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SESSION April 2024
PROGRAM BACHELOR of business administration (BBA)
course CODE & NAME DBB2201-Business Strategy


Assignment Set – 1st



  1. (a) Discuss the nature and significance of strategic management.

Ans: Nature of Strategic Management

Strategic management is a comprehensive and ongoing process aimed at formulating, implementing, and evaluating cross-functional decisions that enable an organization to achieve its objectives.

It involves: 

Long-Term Orientation: Strategic management focuses on long-term goals and plans, looking beyond immediate operational concerns to consider the future direction and health of the organization.

Dynamic Process: It is an Its Half solved only

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  1. Define business policy and elaborate on its components. How does business policy differ from operational decisions within an organization? Support your answer with relevant examples.

Ans: “Business Policy is the study of functions and responsibilities of general management and the problems which affect the character and success of the total enterprise” – Learned Andrews Christensen and Gath.

Components of Business Policy Mission and Vision Statements 

Mission Statement: Defines the organization’s purpose, core values, and primary objectives. It explains why the company exists and what it aims to achieve.

Vision Statement:


  1. Discuss Michael Porter’s analysis.

Ans: Michael Porter’s analysis, particularly his Five Forces Framework and his concepts of competitive strategy, has significantly influenced strategic management and competitive analysis.

Here’s an in-


Assignment Set – 2nd


  1. Differentiate between horizontal and vertical growth strategy. How do they differ from concentric diversification?

Ans: Horizontal and vertical growth strategies, along with concentric diversification, are all approaches businesses use to expand their operations and increase market share.

Here’s a breakdown of each strategy and their differences: 

Horizontal Growth Strategy



  1. What do you mean by strategy implementation? What are the important issues involved in it.

Ans: Strategy implementation refers to the process of executing a strategic plan to achieve organizational goals and objectives. It involves translating strategic decisions and plans into actions and results. Effective strategy implementation requires a coordinated effort across the organization, aligning resources, capabilities, and activities to ensure the successful execution of the strategic plan.

The issues which prevent the successful implementation of strategy can be classified broadly into the following


  1. Explain the concept of strategic leadership and its pivotal role in the success of modern organizations. Discuss how strategic leadership goes beyond traditional leadership by integrating a forward-thinking, long-term perspective.

Ans: Strategic leadership is a critical concept that plays a pivotal role in the success of modern organizations. It encompasses the ability to influence others, create a vision for the future, and steer the organization towards long-term goals.

Unlike traditional leadership, which often focuses on managing day-to-day operations and maintaining the status quo, strategic leadership is about setting a direction for the future and ensuring the organization adapts to changing environments. 

Key Elements of Strategic Leadership Vision and Mission Creation: 

Vision: Strategic leaders craft a compelling vision that outlines where the organization aims to be in the future. This vision