DMKT403 MBA E-MARKETING

Description

SESSION	FEBRUARY – MARCH 2024
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	III
COURSE CODE & NAME	DMKT403 E-MARKETING

 

 

Assignment Set – 1

 

 

1. What are various types of E-Markets?

Ans 1.

Various Types of E-Markets

E-markets, or electronic markets, have become pivotal platforms in the digital economy, enabling businesses and consumers to engage in transactions over the internet. These markets come in various forms, each catering to specific needs and functionalities. This essay explores the primary types of e-markets: B2B, B2C, C2C, and B2G.

1. Business-to-Business (B2B)

The Business-to-Business (B2B) model is one of the most common types of e-markets, where transactions happen

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2. Explain the importance of eMarketing tools for Businesses.

Ans 2.

The Importance of eMarketing Tools for Businesses

In the digital age, eMarketing tools have become indispensable for businesses aiming to enhance their online presence, engage with customers, and drive sales. These tools encompass a wide range of digital resources designed to streamline marketing efforts, analyze data, and improve overall business performance. This essay explores the significance of eMarketing tools for

 

 

3. What are digital product? Explain any four.

Ans 3.

Digital Products and Their Types

Digital products are intangible goods that exist in digital form and are delivered electronically to customers. Unlike physical products, digital products can be distributed instantly over the internet without the need for physical storage or transportation. They offer unique advantages such as lower production costs, ease of distribution, and the ability to reach a global audience. Here, we will explore four common types of digital products: eBooks, online courses, software, and

 

Assignment Set – 2

 

4. What is PPC? Explain in detail with an example.

Ans 4.

Understanding Pay-Per-Click (PPC) Advertising

Pay-Per-Click (PPC) is a form of digital advertising where advertisers pay a fee each time their ad is clicked by a user. Essentially, it’s a method of buying visits to a website rather than earning them organically. PPC is a crucial component of online marketing strategies due to its ability to drive targeted traffic, generate leads, and increase sales. This essay explains the concept of PPC, its working mechanism, and provides a detailed example to illustrate its applicatio

 

 

5. What are the various e-metrices through which the success of e-marketing campaign can be measured?

Ans 5.

E-Metrics for Measuring the Success of E-Marketing Campaigns

In the realm of digital marketing, measuring the success of e-marketing campaigns is essential for understanding their effectiveness and making informed decisions for future strategies. E-metrics, or electronic metrics, provide valuable insights into various aspects of a campaign’s performance. This essay

 

 

6. What are the various ethical and legal issues in e-marketing?

Ans 6.

Ethical and Legal Issues in E-Marketing

E-marketing, while offering numerous advantages for businesses, also presents several ethical and legal challenges. Addressing these issues is crucial for maintaining consumer trust, ensuring compliance with regulations, and fostering a positive brand reputation. This essay explores the primary ethical and legal issues in e-marketing, including data privacy, spamming, misleading