DBB2215 E-COMMERCE

Description

SESSION	JUL – AUG 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	4TH
COURSE CODE & NAME	DBB2215 E-COMMERCE

 

 

Assignment Set 1

 

1. Explain the history and evolution of the Internet, highlighting key technological milestones and their impact on business, communication, and society.

Ans 1.

The internet was not a complete project; it gradually developed over decades from a small government research project to the foundation of today’s business and everyday life.

Early Origins

The origins of the internet go back to 1969 when ARPANET, a computer network set up by the United States Department of Defense, enabled a few university and research computers to communicate with one another. The pivotal moment was when ARPANET switched to a new communications protocol in 1983 that enabled the reliable communication of data between networks, no matter

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2. Explain the role of CGI in web development and its importance in E-Commerce platforms.

Ans 2.

The initial websites were able to display merely fixed pages that appeared equivalent to everyone. CGI is one of the oldest widely-used protocols to enable a web server to dynamically serve content to the visitor, depending on the requested content or user input.

Meaning of CGI

CGI is a specification for a web server to direct a visitor’s request to an outside program, have that program perform some action and then return the result to the visitor as a Web page. The programs, which were known

 

3. Discuss various types of Business model in details.

Ans 3.

Business Model indicates who a business sells to and what value flows between the players within a business transaction. The terms typically refer to the parties involved in the exchange in ecommerce.

Business to Business (B2B)

B2B is a business-to-business transaction, which is a commercial transaction between two businesses. For example, a manufacturer that sells raw materials to a factory, a software company that sells software to other businesses to use in manufacturing, or a wholesaler that sells products to

 

Assignment Set 2

 

4. Describe in detail third party payment processing.

Ans 4.

Very few online businesses create their own technical and/or financial system to accept payments from customers’ cards or banks; instead, they use a third-party payment processor to do this for them.

Meaning of Third Party Payment Processing

A third party payment processor is an external service provider that acts as an intermediary between the

 

5. a. Explain the challenges faced by the traditional marketing.
   b. State the difference between Traditional Marketing and E-Marketing

Ans 5.

Challenges Faced by Traditional Marketing

The old school marketing that relied on things such as TV, print, radio and billboards was good for decades, but has definite limitations in today’s world.

Reach and Measurement

Unlike digital ads, where clicks and conversions can be measured, it’s hard to determine the number of

 

6. Write in details about the concept of EDI.

Ans 6.

EDI, which stands for Electronic Data Interchange, is the exchange of standard business documents (such as purchase orders, invoices and shipping notices) between the computer systems of two trading partners without the need for either party to print, mail, fax or manually retype the information on the other’s end.

How EDI Works

Document such as