DMKT403 MBA E-MARKETING

Description

SESSION	JAN-FEB 2026
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	IV
COURSE CODE & NAME	DMKT403 E-MARKETING

 

Assignment Set – 1

 

Q.1. What do you mean by EMalls, E-Storefronts, and E-Marketplaces? Differentiate the terms with the help of adequate examples. (10 Marks)

Ans 1.

E-Malls

A E-Mall often referred to as an online mall, or a virtual shopping mall, is an online platform which hosts a variety of independent e-commerce retailers under one unified site or application, replicating the notion of a physical mall but in the digital environment. Similar to a mall that is a place where dozens of shops that are connected by a shared infrastructure the same way an E-Mall connects multiple online shops into a shared digital space with the ability to browse look at, and buy from numerous retailers on the

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Q.2. Write Short Notes on the following: a) Impulsive Buyer b) Digital Products (5+5 = 10 Marks)

Ans 2.

1. a) Impulsive Buyer

An impulsive purchaser is a person who is prone to making unplanned and spontaneous purchases driven through immediate emotional response and hedonic impulses situational stimuli rather than by pre-existing deliberate purchase intentions. Impulse buying can be described as an overwhelming impulse to buy something right away, with little or no prior planning, or a rational assessment of its necessit

 

Q.3. Create an E-Marketing Plan for a new product of your choice. (10 Marks)

Ans 3.

E-Marketing Plan: Smart Water Bottle with Hydration Tracking

Product: HydroSense — a smart water bottle featuring water filtration sensors and a mobile companion app and LED light reminders and a display of temperature. Target market: health-conscious urban people and fitness lovers aged 22-40 who live in Tier-1 and Tier-2 Indian cities. The product is priced at the price of Rs. 1,499, competing with international exports and features that are exclusive to India

 

Assignment Set – 2

 

Q.4. Differentiate between SEO & SEM. (10 Marks)

Ans 4.

SEO and SEM

Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are two closely-related but fundamentally distinct fields of marketing in the digital age that focus on improving a brand’s visibility in search engine results. Both seek to attract the attention of potential customers actively seeking information, products, or services. Both achieve this through entirely different investment strategies, mechanisms and time horizons. Knowing the differences between them is crucial for every business that is trying to create an successful digital marketing plan.

Search Engine Optimization (

 

Q.5. Explain the various tools of E-Marketing. (10 Marks)

Ans 5.

E-Marketing Tools

E-marketing tools comprise of digital platforms, apps, channels as well as technologies businesses employ to engage, reach customers, retain, and convert clients through online-based communications and commercial channels. The explosion of digital tools has resulted in an enormous marketing technology ecosystem which includes thousands of tools to be found across all phases of the journey for customers. The business must choose strategically and use the right combination of tools that will meet their goals

 

Q.6. What are the various emerging issues in E-Marketing? (10 Marks)

Ans 6.

Emerging Issues in E-Marketing

Marketing through e-commerce is among the most rapidly evolving industries, continually shaped by the advancement of technology along with regulatory shifts, changes in behaviours of consumers, and changing changes in competitive dynamics. Companies that are proactive and anticipate address emerging issues in e-marketing are able to maintain competitive advantages, while those that react too slow risk losing importance, penalties from regulatory authorities, as well as a decline in customer