DMBA 203 – MARKETING MANAGEMENT

Description

SESSION	JULY-AUGUST 2024
PROGRAM	MASTER OF BUSINESS ADMINISTRATION
SEMESTER	II
COURSE CODE & NAME	DMBA203   MARKETING MANAGEMENT

 

 

Set – 1

 

 

1. What is Marketing research? List its features (No Explanation). 2+8

Ans 1.

Marketing Research and Its Features

Marketing research is a systematic process of collecting, analyzing, and interpreting data related to the marketing of goods and services. It serves as a critical tool for decision-making by identifying market trends, consumer behavior, and other factors affecting the marketing environment. Marketing research helps businesses understand their target audience, evaluate the effectiveness of their strategies, and anticipate future market demands.

Key Features of Marketing

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2. Define CRM. List its importance (No explanation). 2+8

Ans 2.

Definition of CRM

Customer Relationship Management (CRM) refers to a strategic approach that integrates technology, processes, and people to build and maintain long-term relationships with customers. It involves collecting, analyzing, and utilizing customer data to enhance customer satisfaction, loyalty, and overall business performance.

Importance of CRM

 

3. What is rural Marketing? List the scope (No Explanation). 2+8

Ans 3.

Definition of Rural Marketing

Rural marketing refers to the planning and implementation of marketing strategies to address the needs of rural consumers. It involves the distribution, promotion, and sales of goods and services in rural areas, where the environment, infrastructure, and consumer behavior differ significantly from urban markets. Rural marketing not only includes marketing to rural consumers but also

 

 

Set – 2

 

 

4 What are the drawbacks of branding?

Ans 4.

Drawbacks of Branding

Branding is a critical aspect of marketing, helping businesses establish identity, recognition, and trust among consumers. However, it also has certain drawbacks that can pose challenges for companies. Below are the key disadvantages of branding explained in detail:

1. High Costs of Branding

Building and

 

5 List the steps in positioning the product (No Explanation). 10

Ans 5.

Steps in Positioning the Product

Positioning a product is a critical marketing strategy that helps establish its unique place in the minds of the target audience. The process involves a series of well-defined steps to ensure the product stands out in a competitive market. Here are the key steps:

1. Identify the

6 List the internal and external factors affecting pricing.

Ans 6.

Internal and External Factors Affecting Pricing

Pricing is a critical component of the marketing mix, as it directly influences a product’s market position and profitability. The determination of price is influenced by various factors that can be broadly categorized into internal factors and external factors. Understanding these factors helps businesses develop effective pricing strategies tailored to their objectives and market conditions.

Internal Factors Affecting Pricing

Internal factors are those