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Description
| SESSION | AUG/SEPT 2023 |
| PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
| SEMESTER | IV |
| COURSE CODE & NAME | DMKT403 – E-MARKETING |
Assignment Set – 1
- What do you mean by E-Storefronts 10
Ans 1.
Understanding E-Storefronts
In the dynamic realm of e-marketing, an ‘E-Storefront’ is a fundamental concept. It refers to the digital interface or front end of an online retail store. This virtual facade operates similarly to a physical storefront, serving as the first point of interaction between a business and its customers in the digital space. However, unlike a traditional storefront, an e-storefront is accessible to a global audience,
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- What do you understand by the term Re-engineering of Supply Chain? 10
Ans 2.
Re-engineering of Supply Chain
The concept of re-engineering in the context of supply chain management refers to the fundamental rethinking and radical redesign of business processes to achieve significant improvements in critical aspects like cost, quality, service, and speed. In the supply chain, this means scrutinizing
- Describe the importance of E-Marketing for any Business. 10
Ans 3.
E-Marketing, or electronic marketing, has become a pivotal element in the business world, offering unparalleled advantages and opportunities for businesses of all sizes. Its importance cannot be overstated, as it encompasses the use of digital technologies to market products and services, leveraging the internet and mobile technology. This essay delves into the significance of e-
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Assignment Set – 2
- Differentiate between SEO & SEM.
Ans 4.
In the realm of digital marketing, two of the most essential and frequently misunderstood concepts are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Both strategies are crucial in driving traffic to websites but differ significantly in their approaches, techniques, and overall impact on digital marketing strategies.
- Definition and
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- Write Short Notes on the following:
a.E-Customer
b.Word of Mouth
c.E-Metrics
d.Digital Property
Ans 6.
E-Customer
E-Customers are the cornerstone of today’s digital marketplace. They represent individuals who engage in online transactions and interactions, driven by the convenience, accessibility, and diversity of options available on the internet. Unlike traditional customers, e-customers rely heavily on digital platforms for purchasing goods and services, gathering information, and making
- What are the various threats/phobiasto online purchases? 10
Ans 6.
Threats and Phobias in Online Purchases
In the realm of e-marketing, understanding consumer apprehensions and threats associated with online purchases is crucial. These concerns can significantly impact consumer behavior and e-commerce trends.
Security Concerns
The primary