DMBA114 BUSINESS COMMUNICATION (WAC)

Description

SESSION	JULY-AUG 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	I
COURSE CODE & NAME	DMBA114 BUSINESS COMMUNICATION(WAC)

 

Set – 1

 

 

Q1. Elucidate the ways in which we can overcome the barriers to communication. 10

Ans 1.

Communication is the lifeline of every organization and a vital managerial skill. However, several barriers—such as language differences, misinterpretation, emotional bias, and noise—often distort messages, leading to confusion or conflict. Overcoming these barriers requires both structural strategies and interpersonal efforts to ensure the intended message is received and understood accurately.

Communication Barriers

Barriers to

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Q2. Enlist the characteristics of Non-Verbal Communication. Explain with examples. 10

Ans 2.

Non-verbal communication is the silent language of expression conveyed through gestures, facial expressions, tone, posture, and appearance. It complements, reinforces, or sometimes replaces verbal communication. Since more than half of human communication is non-verbal, understanding its characteristics is crucial for interpersonal effectiveness and leadership communication.

Characteristics of Non-Verbal

 

 

Q3. Suppose you have to write a sales pitch to present in front of the Board of Directors. Describe the steps you will follow in your writing methodology. 10   

Ans 3.

A sales pitch is a persuasive presentation aimed at convincing stakeholders—especially a Board of Directors—about a product, service, or proposal. Writing an effective sales pitch involves strategic planning, structured communication, and persuasive language. The goal is to appeal to logic, emotion, and credibility while maintaining professionalism and clarity.

1. Understanding the

 

 

Set – 2

 

4. If you must give an oral presentation in front of your team, write down and explain the steps you would follow. 10

Ans 4.

Oral presentations are a crucial aspect of professional communication, allowing individuals to share information, ideas, or proposals effectively with a team. A well-prepared presentation not only conveys content clearly but also builds credibility and engagement. To ensure success, one must follow a structured methodology that combines preparation, practice, and delivery.

1. Understanding the Purpose and Audience

The first step is to define the purpose of the presentation—whether it aims to inform, persuade, or motivate the

 

5. Emails are an important medium of communication in a work environment. Elucidate upon the principles of email communication you should follow while framing emails. 10

Ans 5.

Emails are among the most widely used tools in business communication, enabling quick, formal, and traceable exchange of information. However, poorly written emails can lead to confusion, misinterpretation, or even damaged relationships. Hence, understanding and applying the fundamental principles of email communication is essential for maintaining professionalism and effectiveness in the workplace.

1. Clarity and Conciseness

The most important principle is to keep the message clear and concise. Emails should convey the purpose within the first

 

Q6. Enlist the key elements of a successful Blog Post. Also state some Blog writing strategies.

Ans 6.

In the digital era, blogs have emerged as a powerful platform for communication, branding, and engagement. A successful blog post combines informative content, creativity, and a strategic approach to attract and retain readers. To write an impactful blog, one must understand its key elements and adopt effective writing strategies that ensure relevance, clarity, and reader interaction.

Key Elements of a Successful Blog Post

1. Catchy Title