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Assignment Set – 1



  1. Explain the concept of e-commerce. Discuss the different features of e- commerce. List some of the ways in which a successful e-commerce strategy can help a business.

Ans 1.

Concept of E-Commerce

E-commerce, short for electronic commerce, refers to the buying and selling of goods or services using the internet, and the transfer of money and data to execute these transactions. It is one of the most important facets of the internet to have emerged and allows people and corporations to exchange goods and services without the barriers of time or distance. E-commerce operates

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  1. Explain media convergence. What is convergence of transmission and information access devices? Describe the role of media convergence in e-commerce.

Ans 2.

Media Convergence

Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. This phenomenon is driven by the technological advances that enable the integration of various forms of media into a single platform, where text, audio, and video can be accessed and interacted with from any device, anywhere. Media convergence



  1. e-commerce in India  is  noticing  a  substantial  growth,  displacing  the traditional methods of shopping.” Discuss? List and explain the challenges faced by Indian Organizations in e-transition.          

Ans 3.

Growth of E-Commerce in India

E-commerce in India has experienced exponential growth over the past decade, significantly changing the retail landscape. This surge is fueled by the increasing penetration of internet and mobile devices, rising disposable incomes, and a growing comfort with online transactions among the Indian populace. Traditional brick-and-mortar stores are increasingly finding themselves competing with or integrating into e-commerce platforms to cater to the new-age consumer who



Assignment Set – 2



  1. Through live case studies, name the different heads under which the e- banking facilities offered by the ICICI bank are categorized. How does the ICICI bank take care of its customers’ convenience while offering e- banking facilities?

Ans 4.

E-Banking Facilities Offered by ICICI Bank

ICICI Bank, one of India’s leading private sector banks, provides comprehensive e-banking facilities categorized under various heads to cater to different customer needs. These categories ensure that customers can easily navigate and utilize the services offered, enhancing user experience and efficiency.

Account Management: Customers can view and manage their account details, check balances, download


  1. Write the short note on following:
  • OSI Model
  • Benefit of internet in E-Commerce
  • Web Servers
  • Supply Chain Management Software.
  • Application Software           


Ans 5.

OSI Model

The OSI (Open Systems Interconnection) Model is a conceptual framework used to understand network interactions in seven layers. Each layer serves a specific function and communicates with the layers directly above and below it to complete tasks related to data transfer across a network. The seven layers are: Physical, Data Link, Network, Transport, Session, Presentation,



  1. Write the Characteristics of following business models
  • B2B
  • B2C
  • C2C
  • C2B   

Ans 6.

Characteristics of B2B (Business-to-Business)

B2B refers to the electronic business model where transactions and services are conducted between two businesses. This model is characterized by large order quantities, high transaction value, and lengthy sales cycles. Relationships in B2B environments are built on trust and mutual benefits, often necessitating customized solutions for individual businesses. B2B transactions typically require more planning and negotiation, and involve complex logistical arrangements and stricter regulatory compliance compared to other models. This model is often utilized in