DBB1115 ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

Description

SESSION	JAN-FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1115 ENTREPRENEURSHIP AND INNOVATION MANAGEMENT

 

 

Assignment Set – 1

 

Q.1. Define entrepreneurship. Explain its objectives. (2+8 = 10 Marks)

Ans 1.

Definition of Entrepreneurship

Entrepreneurship is the process of discovering a potential market, organising the necessary resources, and bearing the risk of personal and financial associated with starting and operating a new business venture that aims at creating value and earning profit. A person who is an entrepreneur responsible for this process. Joseph Schumpeter described the entrepreneur as a creative person who

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Q.2. Examine the achievements of EDPs and their impact on economic and societal development. (5+5 = 10 Marks)

Ans 2.

Achievements of Entrepreneurship Development Programmes

Entrepreneurship Development Programs, often referred to as EDPs, are specific training programs and initiatives intended to improve entrepreneurial skills, knowledge, and attitudes among individuals, especially within emerging economies. They are run by government agencies or financial institutions, colleges, and non-governmental institutions which aim at creating an entirely new generation of

 

 

Q.3. Describe the process of preparing a marketing plan, including its key components and the steps involved in executing it. (10 Marks)

Ans 3.

Marketing plans are full-length document that defines an organization’s objectives in terms of marketing strategies, and the specific measures required to meet their goals in a specific time frame. For an entrepreneur, a properly-planned marketing strategy is vital to attract customers, establishing brand awareness, and generating steady revenue. It provides a roadmap to guide all marketing

 

 

Assignment Set – 2

 

Q.4. Explain the role of commercial banks in supporting entrepreneurship. (10 Marks)

Ans 4.

Commercial banks play a crucial and vital role in sustaining entrepreneurial spirit by providing the necessary capital resources that startups and expanding businesses require. Entrepreneurs generally lack the personal money to establish or grow their enterprises and have to depend on the assistance of external sources for financing. Commercial banks are among the most accessible and structured sources of such finance, which makes them crucial players in the entrepreneurial w

 

Q.5. Analyse the role of incubators and accelerators in entrepreneurship, including their differences, key features, and examples. (5+5 = 10 Marks)

Ans 5.

Role of Incubators

Business incubators, or support organizations, are created to assist startups at the beginning of their journey transform their concepts into sustainable enterprises. They provide a supportive and safe environment where entrepreneurs with new ideas can gain access to assistance, support and infrastructure in the weakest phase of business development. They typically take startups from the stage of pre-revenue, or concepttion and assist them over one to five years depending upon the specific progr

 

Q.6. Write a short note on: Tesla and Uber. (5+5 = 10 Marks)

Ans 6.

Tesla

Tesla Inc. is an American electric vehicle and renewable energy business founded on the 23rd of March 2003 Martin Eberhard and Marc Tarpenning which was then influenced by Elon Musk who took over as CEO and chairman in the year 2004 before becoming the CEO in 2008. Tesla’s initial goal was to facilitate the world’s transformation to a sustainable energy system by demonstrably proving that electric cars could have a high-quality, desirable design and economically feasible,