PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER III
COURSE CODE & DBB2103 – RESEARCH METHODOLOGY
Assignment Set – 1
1. What are the different types of research techniques that can be conducted by a researcher? Discuss with the help of a suitable example.
Ans: Though every research conducted is unique, it is possible to categorize the research approach that you may decide to take. Figure summarizes the types of research.
Sometimes, research may be done for a purely academic reason of a need to know. For example, studies on employee dissatisfaction and attrition led to the study of impact of fixed working hours on family life and responsibilities.
Exploratory research
As the name suggests, exploratory research is used to gain a deeper understanding of the issue or problem that is troubling the decision maker. The idea is to provide direction to subsequent and more structured and rigorous research. The following are some Its Half solved only
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2. What are the steps involved in writing the research proposal? Discuss with the help of suitable example. Explain different kinds of research proposals that can be formulated.
Ans: A research proposal is a formal document that presents the research objectives, design of achieving these objectives and the expected outcomes/deliverables of the study. This step is essential both for academic and corporate research, as it clearly establishes the research process to be followed to address the research questions.
Contents of a research proposal
There is a broad framework that most proposals
3. How would you define research designs? What are the three principles to be taken care of when selecting a research design? Discuss Exploratory and Descriptive design with example.
Ans: Research design as ‘the specification of methods and procedures for acquiring the information needed. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which sources by what procedures. If it is a good design, it will ensure that the information obtained is relevant to the research questions and that it was collected by objective and economical procedures.’
Thus, the formulated design must ensure three basic principles:
Assignment Set – 2
4. Distinguish between secondary and primary methods of data collection. How can secondary data be classified? Elaborate on each type with the help of suitable examples.
Ans:
| Primary Data | Secondary Data |
| Definition | |
| Primary data are those that are collected for the first time. | Secondary data refer to those data that have already been collected by some other person. |
| Originality | |
| These are original because these are collected by the investigator for the first time. | These are not original because someone else has collected these for his own purpose. |
| Nature of Data | |
| These are in the form of raw materials. | These are in the finished form. |
5. What are the steps involved in the questionnaire design? Explain in detail the questionnaire design process.
Ans: Even though the questionnaire method is most used by researchers, designing a well-structured instrument needs considerable skill. Presented below is a standardized process that a researcher can follow.
Questionnaire Design Process
A questionnaire is a list of questions or items used to gather data from
6. What are the guidelines for effective report writing? Illustrate with the help suitable examples.
Ans: Listed below are some features of a good research study that should be kept in mind while documenting and preparing the report.
Clear report mandate: While writing the research problem statement and study background, the writer needs to be absolutely clear in terms of why and how the problem was formulated.
Clearly designed methodology: Any research study has its unique orientation and scope and thus has a specific and customized research design
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
DBB2105 – ADVERTISING AND SALES
Assignment Set – 1
1. Discuss the concept of Advertising along with its five basic components. Throw some light on the history of the Advertising.
Ans: Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common. Advertising messages are usually paid for by sponsors and viewed via Its Half solved only
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2. Write a detailed note on Hierarchy-of-Effects Model of advertising in detail.
Ans: Hierarchy-of-Effects Model
Among advertising theories, the hierarchy-of-effects model is predominant. It helps clarify the objectives of an advertising campaign as well as the objective of a particular advertisement. It also aids the marketing
3. Discuss the Print Advertising. Also, to explain the Characteristics of the Press, include suitable examples to support your answer.
Ans: Print advertising includes printed advertisement in newspaper, magazines, brochures and on other printed surfaces, such as posters and outdoor boards. Readers find that reading publication is more flexible than watching or listening to broadcast because they can stop and re-read, read sections out of
Assignment Set – 2
4. Explain Sales Management Strategies in detail, include the suitable examples to support your answer.
Ans: A sales strategy consists of a plan that positions a company’s brand or product to gain a competitive advantage. Successful strategies help the sales force to focus on target market customers and communicate with them in relevant, meaningful ways. Sales representatives need to know how their products or services can fill customer needs and expectations. A successful sales strategy conveys this so that
5. Discuss the concept of Personal Selling. Detail the objectives of Personal Selling.
Ans: Personal selling can be defined as an oral communication with the potential buyers of a product with the intention of making a sale. It may focus initially on developing a relationship with a prospect, but ultimately ends with an attempt to
6. Write a detailed note on types of Sales Organization Structures, include suitable examples to support your answer.
Ans: If sound practices are followed in setting up the sales department, the resulting structure takes on features of one or more of four basic types: line, line & staff, functional and committee. The grouping of activities into positions and the charting of relationships of positions causes the organization to take on
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
DBB2104 – FINANCIAL MANAGEMENT
1. Explain the functions of a financial manager in any organization.
Ans: A finance manager is a person who is responsible for carrying out the functions of a finance department. Let us discuss the main functions of finance Its Half solved only
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2. Calculate the present value of the following cash flows assuming a discount rate of 10% per annum.
| Year Cash flows | [₹] |
| 1 | 10000 |
| 2 | 20000 |
| 3 | 30000 |
| 4 | 40000 |
| 5 | 50000 |
Answer:
Here we will use the following formula:
PV = FV / (1 + r%)n
where, FV = Future value, PV = Present value, r = rate of interest = 10%, n= time period
For calculating the present value the given cash flows, we will calculate the present values of all the years and add them
3. Explain the significance of the concept of cost of capital. Discuss different component of cost of capital with example.
Ans: 1. Investment Decisions: When a firm has to evaluate an investment opportunity it uses the cost of capital for discount the cash flows expected from the project over its life time. Even if it uses IRR (Internal rate of return) criteria for the project selection, the IRR is compared with the overall cost of capital to take the decision. If IRR is greater than the cost of capital, then project should be accepted
Assignment Set – 2
4. What do you understand by sources of finance? Discuss the short term and long-term sources of finance for the firm.
Ans: A source or sources of finance, refer to where a business gets money from to fund their business activities. A business can
5. The details regarding three companies are given below:
| X Ltd | Y Ltd | Z Ltd. |
| r = 12% | r = 8% | r = 10% |
| Ke = 10 % | Ke = 10 % | Ke = 10 % |
| E = Rs. 100 | E = Rs. 100 | E = Rs. 100 |
Compute the value of an equity share of each of these companies applying Walter’s formula when the dividend pay-out ratio is (a) 0%, (b) 20%, (c) 40%, d) 60%
Answer:
According to Waltor’s Model
where. Dividend per share
Rate of return
Captalization rato
6. What is Working capital management? Discuss various factors that affect working capital requirement?
Ans: WC typically means the firm’s holding of current or short-term assets such as cash, receivables, inventory and marketable securities. These items are also referred to as circulating capital. Corporate
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
DBB2102 – QUANTITATIVE TECHNIQUES FOR MANAGEMENT
Assignment Set – 1
1. Discuss the various uses of statistics in different functions of any Business.
Ans: The term statistics is used to mean either statistical data or statistical method. Statistical data refers to the quantitative aspects of things, and is a numerical description. Thus, the distribution of family Its Half solved only
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2. Write advantages and disadvantages of Mean, Median and Mode.
Ans: Merits and Demerits of median
a) Merits
The merits of median are as follows:
1) It is easily calculated and exactly located.
2) It can be
3. Calculate the Standard deviation for the following data: 18, 15, 16, 17, 16, 25 and 19. The answer should be correct up to 2 decimal places.
Ans:
Mean=(18+15+16+17+16+25+19)/7=18
Standard
Assignment Set – 2
4. Discuss the uses of Correlation.
Ans: Uses of Correlation:-
- The coefficient of correlation is a measure of the degree of association between two variables. For comparing two series of observations, it is sometimes necessary to determine whether they are associated or
5. Summarize various components of a Time Series.
Ans: We now know that time series refer to a group statistical information accumulated at regular intervals. There are four kinds of change or variation involved in time series analysis:
- Secular
6. Explain any four methods of Sampling of your choice.
Ans: Simple random sampling
Simple random sampling (or random sampling) is the most important among the various probability sampling methods, as all statistical generalizations are based on this method. It holds so enviable a place in
BACHELOR OF BUSINESS ADMINISTRATION (BBA)
DBB2101 –LEGAL AND REGULATORY FRAMEWORK
Assignment Set – 1
1. What is a contract? Explain in detail the essentials of a valid contract.
Ans: According to the ICA, “an agreement enforceable by law is a contract.” A contract, thus, is an agreement between two parties to do something or abstain from doing something for each other subject to certain terms and conditions. The conditions laid down in the contract are binding and enforceable Its Half solved only
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2. Who is an unpaid seller? Enumerate in detail the rights available to an unpaid seller.
Ans: The Sale of Goods Act, 1930 (hereinafter referred to as the “Act”) defines an unpaid seller as a seller that has not been paid the full price of the goods that have been sold or that has received a bill of exchange or other negotiable instrument as conditional payment, and the condition on which it was
3. What is meant by crossing of cheque? Explain the types of crossing.
Ans: A cross cheque is one on which two parallel transverse lines with or without the words ‘&Co.’ are drawn. The payment of such a cheque can be obtained only through a banker. Thus, crossing is a direction
Assignment Set – 2
4. What is meant by Anti- competitive agreements? Explain its kinds.
Ans: The Act was further amended in 2009 and the provisions relating to anti- competitive agreements and abuse of dominant position were notified on May 20, 2009. On 28th August, 2009, The Ministry of Corporate Affairs, Government of India issued a notification whereby by the MRTP Act stood repealed and was fully replaced by the Competition Act, 2002 with effect from September 1, 2009
5. Write short notes on the following:
a) Payment of wages Act, 1936
Ans: The Payment of Wages Act 1936 was passed to regulate the payment of wages to certain classes of people employed in industry and also to ensure that the workers receive wages at regular intervals. It is applicable to those workers whose wage does not exceed Rs. 6,500 per
6. Define consumer. Explain the consumer redressal agencies in detail.
Ans: 1. Consumer – “Consumer” means any person who,
- buys any goods for a consideration which has been paid or promised or partly paid and partly promised, or under any system of deferred payment and includes any user of such goods other than the person