DMJ7104 COMMUNICATION RESEARCH

Description

SESSION	MARCH 2024
PROGRAM	MAJMC
SEMESTER	III
COURSE CODE & NAME	DMJ7104 – COMMUNICATION RESEARCH

 

 

 

SET – 1

 

1. “The questionnaire design is an art, and it is useless to follow a rigid set of guidelines. Rather the process should be left entirely to the creativity of the researcher”. Examine the relevance of this statement and give some guidelines on how a good questionnaire is constructed.

Ans 1.

The statement, “The questionnaire design is an art, and it is useless to follow a rigid set of guidelines. Rather, the process should be left entirely to the creativity of the researcher,” emphasizes the importance of creativity in the design of questionnaires. While creativity plays a crucial role, dismissing structured guidelines can compromise the effectiveness and reliability of the research. This essay examines the balance between creativity and methodological rigor in

 

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2. What do you mean by primary research and applied research? Justify it with examples.

Ans 2.

Research is a fundamental tool for advancing knowledge and solving complex issues across various fields. Primary research and applied research are two pivotal categories of research, each with distinct purposes, methodologies, and outcomes. Understanding these types of research is crucial for researchers to choose the appropriate approach based on their objectives and the nature of the

 

 

3. Describe the sampling procedures and techniques commonly used in research. Write about the differences between probability and non-probability sampling methods.

Ans 3.

Sampling Procedures and Techniques Commonly Used in Research

Sampling is a fundamental aspect of research methodology that involves selecting a subset of individuals, objects, or events from a larger population to make statistical inferences about that population. Effective sampling techniques are crucial for ensuring that the sample is representative of the population,

 

 

SET – 2

 

1. Define the research methodology and discuss its significance in the research process. Why is it essential for researchers to understand different research designs?

Ans 1.

Introduction to Research Methodology

Research methodology refers to the systematic, theoretical analysis of the methods applied to a field of study. It comprises the theoretical analysis of the body of methods and principles associated with a branch of knowledge to ensure that the research is scientifically valid and reliable. Essentially, it involves the

 

           

2. Outline the steps involved in conducting quantitative content analysis. How can researchers ensure the reliability and validity of their content analysis?

Ans 2.

Steps Involved in Conducting Quantitative Content Analysis (250 words)

Quantitative content analysis is a research method used to systematically analyze the content of communication in a numerical fashion. This method is widely used in social sciences to quantify the presence,

 

 

3. Explain the characteristics of qualitative research methodology and its differences from quantitative research. Why might researchers choose qualitative methods over quantitative methods?

Ans 3.

Characteristics of Qualitative Research Methodology (250 words)

Qualitative research methodology is primarily exploratory and is used to gain an in-depth understanding of underlying reasons, opinions, and motivations. It provides insights into the problem or helps to develop ideas or hypotheses for potential quantitative research. Here are some key characteristi