DITF401- E-COMMERCE

Description

SESSION	FEB-MARCH 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	4
COURSE CODE & NAME	DITF401 E-COMMERCE

 

 

Assignment Set – 1

 

 

Q1. Explain the concept of e-commerce.

Further explain the various domains of E-Commerce 5+5          

Ans 1.

Concept of E-Commerce

E-commerce, or electronic commerce, refers to the buying and selling of goods, services, or information over the internet. It involves a wide range of data, systems, and tools for online buyers and sellers, including mobile commerce, electronic fund transfer, supply chain management, internet marketing, and automated data collection systems. The rise of e-commerce has been driven by technological advancements, changing consumer behavior, and the convenience of conducting transactions from anywhere at any time. It has transformed traditional business models by

 

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Q2. Explain in detail the seven layers of the OSI Model 10          

Ans 2.

OSI Model

The OSI (Open Systems Interconnection) model is a conceptual framework developed by the International Organization for Standardization (ISO) to standardize network communication. It consists of seven distinct layers, each responsible for a specific aspect of data transmission between computing systems. The OSI model aids in understanding, designing, and troubleshooting complex network systems by segmenting them into manageable components.

Physical Layer

 

 

Q3. What are the major security threats in e-commerce? Discuss their potential impact on businesses.  5+5 

Ans 3.

E-Commerce Security Risks

E-commerce platforms operate in a digital environment, making them vulnerable to various cybersecurity threats. As businesses increasingly depend on online transactions, the protection of customer data, transaction integrity, and operational continuity becomes vital. Any security breach not only disrupts business but can also damage brand reputation, customer trust, and

 

Assignment Set – 2

 

 

Q4. Analyse different modes of electronic payments and their suitability for various e-commerce transactions.           

Ans 4.

Electronic Payment Systems

Electronic payment (e-payment) systems enable the transfer of funds through digital platforms without the need for physical cash or paper-based instruments. These systems play a vital role in e-commerce by providing convenient, secure, and quick transaction mechanisms. With the rise of online shopping, the variety of electronic payment options has increased, offering

 

Q5. Define e-marketing and discuss its scope in the digital era.    4+6     

Ans 5.

Defining E-Marketing in a Digital Context

E-marketing, also known as internet or digital marketing, refers to the use of digital platforms and technologies to promote products, services, or brands to target audiences. It includes strategies such as email marketing, search engine optimization (SEO), social media marketing, affiliate marketing, content marketing, and mobile advertising. Unlike traditional marketing, e-marketing enables two-way communication, data tracking, and personalized user engagement,

 

Q6. Explain the concept of M-commerce and its potential impact on the future of e-commerce.         10       

Ans 6.

M-Commerce and Its Emergence

M-commerce, or mobile commerce, refers to buying and selling goods and services through wireless handheld devices such as smartphones and tablets. It is a natural evolution of e-commerce, driven by the global proliferation of mobile internet and mobile applications. M-commerce encompasses a variety of activities including mobile banking, mobile payments, shopping through apps, ticket booking, and location-based services. The convenience, speed, and accessibility offered by mobile devices have made m-commerce an integral part of the digital econo