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PROGRAM BACHELOR of business administration (BBA)



Assignment Set – 1st


  1. Explain the main components of rural markets? Classify the rural markets?

Ans: Rural marketing involves activities performed by the marketers to motivate the people living in rural areas to create demand for goods and services and facilitate the availability of these products in the rural places. The aims behind developing rural markets are to improve the standard of living of the people living in rural areas and achieve the business objectives and profits. There are certain components that must be present for the existence of any market, urban or rural.

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  1. Differentiate between rural and urban markets? Explain the concept of E– rural market.

Ans: Difference between Rural and Urban Markets: 

Location:  Rural Markets: Located in non-urban or countryside areas, often characterized by agriculture and less population density.

Urban Markets: Situated in cities and towns with higher population density and diverse economic activities.

Population Density: 

Rural Markets: Lower


  1. Discuss the factors affecting rural consumer behaviour?

Ans: Consumer behaviour, particularly in rural India, is influenced by a broad variety of factors, the origins of which may be traced back to the diverse structures of rural settings. This has a tremendous influence on the shopping habits of people living in rural areas of India. The cultural, the social, the personal, and the psychological aspects of these factors may be distinguished from one


Assignment Set – 2nd



  1. Explain the different distribution models for the rural markets?

Ans: Companies that sell a wide range of products often use a number of distribution mechanisms. These models are chosen based on how well the firms can reach and service certain markets. As a result, Ghari detergent depends on a smaller network of channel members in rural distribution than HUL does.

  1. Distribution Model 1

This method emphasises rural distribution by distinguishing it from urban distribution. Rural distributors (RDs) cover specific geographic regions. To reach rural communities, the firm engages a sub-distributor (SD) under the RD.


  1. Discuss the role of marketing agencies in agricultural products?

Ans: In business, a marketing agency is a company that works to help other businesses find customers via various advertising channels. These experts in public relations, sometimes known as ad agencies or marketing companies, may focus on just one kind of promotion or use a combination of tactics. a. Government agencies for agriculture marketing

  1. Food corporation of India

The Food Corporation Act of 1964 was


  1. Explain the concept of E-Rural Marketing? Discuss the impact of digitization in rural India?

Ans: E-Rural Marketing:  E-Rural Marketing refers to the use of electronic and digital platforms to conduct marketing activities in rural areas. It involves leveraging information and communication technologies (ICTs) to connect with rural consumers, promote products and services, and facilitate transactions. E-Rural Marketing aims to bridge the digital divide, enhance market access, and empower rural communities through the adoption of digital tools and online platfor