SESSION | JULY – AUG 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
SEMESTER | II |
COURSE CODE & NAME | DMBA201 PRODUCTION AND OPERATIONS MANAGEMENT |
Assignment Set – 1
1.a. Explain the functions of Production Planning and Control
- Organizations adopt differentiation strategy. Explain.
Ans 1.
- Functions of Production Planning and Control
Production Planning and Control (PPC) are fundamental aspects of the production process in any manufacturing or service delivery setting. These functions ensure that production processes are efficient, cost-effective, and timely. The primary functions of PPC include:
Planning: This is the first step where the production capacity and resources needed are determined. Planners assess the demand forecasts and accordingly plan the production schedule, which
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2a. Explain the basic competitive priorities considered while formulating a firm’s operations strategy.
- What are the factors to be considered when selecting a forecasting method? Explain briefly
Ans 2.
- Basic Competitive Priorities in Operations Strategy
When formulating a firm’s operations strategy, competitive priorities play a pivotal role in aligning the operations with business goals and customer expectations. These priorities help the firm gain a competitive advantage in the market. The basic competitive priorities include:
Cost: Cost is a crucial priority for firms competing in price-sensitive markets. The focus is on minimizing production
3a. What are the factors to be considered while developing layout for manufacturing facilities?
- Explain the important factors that improve product quality.
Ans 3.
- Factors to Consider While Developing Layout for Manufacturing Facilities
Developing an effective layout for manufacturing facilities is critical for achieving operational efficiency, reducing costs, and ensuring smooth workflow. The following factors must be considered during the layout design process:
Nature of the Product: The type of product being manufactured greatly influences the layout. For example,
Assignment Set – 2
4a. What is physical modelling of business? Explain briefly.
- Explain five dimensions of project management.
Ans 4.
a. Physical Modelling of Business
Physical modelling of business refers to the creation of tangible or visual representations of business processes, systems, or operations to understand, analyze, and improve them. It is a technique often employed in operations and production management to provide a concrete framework for visualizing abstract concepts. Physical models can range from prototypes and scale models to diagrams and flowcharts that depict workflows, supply chains, or production layouts.
These models are used to simulate real-world scenarios, making it easier to test various operational strategies and
5a. Explain risk management and its various components.
- What are the objectives of Supply Chain Management?
Ans 5.
- Risk Management and Its Various Components
Risk management is a systematic process of identifying, analyzing, and addressing potential risks to minimize their impact on an organization’s operations, finances, or reputation. It is a critical component of business strategy and decision-making, ensuring that uncertainties are managed proactively to protect assets and achieve objectives.
Components of Risk Management
Risk Identification: This
6a. Why is value analysis conducted? List the benefits of value engineering.
- Discuss the concept of 5S with reference to Just-In-Time.
Ans 6.
- Why is Value Analysis Conducted? List the Benefits of Value Engineering
Value analysis is a systematic approach aimed at improving the value of a product or service by examining its functions and costs. It is conducted to identify and eliminate unnecessary expenses, ensuring that a product fulfills its intended purpose at the lowest possible cost without compromising quality or performance. This process is vital for businesses striving to remain competitive and cost-
SESSION | JUL – AUG 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
SEMESTER | II |
COURSE CODE & NAME | DMBA202 FINANCIAL MANAGEMENT |
Assignment Set – 1
- “Financial planning is essential for any organization or individual looking to achieve financial stability and growth. The process involves a series of structured steps that help in setting, monitoring, and adjusting financial goals”. Explain in detail the steps involved in financial planning, highlighting how each step contributes to a successful financial strategy of a company. Additionally, discuss the various factors that can impact the financial plan of an organization.
Ans 1.
Financial Planning: Steps and Contributing Factors
Financial planning is essential for organizations to achieve financial stability and growth. It provides a structured approach to managing resources, setting goals, and adapting to dynamic environments. A successful financial plan ensures optimal use of funds and prepares organizations to tackle uncertainties. Below are five key steps in financial planning and five factors influencing its effectiveness.
Five Key Steps in
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2a. XYZ India Ltd.’s share is expected to be Rs.450 one year from now. The company is expected to declare a dividend of Rs. 25 per share. What is the price at which an investor would be willing to buy if his or her required rate of return is 15%?
- Differentiate between Operating and Financial leverage.
Ans 2.
- Determining the Share Price
To calculate the price at which an investor would be willing to buy XYZ India Ltd.’s share today, we use the Dividend Discount Model (DDM). The DDM considers the future dividend and share price, discounted at the investor’s required rate of return. The formula is as follows:
P0= (D1+P1) / (1+r)
Where:
- P0: Current price of the
- A company has the following capital structure:
Equity Capital: 10 crore shares of Rs.10 each, fully paid up.
9% Preference Capital: 1 lakh shares of Rs.100 each, fully paid up, redeemable after 8 years.
15% Debentures: 2 lakh debentures of Rs.100 each, redeemable after 5 years.
12% Term Loans: Rs.20 crores.
Additional information:
The next expected dividend on equity shares is Rs.4 per share, with an annual growth rate of 6%. The market price per equity share is Rs.50.
The market price of the preference shares is Rs.90 per share.
The market price of debentures is Rs.85 per debenture.
The company’s income tax rate is 35%.
Requirement: Compute the Weighted Average Cost of Capital (WACC) using the market value approach.
Ans 3.
To calculate the Weighted Average Cost of Capital (WACC) using the market value approach, follow these steps:
1. Compute the cost of each capital component
a. Cost of Equity (Ke):
The cost of equity is calculated using the Dividend Discount Model (DDM):
Where:
- : Next expected dividend = Rs. 4 per share
- : Market price of equity = Rs. 50
- : Growth rate = 6% or 0.06
Assignment Set – 2
- A company is considering, the following mutually exclusive projects:
Cash Flows (in ₹) | Projects | ||
Q | R | S | |
-25000 | -25000 | -25000 | |
10000 | 7000 | 10000 | |
13000 | 11000 | 10000 | |
11000 | 13000 | 10000 | |
7000 | 10000 | 10000 |
C0 represents initial investment and C1, C2, C3, and C4 are annual cash inflows in the year 1,2,3 and 4 respectively.
Assuming a 12% discount factor, estimate the net present value of projects Q, R, and S. Which project should be recommended under the net present value (NPV)method?
The present value factor (PVF) @ 12% is as follows:
Year | 1 | 2 | 3 | 4 |
12% | 0.893 | 0.797 | 0.712 | 0.636 |
Ans 4.
Net Present Value (NPV) Method: Overview
The Net Present Value (NPV) is a widely used method in capital budgeting to evaluate the profitability of an investment or project. It calculates the difference between the present value of cash inflows and the initial investment cost. A positive NPV indicates that the project is expected to generate a net gain, while a negative NPV implies a loss.
Key Features of NPV Method
Time Value of Money:
- Explain in detail the theory of the MM approach to capital structure in the presence of taxes and absence of taxes. 8+2
Ans 5.
The Modigliani-Miller (MM) approach to capital structure is a fundamental theory in corporate finance that explores the relationship between a firm’s value and its capital structure. Franco Modigliani and Merton Miller proposed this theory, arguing that under specific assumptions, the value of a firm is independent of its capital structure. Their propositions are divided into two scenarios: the absence of taxes and the presence of taxes, offering insights into how
- Efficient cash management will aim at maximizing the cash inflows and slowing cash outflows. Discuss the statement in light of effective cash planning opted by the organizations.
Ans 6.
Efficient cash management is a critical aspect of financial management for any organization. It involves the strategic handling of cash inflows and outflows to ensure liquidity while maximizing profitability and minimizing financial risks. The statement that efficient cash management aims at maximizing cash inflows and slowing cash outflows reflects the dual objectives of maintaining sufficient working capital and optimizing the use of available funds.
Organizations must focus on
SESSION | JULY-AUGUST 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION |
SEMESTER | II |
COURSE CODE & NAME | DMBA203 MARKETING MANAGEMENT |
Set – 1
- What is Marketing research? List its features (No Explanation). 2+8
Ans 1.
Marketing Research and Its Features
Marketing research is a systematic process of collecting, analyzing, and interpreting data related to the marketing of goods and services. It serves as a critical tool for decision-making by identifying market trends, consumer behavior, and other factors affecting the marketing environment. Marketing research helps businesses understand their target audience, evaluate the effectiveness of their strategies, and anticipate future market demands.
Key Features of Marketing
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- Define CRM. List its importance (No explanation). 2+8
Ans 2.
Definition of CRM
Customer Relationship Management (CRM) refers to a strategic approach that integrates technology, processes, and people to build and maintain long-term relationships with customers. It involves collecting, analyzing, and utilizing customer data to enhance customer satisfaction, loyalty, and overall business performance.
Importance of CRM
- What is rural Marketing? List the scope (No Explanation). 2+8
Ans 3.
Definition of Rural Marketing
Rural marketing refers to the planning and implementation of marketing strategies to address the needs of rural consumers. It involves the distribution, promotion, and sales of goods and services in rural areas, where the environment, infrastructure, and consumer behavior differ significantly from urban markets. Rural marketing not only includes marketing to rural consumers but also
Set – 2
4 What are the drawbacks of branding?
Ans 4.
Drawbacks of Branding
Branding is a critical aspect of marketing, helping businesses establish identity, recognition, and trust among consumers. However, it also has certain drawbacks that can pose challenges for companies. Below are the key disadvantages of branding explained in detail:
- High Costs of Branding
Building and
5 List the steps in positioning the product (No Explanation). 10
Ans 5.
Steps in Positioning the Product
Positioning a product is a critical marketing strategy that helps establish its unique place in the minds of the target audience. The process involves a series of well-defined steps to ensure the product stands out in a competitive market. Here are the key steps:
- Identify the
6 List the internal and external factors affecting pricing.
Ans 6.
Internal and External Factors Affecting Pricing
Pricing is a critical component of the marketing mix, as it directly influences a product’s market position and profitability. The determination of price is influenced by various factors that can be broadly categorized into internal factors and external factors. Understanding these factors helps businesses develop effective pricing strategies tailored to their objectives and market conditions.
Internal Factors Affecting Pricing
Internal factors are those
SESSION | JUL – AUG 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
SEMESTER | II |
COURSE CODE & NAME | DMBA204 MANAGEMENT INFORMATION SYSTEM |
Assignment Set – 1
- Discuss the history of Computing.
Ans 1.
The History of Computing
The history of computing is a fascinating journey that traces the evolution of tools and systems humans have developed to process, store, and communicate information. This journey spans millennia, starting from simple manual devices to the complex, interconnected systems of today.
Ancient Beginnings
The origins of computing can be traced back to ancient civilizations that created tools to aid in arithmetic calculations. The abacus, invented around 2400 BCE in Mesopotamia, is one of the earliest known
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- What is IT interaction model? Explain.
Ans 3.
IT Interaction Model: An Overview
The IT Interaction Model is a framework that illustrates the relationship and interaction between various components of Information Technology (IT) systems, human users, and organizational processes. It is particularly significant in understanding how technology integrates into the broader scope of business operations, enhancing efficiency, decision-making, and innovation.
Components of the
- How are management information systems different from transaction processing systems?
Ans 3.
Management Information Systems vs. Transaction Processing Systems
Management Information Systems (MIS) and Transaction Processing Systems (TPS) are integral components of an organization’s information technology framework, but they serve distinct purposes and operate at different levels of business functionality.
- Purpose and Functionality
A Transaction
Assignment Set – 2
- What are the different ways of making online payments? Explain.
Ans 4.
Different Ways of Making Online Payments
In today’s digital age, online payments have become an essential part of daily transactions. The rise of e-commerce, mobile applications, and digital wallets has revolutionized the way consumers and businesses handle monetary exchanges. Online payment methods offer convenience, speed, and security, making them an integral part of the modern financial ecosystem. Below are the major ways of making online payments, explained in detail.
- Credit and Debit
- What are the facilities an organisation could have from a ‘Customer Relationship Management System’?
Ans 5.
Facilities an Organization Could Have from a Customer Relationship Management (CRM) System
A Customer Relationship Management (CRM) system plays a pivotal role in the modern business environment by enabling organizations to manage interactions with customers effectively. It provides a structured approach to building stronger relationships, enhancing customer satisfaction, and ultimately driving business growth. The facilities offered by a CRM system can significantly improve organizational efficiency, decision-making, and customer engagement. Below are the key facilities an organization can benefit from:
- Centralized Customer Data
A CRM system acts as a centralized repository for all customer-related information, including contact details, purchase history, preferences, and communication logs. This comprehensive database ensures
- Why is vendor management important? What are the key issues to consider for managing vendors carefully?
Ans 6.
Importance of Vendor Management
Vendor management plays a crucial role in ensuring that businesses maintain seamless operations and achieve their strategic goals. It involves selecting, onboarding, monitoring, and maintaining relationships with third-party suppliers or vendors who provide essential goods and services. Effective vendor management ensures quality, cost efficiency, and timely delivery, which directly impacts a company’s performance and reputation.
Ensures Quality and
SESSION | JUL – AUG 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
SEMESTER | II |
COURSE CODE & NAME | DMBA205 OPERATIONS RESEARCH |
Assignment Set – 1
- What is Operations Research? Write in brief the advantages and limitations of Operations Research. 3+4+4
Ans 1.
Meaning of Operations Research
Operations Research (OR) is a scientific approach to problem-solving and decision-making that uses mathematical models, statistics, and algorithms to optimize outcomes. It focuses on analyzing complex situations to provide efficient and effective solutions to problems in business, engineering, and other fields. OR integrates various disciplines like mathematics, economics, and computer science to enhance productivity and reduce costs. It is often used in resource allocation, scheduling, logistics, and supply chain management to achieve organizational objectives
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- Solve the given linear programming problem:
Maximize Z = 3×1 + 2×2 + x3
Subject to: -3×1 + 2×2 + 2×3 = 8
-3×1 + 4×2 + x3 = 7
where x1, x2, x3 ≥ 0
Ans 2.
Problem is
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subject to | ||||||||||||||||||||||
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and x1,x2,x3≥0; |
- Find the Initial Basic Feasible Solution (IBFS) using VAM and Optimal solution using MODI method for the given transportation problem.
D1 | D2 | D3 | D4 | Supply | |
S1 | 21 | 16 | 25 | 13 | 11 |
S2 | 17 | 18 | 14 | 23 | 13 |
S3 | 32 | 27 | 18 | 41 | 19 |
Demand | 6 | 10 | 12 | 15 |
Ans 3.
To solve the transportation problem using Vogel’s Approximation Method (VAM) to find the Initial Basic Feasible Solution (IBFS) and then optimize it using the MODI method, follow these steps:
Step 1: Set up the Transportation Table
Source/ Destination | D1 | D2 | D3 | D4 | Supply |
S1 | 21 | 16 | 25 | 13 | 11 |
S2 | 17 | 18 | 14 | 23 | 13 |
S3 | 32 | 27 | 18 | 41 | 19 |
Demand | 6 | 10 | 12 | 15 |
Step 2: Solve
Assignment Set – 2
- A company has four zones open and four salesmen available for assignments. The zones are not equally rich in their sales potentials. It is estimated that a typical salesman operating in each zone would bring in the following annual sales:
Zone A | Rs. 126000 |
Zone B | Rs. 105000 |
Zone C | Rs. 84000 |
Zone D | Rs. 63000 |
The four salesmen are also considered to differ in ability. It is estimated that working under the same conditions their yearly sales would be proportionately as follows:
Salesman P:7; Salesman Q: 5; Salesman R:5; Salesman S:4
If the criterion is maximum expected total sales, it is expected to assign the best salesman to the richest zone and the next best to the second richest zone and so on. Solve the given assignment problem using Hungarian Method.
Ans 4.
To solve the assignment problem using the Hungarian Method, follow these steps:
Step 1: Formulate the Assignment Table
The annual sales for each salesman in each zone can be calculated by multiplying the zone’s sales potential with the salesman’s proportional ability:
Zone/Salesman | P (7) | Q (5) | R (5) | S (4) |
A (126000) | 882000 | 630000 | 630000 | 504000 |
B (105000) | 735000 | 525000 | 525000 | 420000 |
C (84000) | 588000 | 420000 | 420000 | 336000 |
D (63000) | 441000 | 315000 | 315000 | 252000 |
This table
5a. What is Queuing system? Briefly explain the important Operating characteristics of Queuing system.
- A self-service store employs one cashier at its counter. An average of 9 customers arrives every 5 minutes while the cashier can serve 10 customers in 5 minutes. Assuming Poisson distribution for arrival rate and exponential distribution for service rate, find
- Average number of customers in the system.
- Average number of customers in queue or average queue length.
iii. Average time a customer spends in the system.
- Average time a customer waits before being served.
Ans 5.
a. Queuing System and Its Operating Characteristics
A queuing system refers to a process where entities (customers, data packets, vehicles, etc.) arrive at a service facility, wait if necessary, and receive service. Queuing systems are widely used in areas like customer service counters, telecommunications, traffic management, and computer networks to analyze and optimize operations. A typical queuing system involves three main components: arrival process, service process, and queue discipline (order of service, such as FIFO –
- What is Simulation? Write in detail the steps used in simulation processes. 4+6
Ans 6.
Meaning of Simulation
Simulation is a technique used to model and analyze real-world systems and processes in a controlled virtual environment. It involves creating a digital representation of a system to study its behavior under various conditions without affecting the actual system. This method is widely used in
SESSION | JUL – AUG 2024 |
PROGRAM | MASTER OF BUSINESS ADMINISTRATION (MBA) |
SEMESTER | II |
COURSE CODE & NAME | DMBA206 PROJECT MANAGEMENT |
Assignment Set – 1
- Why is project management important? Also, discuss the importance of project identification.
Ans 1.
The Importance of Project Management
Project management is a critical component of achieving organizational success, particularly in today’s dynamic and competitive business environment. It serves as a structured approach to planning, executing, and managing resources to achieve specific goals within defined constraints such as time, budget, and scope.
One of the primary reasons project management is important is its ability to provide a clear framework for achieving objectives. It breaks down complex goals into manageable tasks and allocates resources efficiently, ensuring that each team member knows their responsibilities. This clarity enhances
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- Explain the life cycle of a project.
Ans 2.
Life Cycle of a Project
The life cycle of a project refers to the structured progression of activities and phases a project undergoes from its initiation to its closure. It provides a framework that ensures the project is well-planned, executed, monitored, and completed efficiently. The project life cycle typically includes four main phases: Initiation, Planning, Execution, and Closure. Each phase has specific goals and
- Define the term scheduling. What are the key steps included in risk management process?
Ans 3.
Scheduling and Risk Management in Project Management
Scheduling is a critical component of project management that involves planning and organizing tasks, resources, and timeframes to ensure project completion within the designated deadlines. It establishes a timeline for project activities, detailing when each task will begin, the duration it will take, and its interdependencies with other tasks. By providing a structured timeline, scheduling ensures that resources are effectively utilized, potential delays are identified, and project objectives are met in an organized manner.
Effective
Assignment Set – 2
- Define Quality. What are the key attributes of quality? How will you design an effective PMIS?
Ans 4.
Quality and Its Key Attributes
Defining Quality
Quality can be broadly defined as the degree to which a product, service, or process meets or exceeds customer expectations. It is not merely about achieving a standard but about consistently fulfilling or surpassing the anticipated requirements. Quality is multidimensional and context-dependent, covering attributes such as performance, reliability, durability, and customer satisfaction. In the realm of project management, quality is a critical component, ensuring that the project deliverables align with the defined scope, timeline, and budget while meeting stakeholder
- Describe the process of project performance evaluation. Also, briefly discuss the purpose of project execution and control.
Ans 5.
Project Performance Evaluation and Its Process
Project performance evaluation is a systematic approach to assessing whether a project is achieving its objectives within the constraints of time, cost, and quality. This evaluation helps identify areas of success, inefficiencies, and potential risks to ensure the project aligns with the organizational goals. The process begins with defining clear performance metrics and criteria based on the project scope and objectives. These metrics often include parameters such as schedule
- Briefly discuss the steps to close the project. Discuss the advantages of using PM software package.
Ans 6.
Steps to Close a Project
Closing a project is a critical phase in the project lifecycle, ensuring all activities are finalized and objectives are met. It involves formalizing the acceptance of project deliverables and the systematic conclusion of project