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Description
| SESSION | JUL – AUG 2026 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | IV |
| COURSE CODE & NAME | DBB2213 BUSINESS RESEARCH METHODS |
Assignment Set 1
- What do you understand by research? Explain its meaning and further discuss various types of research designs.
Ans 1.
Meaning of Research
Research is a systematic enquiry that is conducted to understand a problem, answer a question or to create knowledge. It encompasses establishing the problem to be studied, gathering an appropriate set of evidence, analysing the evidence in detail, and reporting the results of the analysis. Business research can investigate customer attrition, customer satisfaction with a service, or employee reaction to a policy.
Effective research has
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- Discuss various types of data. Further discuss the types of Primary data collection.
Ans 2.
Types of Data
Data are the observations and information that are used in research. Primary data are those gathered for the particular study, and secondary data have already been collected, e.g. census tables, company records, published reports etc. Qualitative data describe meaning or kinds of data, while Quantitative data are numbers. Data can also be sampled across a cross section or across multiple periods.
These classifications
- Describe the relevance of the questionnaire and further discuss and explain various types of questions in it with their importance.
Ans 3.
Relevance of a Questionnaire
Questionnaire is a structured set of questions asked for the purpose of collecting information from respondents. Converts research problems into answers that can be understood by people. It can be a measure of satisfaction, buying habits, awareness or experiences with services in business studies.
The key to its use is consistency. By using similar questions, it will be easier to organise and analyse the responses. Designed questionnaire can be sent to a large number of people at a reasonable price
Assignment Set 2
- Explain the concept of Editing. Discuss various types of editing.
Ans 4.
Meaning of Editing
Editing is the systematic review of the research data gathered prior to coding, analysis or reporting. It is used to detect omissions and unclear entries, inconsistent answers, and recording errors. It makes it easier to use and preserves the meaning of what the participants actually gave.
For instance, a questionnaire might show a respondent who has never used a product and then a record of a
- Write a detailed note on Testing of Hypothesis. Discuss the various Steps in testing a hypothesis.
Ans 5.
Meaning of Hypothesis Testing
Hypothesis testing is a method for evaluating a claim based on sample evidence. A hypothesis is a concise statement that is subject to data analysis. A business might be interested in comparing the average delivery time before and after implementing a new delivery process or in comparing customer satisfaction between two different service processes.
The null hypothesis (H0) is the position to be refuted, typically that there is no difference or no effect. The
- Write a detailed note on the Research Report while mentioning the various components of the research report.
Ans 6.
Meaning and Purpose of a Research Report
A research report is an organized presentation of the purpose, methods, evidence and conclusions of a study. It enables readers to know what was investigated, how the evidence was gained, and what decisions the evidence can provide. An effective report should be understandable to one who did not participate in the study.
Depending on the audience its form is changed. An academic report will include a lot of literature and methodology, but a management report might start with findings and recommendations.