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Description
| SESSION | SEPTEMBER 2024 |
| PROGRAM | BACHELORS OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | 4 |
| COURSE CODE & NAME | DBB2206 RURAL MARKETING |
Assignment Set – 1
- Explain the factors contributing to the growth of rural markets.
Ans 1.
Factors Contributing to the Growth of Rural Markets
Rural markets have witnessed significant growth in recent years, driven by a combination of demographic, economic, and technological factors. These markets are no longer confined to traditional patterns of buying and selling but have transformed into vibrant centers of economic activity. Below are the key factors contributing to the growth of rural markets:
Increasing Rural
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- Differentiate between rural and urban markets. Explain the concept of E – rural market.
Ans 2.
Differences Between Rural and Urban Markets
Rural and urban markets differ significantly due to the distinct socio-economic, cultural, and infrastructural characteristics of their respective populations. These differences influence consumer behavior, purchasing power, and marketing strategies.
Key Differences Between Rural and
- Describe any two present day models of consumer behavior.
Ans 3.
The Howard-Sheth Model of Consumer Behavior
The Howard-Sheth Model is a widely recognized framework that seeks to explain the decision-making process of consumers, especially in the context of complex buying behavior. It is particularly relevant for high-involvement purchases where consumers invest significant time and effort. This model identifies three main components: inputs, processes, and outputs.
The input variables include
Assignment Set – 2
- Explain the factors to be considered while designing rural distribution strategies. Explain any three rural India’s distribution channel.
Ans 4.
Factors to Be Considered While Designing Rural Distribution Strategies
Designing effective rural distribution strategies requires a deep understanding of the unique challenges and characteristics of rural markets. The following factors must be considered:
Geographic Spread and
- Explain the term scientific marketing. Describe a few characteristics of scientific marketing.
Ans 5.
Scientific Marketing
Scientific marketing refers to a systematic, data-driven approach to understanding and influencing consumer behavior. Unlike traditional marketing, which often relies on intuition or experience, scientific marketing uses empirical data, research, and analytical tools to develop strategies that
- Explain the concept of E rural marketing. Describe a few pitfalls and difficulties associated with e-rural marketing.
Ans 6.
Concept of E-Rural Marketing
E-rural marketing refers to the application of digital technologies and e-commerce platforms to connect rural consumers and producers with larger markets. It involves leveraging the internet, mobile networks, and digital tools to distribute products, provide services, and facilitate transactions in rural areas. E-rural marketing bridges the gap between rural and urban markets by overcoming traditional logistical and communication barriers, enabling rural consumers to access a broader range