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Description
| SESSION | JUL – AUG 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | IV |
| COURSE CODE & NAME | DBB2214 SUPPLY CHAIN MANAGEMENT |
Assignment Set 1
- What is retailing? Explain the scope and Importance of Supply chain Management in retailing.
Ans 1.
Retailing consists of all the activities related to the sale of goods or services to the ultimate consumer for personal, non-business use. It is the final link in the distribution chain where the product first produced by the manufacturer finally comes in the hands of the ultimate consumer, either in a retail outlet or via internet.
Meaning of Retailing
Retailing is not only selling, it is all that a seller does to make the product available and attractive to the end user, including the selection of product to be sold, the price, the product display and the actual sale
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- Explain the meaning of supply chain strategies. Also explain Retail Product Management and the different stages of the retail product lifecycle.
Ans 2.
The total plan for a retailer that is used to determine the sourcing, transportation, and storage of products, based on a cost/response trade-off, is called a supply chain strategy. A company that sells staples, with relatively stable demand, will typically have a completely different supply chain compared to a company that sells fashion, with rapidly changing demand.
Supply Chain Strategies
A lean or efficient
- Explain the importance of retailer-supplier relationships. Describe the major supply chain issues in any two retail sectors and explain the role and responsibilities of a merchandiser.
Ans 3.
The type of relationship between a retailer and its suppliers is important in a retail supply chain, as a retailer will almost never construct what they sell and instead will rely on a chain of suppliers to get the business up and running.
Importance of Retailer-Supplier Relationships
By establishing a close relationship with suppliers, a retailer can enjoy more predictable delivery schedules, leverage pricing implications as a result of loyal order volume, and respond more rapidly to potential supply chain issues like late orders and quality control problems. If a supplier
Assignment Set 2
- What is merchandise mix? Discuss the concept of “Space Management”. Also explain the meaning and objectives of visual merchandising.
Ans 4.
In the retail planning process there are three decisions that are close together: what products to carry, how much space to allocate to each product, and how to allocate the space to make sure shoppers notice and purchase the products.
Merchandise Mix
This is the total product mix that a retailer selects, in terms of width and depth. Store breadth is determined by the number of different product lines a retail outlet stocks, for example, a store that sells groceries,
- Explain the concept of merchandise planning and discuss its major elements. Also explain category management and merchandise budgeting.
Ans 5.
Merchandise planning is a function that a retailer performs to determine a long time before the event occurs, what products, in what quantities and when, will be purchased, so that the right product can be available at the right time without too much money being invested in unsold stock.
Major Elements of Merchandise Planning
Firstly, sales forecasting, which involves predicting the amount of each product that is expected to be sold during a specific time frame, considering historical trends, seasonality, and market conditions. Next comes assortment planning because it is the process of determining which products
- What is merchandise sourcing? Also explain retail replenishment, Direct Store Delivery (DSD) and the role of IT in retail distribution and replenishment.
Ans 6.
There is more than one way to get the right product onto a retail shelf: they have to buy it from someone, they must keep it in stock when it’s selling, and sometimes it’s a different way of getting it onto the shelf.
Merchandise Sourcing
Identifying, assessing and choosing which suppliers or manufacturers a retailer will purchase products from. This includes cost, quality, reliability of the suppliers, and even lead time, and whether it makes more sense for them to source locally for a faster turnaround and quality control, or