DBB2205 BBA INTERNATIONAL MARKETING

Description

SESSION	SEPTEMBER 2024
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
COURSE CODE & NAME	DBB2205 INTERNATIONAL MARKETING

 

 

Assignment Set – 1

 

 

1. What is International Marketing? Differentiate it with Domestic Marketing. 4+6

Ans 1.

International Marketing: Definition and Explanation

International marketing refers to the practice of promoting and selling goods and services in multiple countries, beyond the borders of the domestic market. It involves the planning, pricing, distribution, and promotion of products on a global scale, taking into account the diversity of cultures, economic conditions, laws, and consumer behaviors in different regions. Unlike domestic marketing, which targets a single nation’s market, international marketing requires businesses to navigate a complex and dynamic global environment to

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2. Write a detailed  note  on  Political  &  Legal  Environment  and  its importance in International Marketing.                

Ans 2.

The political and legal environment plays a critical role in international marketing, shaping the opportunities and challenges that businesses face when operating in global markets. This environment encompasses the political stability, governmental policies, and legal frameworks of the countries where a business seeks to market its products or services. Understanding these factors is essential for the success of international marketing efforts, as they directly influence market entry strategies, operations, and long-

 

3. Discuss and compare Theory of “Absolute Advantage” with “Comparative Advantage”. 5+5

Ans 3.

The theories of “Absolute Advantage” and “Comparative Advantage” are foundational concepts in international economics that explain the rationale for trade between nations. Both theories illustrate how countries

Assignment Set – 2

 

 

4. With the help of suitable example, discuss the process of Global Product Planning. 10

Ans 4.

Global Product Planning: A Strategic Process

Global product planning involves developing and marketing products that meet the diverse needs of international markets while aligning with a company’s global objectives. The process ensures that products cater to cultural, economic, and regulatory differences in target markets, enabling businesses to succeed globally. Here is a concise overview of the steps involved:

Market Research and

 

 

 

5. What are the  advantages  and  disadvantages  of  exporting?  Discuss  in detail. 5+5        

Ans 5.

Advantages and Disadvantages of Exporting

Exporting is one of the most common modes of entering international markets. It involves selling goods or services produced in one country to customers in another. While it offers significant opportunities for business growth and profitability, exporting also comes with challenges. Below is a detailed discussion of its

 

 

6. As International Firm, how you will set prices of your Products? Explain with the help of suitable example.

Ans 6.

Setting prices for products in international markets is a complex process that involves careful consideration of various factors to ensure competitiveness, profitability, and market acceptance. Unlike domestic pricing, international pricing must address diverse challenges such as varying economic conditions, local competition, exchange rate fluctuations, and government regulations. An effective pricing strategy enables firms to penetrate new markets while maintaining their global brand identity.