DIBM302 INTERNATIONAL MARKETING

Description

SESSION	JULY-AUG 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	3
COURSE CODE & NAME	DIBM302  INTERNATIONAL MARKETING

 

 

Assignment Set – 1

 

 

1. Explain the significance of political and economic environment in international marketing. 5+5

Ans 1.

The international marketing environment is shaped by various external factors, of which the political and economic systems play the most crucial roles. A company operating globally must evaluate how government policies, political stability, and economic structures influence marketing decisions. Both these environments directly impact market entry strategies, pricing, distribution, and long-term business sustainability.

Significance of the Political Environment

The political environment encompasses government regulations, legal frameworks, and the degree of political stability

 

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2. Mention the steps of screening potential international markets. 10

Ans 2.

Selecting the right international market is one of the most strategic decisions for any company planning global expansion. The process of market screening helps firms identify, evaluate, and prioritize potential foreign markets based on economic, political, and cultural factors. Effective screening minimizes risks and ensures that resources are directed toward markets with the highest growth potential.

Step 1: Preliminary Screening (Macroeconomic Evaluation)

The first step involves a broad evaluation of global regions to eliminate markets that are unsuitable due to

 

 

3. Explain the various international pricing strategies in detail. 10

Ans 3.

International Pricing Strategies

Pricing is a critical component of international marketing as it directly affects revenue, competitiveness, and brand positioning in foreign markets. Determining an effective pricing strategy requires balancing global consistency with local adaptability. International pricing decisions are influenced by factors such as production costs, market demand, exchange rates, and government regulations.

1. Cost-Based Pricing

In this approach

 

Assignment Set – 2

 

 

4. What is a direct channel and who are importers’ buying agents? 5+5

Ans 4.

Direct Channel and Importers’ Buying Agents

In international marketing, the distribution channel plays a crucial role in connecting manufacturers with foreign consumers. The choice of channel affects cost efficiency, control, and customer reach. Two important concepts in this context are the direct channel, which establishes a direct link

 

5. Explain the steps involved in processing an export order. 10

Ans 5.

Exporting is a structured process that involves multiple stages — from receiving an order to delivering goods and receiving payment. Each step requires compliance with international regulations, documentation accuracy, and coordination across various stakeholders such as shipping companies, banks, and customs authorities. A systematic export process minimizes risk and ensures

 

6. State the purpose of the formation of OECD and state its objectives. 10       

Ans 6.

The Organisation for Economic Co-operation and Development (OECD) is an intergovernmental organization founded in 1961 to promote economic growth, stability, and international trade among member nations. Headquartered in Paris, the OECD brings together developed and emerging economies to collaborate on policies that improve living standards and global prosperity. It serves as a platform for governments to share experiences, compare data, and coordinate