ICA, “every promise and every set of promises forming the consideration for each other is an agreement.”

This implies that a promise or a set of promises made mutually by two parties is an agreement. For example, A makes a proposal (offer) to B. When B accepts the proposal and communicates his agreement to AIts Half solved only

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  1. When can the first annual general meeting of the company be held? Explain the provisions as to time and place of annual general meeting of a company.

Ans 2.

The timing and place of the annual general meeting (AGM) of a company are governed by the provisions of the company’s articles of association and the applicable laws and regulations in the jurisdiction where the company is incorporated.

Timing of the AGM: The timing of the AGM is typically determined by the company’s articles of association, which is a legal document that sets out the rules and regulations governing the internal

 

  1. Define and distinguish between a Condition and a Warranty with appropriate example.

Ans 3.

A stipulation in a contract of sale may be a condition or a warranty, with reference to good which are the subject matter of the contract [Sec.12 (1)].

Condition [Sec.12 (2)]: A condition is a stipulation which is essential to the main purpose of the contract. It goes to the root of the contract. Its non-fulfillment upsets the very basis of the contract. It is defined by Fletcher Moulton L.J in (1910) 2 K.B. 1012 as an “obligation which goes so directly

 

 

Assignment Set – 2

 

  1. Who is a Consumer? What consumer rights are guaranteed under Consumer Protection Act, 2019?

Ans 4.

Consumer – “Consumer” means any person who, (i) buys any goods for a consideration which has been paid or promised or partly paid and partly promised, or under any system of deferred payment and includes any user of such goods other than the person who buys such goods for consideration paid or promised or partly paid or partly promised, or under any system of deferred payment, when such use is made with the approval of such person, but does not include a

 

 

  1. What do you understand by Hazardous substances? Also write different types of environmental pollution.

Ans 5.

Hazardous substances

“Hazardous substance” means any substance or preparation which, by reason of its chemical or physio-chemical properties or handling, is liable to cause harm to human beings, other living creatures, plants, micro-organisms, property or the environment. It is mandatory that every person

 

 

  1. The Competition Act, 2002 is an improvement on the MRTP Act, 1969. Critically analyse and differentiate among them.

Ans 6.

The Competition Act, 2002 is more market oriented than the MRTP Act, 1969. The following

Table illustrates the major points of difference between the two:

S.No

MRTP ACT, 1969

COMPETITION ACT, 2002

1.  

Based on the pre liberalization scenario

Based on the post liberalization scenario

 

SESSION

MaRCH 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

III

course CODE & NAME

DBB2102 – QUANTITATIVE TECHNIQUES for Management

CREDITS

2

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

 

Set – 1

 

  1. (a) Discuss limitations of Statistics. Also summarize how Statistics is useful in accountancy and auditing.

Ans 1(a)

The statistical methods, though, widely used in different areas of human knowledge, has its own limitations as far as its application is concerned. Some of these important limitations are as follows:

Statistics does not deal with individual values: Statistical studies are undertaken to study the characteristics of a group rather than individuals. It only deals with the aggregate values. For example, the Its Half solved only

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(b) Calculate the mean of the following frequency distribution:

 X        2          4          6          8          10

f           1          4          6          4          1

           

Ans 1b.

To calculate the mean of a frequency distribution, you need to multiply each value (X) by its corresponding frequency (F), then sum up the products, and finally divide the sum by the total number of observations.

Let’s calculate the mean using

 

 

  1. (b) Demonstrate the uses of Regression Analysis? Give five examples where the use of regression analysis can beneficially be made.

Ans 2(b)

The term “regression” is used to denote estimation or prediction of the average value of one variable for a specified value of the other variable. The estimation is done by means of suitable equations, derived on the basis of available bivariate data. Such an equation is known as regression equation and its geometrical representation is called regression curve. In simple linear regression, a

 

 

3 (a) Explain various methods of Secular Trends.

Ans 3(a)

There are four possible methods of secular trend which are the following:

  • Linear Trend: The linear trend method assumes that the underlying trend follows a straight line over time. It involves fitting a linear regression model to the historical data and using the estimated coefficients to project future values. This method works well when the trend is relatively stable and does not exhibit significant deviations.
  • Exponential

 

 

3(b) How many types of sampling schemes exists describe them in brief.           

Ans:

Types of Sampling Schemes:

Simple Random Sampling: In this sampling scheme, each element in the population has an equal chance of being selected, and the selection of one element does not affect the selection of others. It is the basic sampling method where every possible sample of a given size has an equal

 

 

Set – 2

 

Q1. Interpret the meaning of tabulation? Illustrate the requisites of a standard table and analyse the main purposes of tabulation?       

Ans:

Meaning of tabulation

Tabulation refers to the systematic arrangement of data in the form of tables. It involves organizing and presenting data in rows and columns to facilitate easy comprehension and analysis. Tabulation plays a crucial role in data presentation and analysis in various fields such as statistics,

 

Q2. Discuss the meaning of Time Series? Also, Describe the various methods of Secular Trends.      

Ans 2.

Time Series

An arrangement of statistical data in accordance with the time of occurrence or in chronological order is called a time series. In other words, the observations in numerical form obtained at regular intervals of time is known as time series. The time frame of the observations or the recorded data may be taken at an interval of an hour, a day, a week, a month, a year depending upon the type of event the data refer to. Time series analysis is used to detect patterns of change in statistical information over regular intervals of time. Then the predictions or forecast is

 

 

3.(a) Discuss the problems that are involved in construction of index numbers.

Ans 3a.

Construction of index numbers is a complex process and it is not without its share of problems and challenges. Here are some of the key issues involved:

  • Choice of Base Year: The base year is a critical aspect in constructing index numbers, as all future comparisons are made relative to this year. If the base year is not properly

 

 

3 (b) Describe acceptance of sampling plan.      

Ans 3(B)

Acceptance sampling is a sampling procedure for estimating the quality level, in terms of fraction of defectives, of a produced lot of items for inspection. The statistical sampling procedure purports to answer questions such as: i) Are the supplier’s goods to be accepted or rejected? ii) if accepted, what kind of risk do we incur in terms of bad quality? Since we are talking about mass-scale procurement of raw materials and of mass scale shipment of finished goods, and hence the use of statistical sampling procedure in answering the accept/reject question. It refers to the process of randomly inspecting a certain number of items from a lot

 

 

SESSION

March 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

III

course CODE & NAME

DBB2103 – Research methodology

CREDITS

2

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

Set – 1

  1. What are the different types of research that can be conducted by a researcher? Discuss with example

Ans 1.

Though every research conducted is unique, it is possible to categorize the research approach that you may decide to take.

 

 

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Q2. What are the steps involved in writing research the proposal? Give examples. Discuss different kinds of research proposals that can be formulated

Ans 2.

Writing a research proposal can be a daunting task, but it becomes much more manageable if you break it down into specific steps. The following is a list of general steps and examples involved in writing a research proposal:

  1. Identifying the Research Topic: Understand what interests you in your field of study, perform a preliminary literature review to see what has already been done, and then identify a gap in the

 

 

  1. How would you define research designs? What are the three principles to be taken care of when selecting a research design? Discuss Exploratory and Descriptive design with example.

Ans 3.

Research designs

Green et al. (2008) define research design as ‘the specification of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which sources by what procedures. If it is a good design, it will ensure that the information obtained is relevant to the research questions

 

 

 

Set – 2

 

  1. Distinguish between secondary and primary methods of data collection. How can secondary data be classified? Elaborate on each type with

Ans 1.

Primary Data Collection

Primary data collection refers to the process of gathering new data that hasn’t been collected before. In other words, the data is original and collected for a specific research purpose or project directly from the sourc

 

  1. What are the steps involved in the questionnaire design? Explain in detail the questionnaire design process

Ans 2.

Even though the questionnaire method is most used by researchers, designing a well structured instrument needs considerable skill. Presented below is a standardized process that a researcher can follow.

Figure summarizes the steps involved in

 

 

  1. What are the guidelines for effective report writing? Illustrate with suitable examples.

Ans 3.

Effective report writing is an important skill in many fields, including business, academics, and scientific research. Following some key guidelines can help ensure that a report is clear, concise, and effective.

Understand the Purpose of the Report: Before you begin writing, it’s essential to understand why you’re writing the report and what you hope to achieve. Your purpose will guide the structure and content of your report. For example, if the report is to inform your colleagues

 

SESSION

MarCh 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

III

course CODE & NAME

DBB2104 – Financial management

CREDITS

4

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

Assignment Set – 1

 

  1. Explain the functions of a financial manager in any organization.

Ans 1.

A finance manager is a person who is responsible for carrying out the functions of a finance department.

The main functions of finance managers

Raising of Funds:

This is a very important function of the finance manager. He has to plan for raising funds as required. There are two types of finances: one is debt and the other is equity. To raise the first type of fund, a finance manager has to communicate or mediate with the bank and/or financial institutions. To raise the second type of fund, a finance manager needs to deal with merchant bankers to mobilize the funds from the public by issuing shares or debentures and attracting the public to subscribe to its fixed deposits, etc. While procuring the funds, the manager has to decide how much funds (finance) are to be procured from various sources. He needs to consider

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  1. Calculate the present value of the following cash flows assuming a discount rate of 10% per annum.

Year    Cash flows [₹]

1          10000

2          20000

3          30000

4          40000

5          50000

Ans 2.

The present value (PV) of future cash flows can be calculated using the formula:

PV = CF / (1 + r)^n

where:

  • PV is the present value
  • CF is the cash flow in the future
  • r is the discount rate
  • n is the number of periods

So the present value

 

  1. Explain the significance of the concept of cost of capital. Discuss different component of cost of capital with example.

Ans 3.

Significance of cost of capital

The concept of cost of capital is used frequently in taking financial decisions such as investment, financing, credit decisions etc. Let us understand the significance for each of them.

  1. Investment Decisions: When a firm has to evaluate an investment opportunity it uses the cost of capital for discount the cash flows expected from the project over its life time. Even if it uses IRR (Internal rate of return) criteria for the project selection, the IRR is compared with the overall cost of capital to take the

 

Assignment Set – 2

 

  1. What are the sources of finance? Discuss the short term and long term sources of finance for the firm.

Ans 1.

Sources of finance

Finance is the lifeblood of business. Firms require financial resources to carry out their activities and achieve their objectives, such as buying assets, producing goods, paying employees,

 

  1. The details regarding three companies are given below:

X Ltd  Y Ltd  Z Ltd.

r = 12%          r = 8%            r = 10%

Ke = 10 %      Ke = 10 %      Ke = 10 %

E = Rs. 100     E = Rs. 100     E = Rs. 100

Compute the value of an equity share of each of these companies applying Walter’s formula when the dividend pay-out ratio is (a) 0%, (b) 20%, (c) 40%,

Ans 2.
The Walter’s Model is a mathematical model which calculates the value of a share based on dividend, retained earnings and the rate of return. The formula for Walter’s model is:

P = (D + (r / Ke) * (E – D)) / Ke

where:

  • P is

 

 

  1. What is Working capital management? Discuss various factors that affect working capital requirement?

Ans 3.

Working capital management

WC typically means the firm’s holding of current or short-term assets such as cash, receivables, inventory and marketable securities. These items are also referred to as circulating capital. Corporate executives devote considerable amount of attention to the management of WC

 

 

 

SESSION

MARCH 2023

PROGRAM

BACHELOR of business administration (BBA)

SEMESTER

III

course CODE & NAME

DBB2105 – ADVERTISING AND SALES

CREDITS

4

nUMBER OF ASSIGNMENTS & Marks

02

30 Marks each

 

Assignment Set – 1

 

  1. Define Advertising along with the history of the Advertising. In extension to the same write five basic components of Advertising.

Ans 1.

Advertising:

Advertising refers to the communication of a message or promotion by a company, organization, or individual, typically through various media channels, with the aim of reaching and influencing a target audience to take a specific action, such as purchasing a product or service, supporting a cause, or changing their perception or behavior.

Advertising is the non-personal communication of information usually paid for, and usually persuasive in nature about Its Half solved only

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  1. Discuss Hierarchy-of-Effects Model of advertising in detail.

Ans 2.

Hierarchy-of-Effects Model

Among advertising theories, the hierarchy-of-effects model is predominant. It helps clarify the objectives of an advertising campaign as well as the objective of a particular advertisement. It also aids the marketing team in identifying the best communications strategy. The model suggests that a consumer or a business buyer moves through a series of six steps

 

  1. Detailed the Print Advertising. Explain the various Characteristics of the Print Media, also to include suitable examples to support your answer.

Ans 3.

Print Advertising

Print advertising includes printed advertisement in newspaper, magazines, brochures and on other printed surfaces, such as posters and outdoor boards. Readers find that reading publication is more flexible than watching or listening to broadcast because they can stop and re-read, read sections out of order or move through the publication at their own speed. As the print message format is

 

 

Assignment Set – 2

 

  1. Define Sales Management along with various Strategies of the same in detail, also to add suitable examples to support your answer.

Ans 1.

According to American Marketing Association (AMA), Sales Management includes “Planning, direction and control of personal selling, including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the sales force”. It can most easily be defined as planning, implementing, and controlling personal contact programs designed to achieve sales and profit objectives of the firm. In addition to management of

 

 

  1. Detail the concept of Personal Selling. Also, to discuss the various objectives of Personal Selling.

Ans 2.

Concept of Personal Selling

Personal selling can be defined as an oral communication with the potential buyers of a product with the intention of making a sale. It may focus initially on developing a relationship with a prospect, but ultimately ends with an attempt to close the sale.

Personal selling is one of the most important methods to contact the prospective buyer personally and to

 

 

  1. Explain various types of Sales Organization Structures, also to include suitable examples to support your answer.

Ans 3.

If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types: line, line & staff, functional and committee. The grouping of activities into positions and the charting of relationships of positions causes the organization to take on structural form. The first two types (line and line & staff) are the most common. Functional and committee organizations are rare. Most sales departments have hybrid organizational