DBB3124 & VISUAL MERCHANDISING BBA 5

Description

SESSION	FEBRUARY- MARCH,2025
PROGRAM	BACHELORS OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	SEM 5
COURSE CODE & NAME	DBB3124 VISUAL MERCHANDISING

 

 

 

Assignment Set – 1

 

 

Q1. Explain the concept of merchandising mix and the factors required for a desirable merchandising mix. 3+7     

Ans 1.

Merchandising Mix

The merchandising mix refers to the combination of products a retailer offers for sale to customers. It is a key component of retail strategy and includes all aspects such as product variety, pricing, quality, brand, and display. A well-planned merchandising mix helps in attracting customers, increasing sales, and establishing a strong brand identity. It ensures that the right products are presented to the right audience at the right time, both visually and

 

Its Half solved only

Buy Complete from our online store

 

https://smuassignment.in/online-store/

 

MUJ Fully solved assignment available for session Jan-Feb-March-April 2025.

 

Lowest price guarantee with quality.

Charges INR 198 only per assignment. For more information you can get via mail or Whats app also

Mail id is aapkieducation@gmail.com

 

Our website www.smuassignment.in

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

 

 

Q2. Discuss the different types of retail stores that are opened by retailers to reach the different customers. 10           

Ans 2.

Retail Store Types

Retailers open various types of stores to serve the needs of different customer segments based on factors like income, convenience, shopping preferences, and geographic location. Each store type is uniquely designed to cater to a specific set of consumer demands and enhance market reach. The success of a retail business often depends on choosing the right store format to suit both the

 

Q3. Discuss a few rules that are commonly used for managing customer traffic in a store.      10

Ans 3.

Traffic Management in Retail Stores

Managing customer traffic in a retail store is a key function of visual merchandising. It influences customer experience, product visibility, safety, and sales. Effective traffic flow helps guide shoppers through the store, keeps them engaged, and encourages impulse buying. A poorly managed layout, on the other hand, can lead to congestion, missed sales

 

 

Assignment Set – 2

 

Q4. What is a color wheel? Explain the uses of color wheel in visual merchandising? 2+8

Ans 4.

Understanding the Color Wheel

The color wheel is a visual representation of colors arranged in a circular format, showing the relationship between primary, secondary, and tertiary colors. It was developed by Sir Isaac Newton and remains a foundational tool in art, design, and retail visual merchandising. The basic color wheel consists of primary colors (red, blue, yellow), which combine to form secondary colors (green, orange, purple), and further blend into tertiary colors (like blue-green or red-orange

 

Q5. Describe graphics and signages used as a means of retail communication. 10        

Ans 5.

Graphics and Signage in Retail

Graphics and signage are essential elements of visual merchandising that serve as powerful communication tools in the retail environment. They guide, inform, educate, and influence customers during their in-store journey. Whether used to advertise offers, display product information, or direct traffic flow, effective signage contributes to the overall customer experience and supports sales objectives. Retailers use both static and digital formats to communicate their

 

Q6. Assess the role of product presentation in non-store retailing formats. 10

Ans 6.

Non-Store Retailing

Non-store retailing refers to selling products outside of traditional brick-and-mortar stores. This includes e-commerce, direct selling, television shopping, telemarketing, mobile commerce, and catalog-based retailing. In these formats, customers cannot physically touch or examine the product before purchasing, making product presentation a crucial factor in influencing buying behavior. Since visual appeal is the primary driver of customer attention online or