DMJ6208 JOURNALISM AND MASS COMMUNICATION

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SESSION JAN 2026
PROGRAM MASTER OF ARTS – JOURNALISM & MASS COMMUNICATION (MA-JMC)
SEMESTER II
COURSE CODE & NAME DMJ6208 DEVELOPMENT COMMUNICATION
   
   

 

 

Set – I

 

Q.1. Critically analyze the role played by MNCs and foreign aid in the development process of a country like India.

Ans 1.

Role of MNCs in India’s Development

Multinational corporations (MNCs) and foreign aid are two of the most debated instruments in development discourse. With respect to India they have both been involved in roles that are both crucial and debated that have contributed to the growth of economics in some areas, while creating inequalities, dependency as well as structural dislocations in other.

MNCs have entered India significantly following the economic liberalization in 1991. Their contributions to development include technology transfer, employment generation along with managerial experience and integration into

 

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Q.2. “Development makes conditions that lead to the realisation of the highest potentials of human personality.” Discuss in the context of the idea of “Development as Freedom” of Amartya Sen.

Ans 2.

Development as Freedom: Amartya Sen’s Framework

Amartya’s view of development as freedom represents a foundational reconsideration of the meaning of development and how it is measured. The work was published in 1999. of 1999 Sen argues that development should not be seen solely in terms of an increase in the GDP per person or industrial output, but rather as an increase in the liberties that individuals enjoy.

For Sen the freedoms of individuals aren’t simply a tool for development but their primary purpose. It is when people acquire the ability to live lives they have reason to consider valuable. This includes access to education, healthcare as well as political involvement, freedom from discrimination, economic opportunities and social security. If any one of these rights are not present or

 

Q.3. How is the “Diffusion of Innovation” theory relevant in today’s age? Describe its applicability in the context of the adoption of Artificial Intelligence.

Ans 3.

Diffusion of Innovations Theory

Everett Rogers introduced the Diffusion of Innovations theory in 1962 to explain how new ideas, technologies and methods spread throughout societies over time. The theory defines five adoption categories: Innovators (the initial 2.5 percent of people who adopt), Early Adopters (the next 13.5 percent) and Early Majority (34 percent) late majority (34 percent) as well as Laggards (the last 16.4 percent). The adoption process follows an S-curve. spreading slowly at first, speeding up through the majority and then plateauing as technology becomes widely adopted or gets replaced

 

 

Set – II

 

Q.4. Describe the significance of e-governance in enhancing accessibility and bringing inclusiveness in Indian governance practices.

Ans 4.

E-Governance: Concept and Significance

E-governance refers to the use of communication and information technologies including the internet, and digital platforms, to deliver government services, enhance public administration, improve the transparency of government, and increase citizen participation in governance processes. In India, the evolution of eGovernance from an trial to a national initiative is an enormous improvement in the relationship

 

Q.5. Explain the objectives and outcomes of the Kheda Communication Project. How did it contribute to rural development in India?

Ans 5.

The Kheda Communication Project: Background

The Kheda Communication Project, also called Kheda Television Project, also known as Kheda Television Project, was an innovative development-related initiative which was established in 1975 in the Kheda district in Gujarat, India. The project was developed under the aegis of the Space Applications Centre as part of the bigger Satellite Instructional Television Experiment. The program utilized satellite television to

 

 

Q.6. Analyse the suitability of the extension approach in rural development.

Ans 6.

The Extension Approach: Origins and Model

The approach of extension to rural development is among the oldest and most widely employed models for developing communication. It was developed in the agricultural extension service within the United States in the late nineteenth century and transferred to countries in the developing world through international development assistance, the extension model is constructed on the assumption that trained agricultural or