DMJ6205 PUBLIC RELATIONS

Description

SESSION	APRIL 2026
PROGRAM	MASTER OF ARTS – JOURNALISM & MASS COMMUNICATION (MA-JMC)
SEMESTER	II
COURSE CODE & NAME	DMJ6205 PUBLIC RELATIONS

 

 

 

Set – 1

 

Q.1. Define public relations and explain its key roles and functions within an organization. Illustrate your answer with relevant examples.

Ans 1.

Definition of Public Relations

Public relations (PR) is the strategic management of communication between an organization and its various publics, for the purpose of building, maintaining, and protecting the reputation of an organization. It is described by Public Relations Society of America defines it as a communications process that creates mutually beneficial relationships between organizations and their publics. PR differs from advertising in that it seeks to earn credibility through the media’s coverage, stakeholder involvement as well as

 

Its Half solved only

Buy Complete from our online store

 

https://smuassignment.in/online-store/

 

MUJ Fully solved assignment available for session Jan-Feb 2026.

 

Lowest price guarantee with quality.

Charges INR 198 only per assignment. For more information you can get via mail or Whats app also

Mail id is aapkieducation@gmail.com

 

Our website www.smuassignment.in

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

 

 

 

Q.2. Discuss how organizational theory and conflict theory inform the practice of Public Relations (PR).

Ans 2.

Organizational Theory and PR Practice

Organizational theory and conflict theory provide important conceptual frameworks that inform and shape the work of public relations and help PR professionals comprehend the dynamics of the organizations and social environments in the contexts in which they work.

Organizational theory examines how organizations are structured and function and how they are connected to their

 

 

 

Q.3. Write a short note on the following: a) Propaganda – Manufacturing Consent  b) Theories of Persuasion and Social Influence

Ans 3.

1. a) Propaganda and Manufacturing Consent

Propaganda is the systematic, planned effort to alter public opinion by selectively presenting information in order to promote the goals of one particular organization, ideology, or institution. Contrary to public information that is objective propagandists use emotions, repeated appeals, selective omission of contrary information,

 

 

 

Set – 2

 

Q.4. Briefly explain the purpose of a press release in public relations. Mention tools used in creating effective releases, including formats, distribution channels, and multimedia elements.

Ans 4.

Purpose of a Press Release

The press release is the most important tool for communication written for public relations. They are used for the purpose of formally announcing newsworthy information by an organization to media as well as the general public. The primary goal of a press release is to present journalists with information that is factual for a story, framed from the organizational

 

Q.5. Write a short note on: PR Process  Press Conference

Ans 5.

PR Process

The PR practice refers the systematic 4-step sequence by which public relations initiatives and initiatives are planned followed by execution and evaluation. This structure, sometimes abbreviated by the acronym RACE (Research and Action Evaluation) or RPIE (Research Plan,

 

 

Q.6. Outline PR campaign strategies across sectors. Explain the importance of research in campaign planning with brief examples.

Ans 6.

PR Campaign Strategies Across Sectors

The strategies for PR campaigns differ in different sectors, based on the character of the company, its stakeholder and the regulatory framework as well as the public-interest aspect of their activities.

In the corporate sector PR efforts typically concentrate on the reputation of a brand as well as