DMJ6205 PUBLIC RELATIONS

Description

SESSION	Oct/Nov 2023
PROGRAM	Master of Arts in Journalism And MAss COmmunication(MAJMC)
SEMESTER	II
course CODE & NAME	DMJ6205 – PUBLIC RELATIONS
CREDITS	2
nUMBER OF ASSIGNMENTS & Marks	02 30 Marks each

 

Set – 1

Questions

 

1. What do you understand by Public Relations? Describe the history and evolution of Public Relations.

Ans: Public Relations (PR):  Public Relations is a strategic communication discipline that aims to build and maintain positive relationships between an organization and its various publics or stakeholders. The goal of PR is to create understanding, foster goodwill, and manage the reputation of an entity, whether it is a company, government agency, non-profit organization, or Its Half solved only

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2. How many types of Public Relations are there? Describe any five in detail.

Ans: Public Relations (PR) encompasses various types, each serving specific communication needs and goals.

Here are five types of Public Relations, along with detailed descriptions: 

Corporate Public Relations: 

Description: Corporate PR focuses on managing the overall reputation and image of a company or organization. It involves strategic communication to convey the company’s values, mission, and activities to various stakeholders, including customers, investors, employees, and the general public.

Key Functions:

 

3. Write a short note on the following:
4. a) Propaganda
5. b) Advertising
6. c) Publicity
7. d) Press Release
8. e) Press Conference

Ans:

1. a) Propaganda:

Definition: Propaganda refers to the deliberate dissemination of information, ideas, or rumours with the aim of influencing public opinion and shaping perceptions in a way that supports a particular cause, ideology, or political agenda.

Characteristics: Often employs persuasive techniques and emotional appeals. May involve the use of selective information or biased messaging. Propaganda can be disseminated through various media

 

 

 

 

Set – 2^nd

Questions

 

1. Write a note on the contribution of Edward Bernays in Public Relations. Explain with examples.

Ans:Edward Bernays and His Contribution to Public Relations:  Edward Bernays, often referred to as the “father of public relations,” made significant contributions to shaping and professionalizing the field of public relations (PR). Born in 1891, Bernays was a nephew of Sigmund Freud and drew upon psychological insights to pioneer new techniques in communication

 

 

2. Define Public Relations. Explain its role in building and maintaining organizational reputation with examples.

Ans:Public Relations (PR) Definition:  Public Relations is a strategic communication discipline that aims to build and maintain positive relationships between an organization and its various stakeholders, including the public, media, employees, investors, and other interested parties. The goal of PR is to create understanding, foster goodwill, and manage the reputation of an entity

 

3. Write a short note on the following:
4. a) Classical Theory
5. b) Diffusion Theory

Ans:a) Classical Theory: 

Overview:

The Classical Theory, also known as the Classical Management School, is a management and organizational theory that emerged during the late 19th and early 20th centuries. It represents the foundational principles of management thought and laid the groundwork for modern management practices.

Key contributors to the Classical Theory include Frederick Taylor, Henri Fayol, and Max Weber