DBB2206 BBA RURAL MARKETING

Description

SESSION	JULY – AUGUST 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	4
COURSE CODE & NAME	DBB2206 RURAL MARKETING

 

 

Assignment Set – 1

 

 

Q1. Discuss some of the reforms undertaken by the Indian government in the rural areas.     10

Ans 1.

Rural development has always been a priority for the Indian government since a majority of the population lives in villages and depends on agriculture for livelihood. Over the years, several reforms and initiatives have been undertaken to improve the economic, social, and infrastructural conditions of rural India. These reforms aim to promote inclusive growth, generate employment, reduce poverty, and enhance access to essential services such as healthcare, education, and sanitation.

Agricultural and Economic Reforms

Agriculture is the backbone of

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Q2. Explain any five factors that contribute towards growth of the rural markets.      10

Ans 2.

Introduction

The rural market in India represents a vast and rapidly growing segment that offers tremendous opportunities for marketers and policymakers. With nearly 65% of India’s population residing in rural areas, the demand for consumer goods, financial services, and digital products has increased significantly. Several economic, social, and infrastructural factors have contributed to the expansion of rural markets and their integration into the national economy.

1. Rising Income and Employment

 

Q3. Describe the classification of rural markets.    10       

Ans 3.

Classification of Rural Markets

Rural markets in India are diverse, dynamic, and ever-evolving due to variations in geography, income levels, agricultural productivity, and consumer behavior. With nearly two-thirds of the Indian population residing in rural areas, these markets form the backbone of the national economy. The classification of rural markets can be done on multiple bases, including location, periodicity, product type, and functional nature.

Classification Based on Location

The most common way to

 

 

Assignment Set – 2

 

 

Q4. Explain the role of NABARD in contract farming? 10         

Ans 4.

Contract farming refers to a system of agricultural production in which farmers enter into agreements with companies, processors, or exporters for the supply of agricultural products under pre-agreed terms regarding quantity, quality, price, and delivery schedule. This system benefits both producers and buyers by reducing market uncertainty, ensuring fair pricing, and providing technical and financial support to farmers. In India, the National Bank for Agriculture and Rural Development (NABARD) plays a crucial role in promoting and facilitating contract farming

 

Q5. Illustrate contextual message in advertising. Explain is communication process in rural marketing 5+5 

Ans 5.

Contextual Message in Advertising

A contextual message in advertising refers to a communication strategy where the message is designed according to the social, cultural, and environmental context of the target audience. In rural marketing, contextual messaging plays a crucial role because rural consumers have unique lifestyles, languages, and value systems that differ significantly from urban populations. Effective rural advertising must therefore connect emotionally with rural audiences by using local idioms,

 

Q6. Explain the mechanism of rural marketing. 10          

Ans 6.

The mechanism of rural marketing refers to the structure, processes, and systems through which goods and services move between producers and rural consumers. It includes a combination of institutions, intermediaries, and communication channels that facilitate exchange in rural areas. Understanding this mechanism is vital because rural markets are vast, geographically scattered, and characterized by low income levels and infrastructural challenges.

Components of