DMBA108 BUSINESS COMMUNICATION

Description

SESSION	JUL-AUG 2024
PROGRAM	Masters of business administration (mba)
SEMESTER	I
course CODE & NAME	DMBA108 BUSINESS COMMUNICATION

 

 

Set – 1

 

1. Elucidate the Communication process while explaining all its six components. 10

Ans 1.

The Communication Process and Its Components

Communication is the cornerstone of human interaction, essential for conveying ideas, thoughts, and emotions. The communication process is systematic, involving six fundamental components: sender, message, encoding, channel, decoding, and receiver. Each component plays a vital role in ensuring the success of communication.

Sender

The sender initiates the communication process. They are responsible for crafting the message they wish to convey,

 

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2. Explain the various types of Non-Verbal Communication while giving examples as how you will use NV Communication when appearing for a job interview. 10

Ans 2.

Non-Verbal Communication: Types and Application in Job Interviews

Non-verbal communication (NVC) encompasses the transmission of messages without the use of words. It includes body language, gestures, facial expressions, and other visual cues. In professional settings, such as job interviews, NVC can complement verbal communication to enhance clarity and impact.

Types of Non-Verbal Communication

1. Body Language: Posture, gestures, and movements can convey confidence or nervousness. A firm
2.  

3. What are the different types of Group Discussions? Discuss their characteristics. 1

Ans 3.

Types of Group Discussions and Their Characteristics

Group discussions (GDs) are a common evaluative tool used in academic, professional, and organizational settings to assess individuals’ abilities to articulate ideas, collaborate, and solve problems. They can be categorized into various types, each serving distinct purposes and exhibiting unique

 

Set – 2

 

 

4. What are different types of Reading? Explain. 5 x 2

Ans 4.

4. Types of Reading and Their Significance

Reading is a fundamental skill for acquiring knowledge and fostering intellectual growth. It can be categorized into different types based on purpose, engagement level, and context. Each type serves distinct functions and is essential for personal and professional development.

Types of Reading

Skimming This involves quickly

 

 

5. Discuss with examples the different types of Listening. 10

Ans 5.

Different Types of Listening with Examples

Listening is a crucial communication skill that involves not just hearing sounds but actively interpreting and understanding the message. There are several types of listening, each serving a unique purpose and applicable in different contexts.

Types of Listening

Active Listening Active listening involves

 

 

6. What is the basic difference between Product Advertising and Corporate Advertising? Explain the different types of Corporate Advertising.

Ans 6.

Difference Between Product Advertising and Corporate Advertising

Advertising is a strategic tool used by businesses to promote their offerings and build their brand image. While product advertising focuses on promoting specific goods or services, corporate advertising is aimed at enhancing the overall image of the company.

Key Differences

1. Objective

Product Advertising: The main objective is to highlight the features, benefits, and uses of a specific product or service. It aims to