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Description
| SESSION | JUL – AUG 2024 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | IV |
| COURSE CODE & NAME | DMKT403 E-MARKETING |
Assignment Set – 1
- What do you mean by E-Storefronts?
Ans 1.
E-Storefronts: Definition and Overview
E-storefronts, commonly referred to as online storefronts, are digital representations of a business’s physical store or presence on the internet. They serve as virtual platforms where products and services are displayed, enabling customers to browse, select, and purchase items from the comfort of their homes. With the rapid expansion of e-commerce, e-storefronts have become an essential component of the digital marketing landscape, offering businesses a means to reach broader
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- Create an E-Plan to market a product of your choice.
Ans 2.
E-Plan to Market a Product: Smart Home Security Camera
- Introduction
The smart home security camera is a state-of-the-art device designed for modern households, offering features like 24/7 surveillance, motion detection, night vision, and real-time alerts via a mobile app. To
- Differentiate between SEO & SEM.
Ans 3.
Differentiating Between SEO and SEM
Introduction
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are critical strategies in digital marketing that help businesses increase their online visibility and drive traffic to their websites. While both focus on leveraging search engines to attract users, they differ in their approaches
Assignment Set – 2
- Describe the formula 2P+2C+3S in E-Marketing.
Ans 4.
The Formula 2P+2C+3S in E-Marketing
The formula 2P+2C+3S is a strategic framework in e-marketing that emphasizes key elements for successful digital marketing campaigns. It provides a structured approach for marketers to design, execute,
- Write Short Notes on the following:
- a) Word of Mouth
- b) E-CRM
Ans 5.
- a) Word of Mouth
Word of Mouth (WOM) is a powerful and organic form of communication where consumers share their experiences and opinions about products, services, or brands with others. This type of marketing relies on personal recommendations and is considered one of the most credible forms of advertising because it comes from trusted sources such as friends, family, or colleagues. In the digital era, WOM has expanded beyond face-to-face conversations to include online reviews, social media posts,
- What are the various E-Metrices used to evaluate the effectiveness of an E-Marketing Campaign?
Ans 6.
E-Metrics for Evaluating the Effectiveness of an E-Marketing Campaign
E-metrics are quantifiable measures used to assess the performance and success of an e-marketing campaign. By analyzing these metrics, businesses can understand how well their strategies are working, identify areas for improvement, and make data-driven decisions to optimize future campaigns. The