SESSION | APRIL 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | V |
COURSE CODE & NAME | DBB3101 – CONSUMER PSYCHOLOGY |
Assignment Set – 1
- Define consumer Behavior and discuss its characteristics. Why is understanding consumer behavior crucial for marketing decisions?
Ans 1.
Definition of Consumer Behavior
Consumer behavior is studying how people or groups of people choose, buy, utilize and dispose of items or services, experiences, or concepts to meet their desires and needs. It covers the mental processes that consumers undergo in realizing their needs, figuring out solutions to these needs when making purchases and interpreting data, creating plans, and then implementing these plans.
Characteristics of
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- Explain the concept of subliminal perception and its effects on consumer behavior. Also, describe two benefits of using interdisciplinary approaches in consumer behavior research.
Ans 2.
Concept of Subliminal Perception
Subliminal perception is the processing of brain information that takes place below the level that is conscious. It is the process of recognizing stimuli that are not strong or short enough to be perceived by the conscious mind, but could still affect thoughts, emotions, or behaviours. The stimuli could be visual or auditory signals that are displayed in such a short time or with such a subtle luster that people
- What is the consumer research process? Explain the concept of trait theory and discuss the Big Five personality traits in understanding individual differences.
Ans 3.
Consumer Research Process
The process of conducting consumer research is a method used by marketers to collect and analyze data about the preferences, needs behavior, attitudes, and needs. This helps make more informed decisions in marketing and creating strategies that meet consumers’ needs. The most important steps of the process of conducting research on consumers include:
- Problem Definition: The process of identifying the particular issue or opportunity that has to be solved
Assignment Set – 2
- Briefly describe the various elements of consumer learning. Briefly explain how opinion receivers shape consumer behavior.
Ans 4.
Elements of Consumer Learning
Consumer learning is the process by which consumers gain knowledge and experiences about services and products that they can apply to the future purchasing decisions. It is a combination of cognitive, behavioral, as well as environmental factors:
- Motivation: Learning is driven by the motivation. People are more likely to discover products or services that
- What is consumer socialization and discuss the stages in consumer socialization. Which cultural dimensions influence consumer behavior?
Ans 5.
Consumer Socialization
Socialization with consumers is the process through which children acquire abilities, knowledge, and attitudes that are relevant to their role as consumers in the market. The process of socialization helps people recognize the roles of consumers, master buying techniques, and establish consumer-related habits and preferences. Socialization with consumers is not just something that happens in childhood, but it continues throughout the course of a person’s life, as they experience new experiences and products.
Stages of the Consumer
- What are the factors influencing attitude formation? Discuss The Howard-Sheth Model of Consumer Behavior.
Ans 6.
Factors Influencing Attitude Formation
Attitude formation is a complicated process that is influenced by a variety of elements that influence how people respond to and perceive products or brands and other services. The main factors that influence the formation of attitudes are:
- Personal Experience: The direct interaction with services or products significantly affects attitudes. Positive
SESSION | APRIL 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | V |
COURSE CODE & NAME | DBB3102-BUSINESS Analytics |
Assignment Set – 1
- a. Explain the 3 main categories of Business Analytics.
- Describe how Business Analytics can be used in Tourism Industry.
Ans 1.
- The Three Main Categories of Business Analytics
Descriptive Analytics: The focus of this category is analyzing past data in order to determine what happened. It employs data aggregation and methods of data mining to give insight into the performance of historical events and help organizations understand patterns and trends.
Predictive Analytics: The use of predictive analytics is based on machines learning and statistical models methods to predict future outcomes. Through the analysis of historical data, it assists in predicting patterns in the future, consumer behavior and risks that could be posed, helping organizations make more proactive decisions.
Prescriptive Analytics: The category is more than forecasting future outcomes and suggesting actions that
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- Explain the importance of organization of data.
Ans 2.
In the current world of data-driven business organizing data is essential for efficient decision-making and efficient operation. A well-organized data set allows companies to gain valuable insights as well as streamline processes and keep a competitive edge. This article examines the significance of data organization and the impact it has on different aspects of business operations.
Improved
- Discuss the common techniques of data transformation.
Ans 3.
Common Techniques of Data Transformation
Data transformation is an essential element of the process of data preparation that involves the conversion to data that is not in its initial form to a format better suited for analysis. This procedure improves data’s accuracy and reliability which makes it more suitable for analytics, business intelligence and other applications that rely on data. Here are a few of the most commonly used techniques
Assignment Set – 2
- a. Define Business Analytics.
- Explain how Business Analytics can help in improving the overall efficiency of an organization.
Ans 1.
- Business Analytics
Business Analytics is the process of systematic, iterative exploration of data within an organization, with a focus in the area of statistical analysis. Businesses use it to make who are committed to making decisions based on data. Business Analytics can be used to gather insights that help inform business decisions and is utilized to automate and improve business processes. The field includes a range of applications, tools, and methods that allow companies to gather data from internal systems as well as external sources, analyze it as well as develop and run queries against the data and
2a. Describe the importance of Data Quality.
- Explain the best practices in maintaining Data Quality.
Ans 2.
- Importance of Data Quality
Quality of data is crucial in the current data-driven world, because it has a significant impact on the reliability, accuracy, and efficiency of decisions made based on this information. Quality data must be precise and complete, as well as reliable and pertinent, so that it will serve the purpose to which it was intended. Insufficient quality data can result in inaccurate conclusions, unproductive strategies, and even financial loss. This can affect the credibility of analytical results, leading to erroneous decisions that could negatively impact the company’s. Additionally, high-quality data improves the efficiency of operations by enabling automation, and decreasing the necessity to correct mistakes
- Explain the key steps involved in the Data Cleaning process.
Ans 3.
Key Steps Involved in the Data Cleaning Process
Cleaning data, often referred to by the name of data cleaning, can be a crucial element of the preparation of data that focuses on correcting or eliminating corrupted, incorrect or formatted incorrectly, duplicate or insufficient data from the dataset. These are the main steps in the process of data cleansing:
- Data Auditing: This process
SESSION | APRIL 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | 5 |
COURSE CODE & NAME | DBB3111 – PRODUCTIONS AND OPERATIONS MANAGEMENT |
Assignment Set – 1
- What do you understand by production and operations management? Discuss its objective and scope in detail.
Ans 1.
Understanding Production and Operations Management:
The term “production and operation management” (POM) is the management of business practices designed to creating the highest efficiency in an organisation. It is the process of converting raw materials and labor into goods and services as efficiently as it is possible in order to maximize the earnings of an business. Production management is more focused on the manufacturing processes, and operations management encompasses more services and administrative functionalities. Its goal is to manage the production processes and provide services in such it is possible for the organization to optimally utilizes its resources, such as human resources, materials and
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- Discuss the importance of forecasting. Explain qualitative techniques of forecasting
Ans 2.
Importance of Forecasting in Business Operations
Forecasting is a critical management tool utilized by businesses for making informed decisions and predict future business demands or market changes. It is about estimating future events and their impact on the business, on the basis of the past and current market data. The significance of forecasting in business operations cannot be overstated as it can aid to plan and budget for strategic goals and risk management. Effective forecasting allows businesses to allocate resources efficiently, manage risk by anticipating changes that could occur and setting realistic expectations and targets. It also
- Discuss the nature of production planning and control. Explain various types of production plannings.
Ans 3.
Nature of Production Planning and Control
Production Planning and Control (PPC) is the process of organizing, directing, and overseeing production activities from the beginning to the end of a manufacturing or service process. It makes sure that the proper amount of raw materials, etc. are readily available at the proper time and location to enable efficient production. The nature of PPC is strategic and dynamic and requires continuous adjustments based on feedback and changes in the production environment. This process is crucial to connecting production to demand as well as optimizing resources and ensuring quality. It also plays an important contribution to cost reduction through cutting down on waste and increasing efficiency of processes. Furthermore, PPC interfaces with other functions such as logistics,
Assignment Set – 2
- Explain project planning process in detail.
Ans 4.
Project Planning Process
Project planning is an essential process in project management that provides the basis for the execution and controlling a program. It is the process of laying out the steps necessary to reach the project objectives within a defined timeframe and budget. Effective project planning will ensure that resources are properly allocated and that risks are minimized and the stakeholders are in sync,
- What is the need and objectives of maintenance management? Explain breakdown maintenance and preventive maintenance.
Ans 5.
Need and Objectives of Maintenance Management
Significance of Maintenance Management
Maintenance management is critical to increasing the efficiency and life span of equipment, decreasing downtime, while also ensuring safe operational conditions. Effective maintenance management not only can prolong the life of machinery, but it will also greatly improve the productivity and
- What do you understand by cost of quality and continuous improvement. Explain.
Ans 6.
Cost of Quality
The concept of the Cost of Quality (COQ) encompasses all costs incurred to ensure that a product or service is in compliance with quality standards, and also the cost associated with failing to comply with those standards. COQ can be broadly classified into four types that include: prevention costs, appraisal costs as well as internal failure costs and costs of external failure.
Costs of
SESSION | APRIL, 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | V |
COURSE CODE & NAME | DBB3112– ECONOMIC PLANNING |
Assignment Set – 1
- Define economic planning. Explain the factors and indicators of economic growth.
Ans 1.
Economic Planning
Economic planning is a method that allows government agencies to set goals and objectives for economic development to guide the economy towards the desired results. It involves the allocating of resources, the formulation of policies, and the implementation of strategies to meet the goals. Economic planning is designed to encourage sustainable development, increase the stability of the economy, and increase
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- Explain in detail the 5 major sectors in economy with examples.
Ans 2.
Major Sectors in the Economy
The economy can be broadly classified into five main sectors that each play a vital part in the overall development of the economy. They are interdependent and together contribute to the growth and stability of a country.
- Primary Sector
The main industry is the extracting and harvesting natural resources. This includes such activities as forestry, agriculture,
- Explain the mechanisms of all the 5 year plans in detail.
Ans 3.
Mechanisms of the Five-Year Plans
The Five-Year Plans are comprehensive, strategic plans that are implemented by governments to meet specific economic and social objectives over a five-year time period. They are essential for organized economic development and are based on an in-depth study of the economy’s requirements and future needs. These are the mechanisms of the Five-Year Plans, in depth:
- Planning and
Assignment Set – 2
- Explain the process of poverty and unemployment estimation in India.
Ans 4.
Estimation of Poverty and Unemployment in India
India uses a variety of methods and surveys to determine the extent of poverty and unemployment, which are crucial indicator of the health of our economy as well as social wellbeing. A precise estimation aids in forming efficient policies to tackle these issues.
- Estimation of Poverty
The method of estimating poverty in India involves the determination of the poverty line as well as measuring the number of people who
- What do you mean by inflation? Explain the causes for rise of prices in India.
Ans 5.
Inflation
Inflation is the term used to describe the continuous rise in the overall price of goods and services in an economy over a certain period of time. It reduces the purchasing capacity of money, which means that each unit of currency purchases fewer goods and services than it did before. Inflation is usually measured using an index called the Consumer Price Index (CPI) or the Wholesale Price Index (WPI)
- Elucidate the whole concept of Indian Financial System.
Ans 6.
The Indian Financial System is a complex system that includes a variety of institutions and instruments, markets, and services that together facilitate the flow of money in the economy. The system plays an essential part in the development of the economy of the nation by generating savings and transforming them into productive investment.
Institutions
SESSION | APRIL-2024 |
PROGRAM | BBA |
SEMESTER | V |
COURSE CODE & NAME | DBB3113 – E-COMMERCE |
Assignment Set – 1
- Define e-commerce. Explain its advantages and disadvantages.
Ans 1.
Electronic commerce, also known as electronic commerce, is the trading and buying of goods and services on the internet. It covers a broad range of commercial activities, such as electronic payment, online retail online auctions, internet banking, and ticketing online. E-commerce platforms offer a virtual marketplace in which consumers and businesses are able to interact, without the restrictions of physical space.
Advantages of E-Commerce
Accessibility and
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- Explain in detail the main functions of e-commerce.
Ans 2.
Main Functions of E-Commerce
E-commerce is a multifaceted platform that allows for a variety of business operations through digital channels. The primary functions of e-commerce include a variety of activities that simplify and improve the efficiency of commercial processes that range from customer interaction to back-end logistics. These are the most important advantages of e-commerce
- Online Marketing and Advertising
E-commerce platforms offer a variety of tools for advertising and marketing online that allow companies to reach an
- Explain the main business models in detail.
Ans 3.
Main Business Models in E-Commerce
E-commerce is governed by a variety of business models that describe the interactions between customers, businesses, as well as other parties. These models are able to meet different markets and their needs and provide frameworks to conduct online businesses. These are the most popular business models for e-commerce:
- Business-to-Consumer (B2C)
B2C model is the
Assignment Set – 2
- Explain the process of cryptography in detail.
Ans 4.
The Process of Cryptography
The practice of protecting information by the use of mathematical methods. It makes sure that data is secured from access by unauthorized persons and manipulation, ensuring confidentiality integrity, authenticity, and integrity. The process of cryptography has various key elements and stages that are essential for keeping data secure.
- Encryption
The process of encryption involves changing plain text into ciphertext by using an algorithm and the encryption keys. The
- What do you mean by e-marketing? Differentiate it with traditional marketing.
Ans 5.
E-marketing, also referred to by the name of digital marketing is the implementation of marketing principles and methods through digital media, specifically the internet. It covers a variety of actions aimed at promoting products and services via online channels. E-marketing encompasses practices like SEO (search engine optimization (SEO) as well as content marketing, the use of social media in marketing and email, Pay-per-click (PPC) advertising and affiliate marketing. The main goal
- What do you mean by m-commerce? Explain the main components of M- commerce?
Ans 6.
M-Commerce
M-commerce, also known as mobile commerce is the purchase and selling of products and services via mobile devices like tablets and smartphones. It is a part of e-commerce which makes use of technology that is mobile to provide customers with easy and convenient shopping experience. M-commerce covers a variety of activities that include mobile banking, payment via mobile, shopping on mobile, and other services that are based on location. The explosive growth of mobile devices
SESSION | FEBRUARY – MARCH 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | V |
COURSE CODE & NAME | DBB3114 – ENTREPRENEURSHIP |
Assignment Set – 1
- What do you mean by entrepreneurship? What are its elements?
Ans 1.
Entrepreneurship
Entrepreneurship is the act of establishing, constructing and managing a brand new business to earn a profit taking on financial risk in the business world. It is about identifying a market opportunity, acquiring resources, and offering innovative products or services. Entrepreneurs are frequently viewed as innovators, who bring fresh ideas to market and boost economic growth.
Entrepreneurship is the ability and the ability to create and organize the business and its risk to earn profits. It’s a process of change, vision and innovation. Entrepreneurs are those who recognizes a need that no company Its Half solved only
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- Write short notes on: A) Make in India b) Startup India
Ans 2.
Make in India
Make in India was an initiative that was launched in the Government of India in September 2014 with the aim of changing India into an international manufacturing hub. It encourages domestic and multinational companies to make their products in India. Through focusing on creating an environment that is conducive to investment by establishing modern and efficient infrastructure and opening up new areas for foreign direct investments, Make in India aims to increase the production sector and create thousands of jobs. This initiative focuses on 25 major industries, which include automobiles, electronics, textiles, and pharmaceuticals. It focuses on policy reforms and ease of doing business, and reducing regulations to draw investors. Through initiatives such as improving the laws
- What are the characteristics of an entrepreneur. How political and regulatory changes affect entrepreneurial opportunities?
Ans 3.
Characteristics of an Entrepreneur
- Innovative: Entrepreneurs are often considered to be innovators, who bring innovative products, ideas, or methods to market. The ability of their brains to think imaginatively and think outside of the box allows them to see opportunities in areas that others may see obstacles.
- Risk-taking:
Assignment Set – 2
- Explain the feasibility study in a business plan? Throw some light on different sources of Finance available to business.
Ans 4.
Feasibility Study in a Business Plan
The feasibility analysis is an essential element of a business plan which evaluates the viability of an idea for a business or idea. The study requires a thorough investigation of a variety of factors to determine if the business concept is viable as well as likely to be successful. The main goal is to determine the potential obstacles and evaluate whether the business idea can be pursued realistically with available
- What do you understand by the term “Social Entrepreneurship”. Throw some light on various business models available.
Ans 5.
Social Entrepreneurship
Social Entrepreneurship is the process of establishing and managing an enterprise with the primary objective of solving social problems and creating an impact that is positive on society. Contrary to traditional entrepreneurship, which is primarily focused on maximising profits social entrepreneurship focuses on creating social value and solving issues that are related to healthcare, education and poverty, the environment and other social issues. Social entrepreneurs employ innovative strategies to
- Discuss any four common characteristics of high-growth new ventures. Explain different stages of business. In which stage is harvesting possible.
Ans 6.
Characteristics of High-Growth New Ventures
- Innovative Business Models: New ventures with high growth typically operate using innovative business models that distinguish them from conventional businesses. They employ distinctive value propositions, innovative technology, or innovative approaches to address market demands more efficiently and effectively.
- Scalability: The ability to scale is essential characteristic of ventures with high growth. They are built to grow rapidly
SESSION | APRIL 2024 |
PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
SEMESTER | V |
COURSE CODE & NAME | DBB3115-SMALL BUSINESS MANAGEMENT |
Assignment Set – 1
- (a) Discuss the nature of Small Business in detail.
(b) Critically discuss problems affecting Small Businesses in brief. 5+5
Ans 1.
- Nature of Small Business
Small-scale businesses are essential to the economy of several countries, and are important contributors to the creation of jobs, innovations, and local economies. They are characterized by their small size in terms of workforce, revenue and market reach These businesses typically operate in a specific region offering specialized items or products. Smaller businesses are usually privately owned and operated by small groups of individuals which allows for a close and more intimate relationship with their clients. This personal interaction creates an understanding of the needs of customers and allows quick adaptation to changes in the market. Additionally, small-sized businesses are frequently seen as breeding conditions for innovation because of their flexibility and entrepreneurial spirit of
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- (a) Explain Porter’s five forces model in detail.
(b) How SWOT Analysis would be helpful for the business? Explain.
Ans 2.
- Porter’s Five Forces Model
Porter’s Five Forces Model, developed by Michael E. Porter, is a framework for strategic analysis to study the forces of competition in an area. The model assists businesses in understanding the nature of their business and devise strategies to improve their competitiveness. Five forces:
- Threat of New Entrants: The force analyzes the ease or difficulty it is for new competitors to get into the market. Factors like capital requirements economies of scale, brand loyalty, as well as regulatory
3 (a) Discuss importance of Marketing Management in detail.
(b) Explain points to be considered while preparing business plan.
Ans 3.
- Importance of Marketing Management
Marketing management plays an essential part in the success and growth of any company. This involves planning, carrying out, and overseeing strategies for marketing to efficiently reach and engage the target audience. One of the main objectives of marketing management is to comprehend consumer needs and preferences. Through conducting a thorough market study companies can determine the needs of their customers and then tailor their products or services to meet their needs. This
Assignment Set – 2
- (a) Discuss various types of manufacturing process in detail.
(b) Elaborate importance of Financial Management in an organization.
Ans 4.
- Types of Manufacturing Processes
- Job Shop Manufacturing
Manufacturing in a job shop is distinguished by the manufacturing of small batches of a variety of customized products. Each job is distinct, and machines are organized according to purpose. This method is flexible and will accommodate any special needs, however, it can also result in more expensive production costs because of smaller volumes.
Batch Production
Batch manufacturing makes goods in groupings or in batches. Each batch is subject to one step of the manufacturing process
- Write a note on Vertical and Horizontal Analysis in detail.
Ans 5.
Vertical and Horizontal Analysis
Horizontal and vertical analysis are two of the most fundamental methods employed in the analysis of financial statements to assess how well a company’s financial score is and the the position of a business. Both techniques provide insight into financial information, allowing stakeholders to make better decisions.
Vertical Analysis: Vertical analysis, commonly referred to as common-size analysis is the process of presenting every
- (a) Define Activity Based Costing in detail.
(b) Discuss required managerial skills in detail
Ans 6.
- Activity Based Costing
Activity-based Costing (ABC) is an approach to assign indirect and overhead costs to specific tasks and then distributing these costs to products or services based on the consumption from these processes. In contrast to traditional costing systems that allocate costs equally across all products based on volumes, such as direct hour of labor or machine hours, ABC recognizes that different products use resources in different ways. It determines the most important activities within the company and allocates costs to these tasks in accordance with actual usage. This provides a more precise