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SESSION

JUL/AUG 2021

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

I

COURSE CODE & NAME

DBB1105 – COMPUTER FUNDAMENTALS

SET -1

1. How would you define Computers? Explain the generation of the computers.

The term ‘computer’ is derived from the word ‘compute’, which means to calculate. A computer can be defined as an electronic device which processes the input (data) and displays the desired output. Computer is also used for storing data. 

Generations of

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2. Convert the following hexadecimal numbers into equivalent octal numbers. (a) A72E (b) 4.BF85

Convert (10101)₂ hexadecimal using shortcut method.

1. A72E

A72E₁₆ = (A x16³+ 7 x 16²+ 2×16¹ + E x 16⁰)

             = (10 x16³+ 7 x 16²+ 2×16¹ + 14 x 16⁰)

             = 42798₁₀

Now we have to convert this decimal to octal number;

3. Explain Relative Cell Reference with the help of example? Explain the steps to use slide master in a presentation.

Relative cell references in Excel change automatically. It is the default reference used by Excel. It enables you to quickly copy formulas from one location to next (usually rows or columns). For example, A5 for a single cell (relative address); A5:A10 for a range of cells (relative

SET-2

4. Explain the two design strategies for Software System Design. What are the four quality measures for building software?

Software design is a process to conceptualize the software requirements into software implementation. Software design takes the user requirements as challenges and tries to find

5. What are the main functions of operating system? Describe various components of operating systems.

 Functions of Operating System

The main functions of an operating System are:

Resource Management:

The resource management function of an operating system allocates computer resources such as CPU time, main memory, secondary storage, and input and output devices for use. One can view Operating Systems from two points of views: Resource manager and extended

6. Elaborate the TCP/IP protocol layers with the help of diagram. Explain how internet works.

Transmission Control Protocol/Internet Protocol Model

TCP/IP (Transmission Control Protocol/Internet Protocol) is the simple communication language or protocol of the Internet. It can also be used as a communications protocol in a private network (either an intranet or an extranet). When you are set up with direct access to the Internet, your computer is provided with a

SESSION

JUL/AUG 2021

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

I

COURSE CODE & NAME

DBB1104 – MARKETING MANAGEMENT

SET -1

1. List the strategies employed by marketers for decisions related to product mix. Briefly explain the factors influencing the product mix decision of a firm.

The following strategies are generally employed by the producer or wholesaler of the product:

1) Expansion of Product mix

2) Contraction of Product mix

3) Alteration of existing products

4) Positioning the product

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2. Macro environment contains variables that directly or indirectly exert an influence on the business. Do you agree or not? Justify your answer in detail.

Yes, Macro environment contains variables that directly or indirectly exert an influence on the business. Macro environment consists of those forces which are external to the firm. They are beyond the control of the firm. Macro environment not only offers opportunities but also poses threats to the firm. Successful firms take advantage of opportunities and convert threats into opportunities. Macro

3. Define Brand equity. What are the three components of Martin Roll’s definition of brand equity?

The brand equity is one of the important components of the brand. There are several definitions of brand equity. As the brand is a mixture of physical and abstract concepts, brand equity can also be defined in the physical and abstract planes. Brand equity can be defined as the intrinsic value of the

SET – 2

4. The factors which determine consumer behaviour can be grouped into major broad categories. Elaborate categories in detail.

The factors which determine consumer behaviour can be grouped into the following broad categories –

• Personal determinants
• Socio-c
•  

5. Define market segmentation. Describe the need for market segmentation.

The segmentation of the market into homogenous groups indicates that the company is willing to accommodate itself to suit its customers. By segmenting the markets, the marketing manager

6. Explain the steps followed in developing an integrated promotion mix.

Steps in Developing an Integrated promotion mix:

The steps in developing this plan involve:

i) Establishing a Clear Goal and Measurable Objectives

The first step in developing an integrated marketing communication plan is defining your goal and related objectives. A goal is a broad statement of some desired end point – “become the market share leader in our primary market area,” for instance. Objectives relate to the goal and provide

SESSION	JULY/AUG 2021
PROGRAMME	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1103 – BUSINESS ENVIRONMENT

Set-I

Q1. Discuss the factors that constitute the internal environment of business. 10           

Ans 1.

Factors that constitute the internal environment of business:

Internally, an organization can be viewed as a resource conversion machine that takes inputs (labor, money, materials and equipment) from the external environment (i.e., the world outside the boundaries of the organization), converts them into useful products, goods, and services, and makes them available to customers as outputs. The organization must continuously monitor and adapt to the environment if it is to survive and prosper. Disturbances in the environment may spell profound threats or new opportunities. Asuccessful organization will identify, appraise, and respond

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Q2. “Unethical behaviour significantly increases the cost of doing business”. What are the activities considered unethical in business?   10   

Ans 2.

Business ethics refers to the system of moral principles and rules of conduct applied to business. Business should not conduct itself in a way detrimental to the interests of society. A profession is bound by certain ethical principles and rules of conduct, which also are a part of professionalization. Every individual in society should abide by certain moral codes, certain norms which comprise business ethics. Rotary International developed its Code of Ethics which uses four

Q3. What is free market economy? Explain the strengths and weaknesses of the market system. 2+8           

Ans 3.

Free market economy: The free market is an economic system based on supply and demand with little or no government control. It is a summary description of all voluntary exchanges that take place in a given economic environment. Free markets are characterized by a spontaneous and decentralized order of arrangements through which individuals make economic decisions. Based on its political and legal rules, a country’s free market economy may range between very

Set- II

Q1. Define privatization. Explain different ways of achieving privatization.      2+8                 

Ans 1.

Meaning of Privatization: Privatization refers to transfer of ownership of public sector enterprises from the government to the private sector. In a broader sense, it is the induction of private control and management in the public sector units. The process of privatization started first in the UK and the USA during 1980s. The UK, under the leadership of Mrs. Thatcher, became the supporter of privatization. It set in motion the programme of privatization of State run

Q2. Discuss the causes of the economic crisis of 1991.  10

Ans 2.

The following were the primary causes of the 1990-91 economic crisis:

• Breakup of the Soviet Bloc: Up until the 1980s, rupee trade (payment in rupees) with the Soviet Bloc represented a significant part of India’s total trade. Several rupee payment arrangements were terminated in 1990-91 as a result of the emergence of Glasnost and Perestroika, as well as the break-up of Eastern European countries. As a result, in 1990-91, the flow of fresh rupee trade credits fell precipitously. Furthermore, our

Q3. Define corporate social responsibility. Explain why corporate social responsibility matters to businesses? 2+8     

Ans 3.

Corporate social responsibility: Business is an activity of making, buying or selling goods or services for money. “Social responsibility” means to serve the people or the community without expecting anything. Business is meant to create wealth, new markets, provide employment and produce enough goods to sustain its activities and to improve its competitiveness. Society should provide an environment for the business to grow and prosper which will

SESSION	JUL/AUG 2021
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1102 – ORGANIZATIONAL BEHAVIOUR

Set – I

Q1. What are the basic foundations or approach to the study of OB? Explain each of them.  5+5     

Ans 1.

Foundations or Approaches to Organizational Behavior: OB is multidisciplinary in nature. OB is an applied behavioral science, which has emerged out of a variety of social science disciplines such as, Psychology, Sociology, Social Psychology , Anthropology, Political Science, Economics etc. (as discussed below).It applies the knowledge gained about individuals and groups and visualizes the effect of structure on behavior, in order to make organizations

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Q2. Discuss the various types of departmentation with suitable examples.  5+5

Ans 2.

Departmentation – Departmentation is the process of classifying and grouping all the activities of an organization into different units and sub- units. There are certain fundamental methods of dividing the duties and responsibilities within an organization structure. The important one’s are as follows:

i) Departmentation by function

ii) Departmentation

Q3. Explain the concept of personality. How is the study of personality helpful for managers? 5+5  

Ans 3.

Concept of personality:

The word ‘personality’ has been derived from the Latin word persona that means to speak through. The concept goes back to the people of ancient Greece and Rome. During those days the public of Greece and Rome entertained themselves through stage shows. The actors of the show used to wear huge masks for representing their ideas very sharply. Thus, it was treated as a way to influence people. From there the term personality got evolved. Personality refers to individuals’ traits that can be both external and internal. It helps in

Set – II

Q4. Define Motivation. Why is motivation important for an organization? Discuss intrinsic and extrinsic motivation. 3+3+4

Ans 4.

Motivation: The term ‘motivation’ has its origin in the Latin word “mover” which means to “move”. Thus, motivation stands for movement. One can move people by incentives or threats which can have a limited effect. These work for a while and then need to be repeated, increased or reinforced to secure further movement. The term motivation may be defined as “the managerial function of ascertaining the motives of subordinates and helping them to realize those motives”.

According to Dubin,

Q5. Name and explain the methods used to manage cultural diversity in organizations. 5+5   

Ans 5.

The business leaders have to face a number of challenges due to increased diversity. Though not all problems occur due to cultural changes, there can be clashes due to different personalities, gender, competence, ability or other perceived factors. But we cannot even take the cultural aspect lightly as it proves to be a very sensitive issue.

Hence, to manage the cultural

Q6. Why do people resist change? Discuss the strategies which can be adapted to overcome resistance to change.  5+5  

Ans 6.

People resist change: In any organization where change is introduced, people and groups can react in different ways. There can be great support and active resistance too. If people do not have enough information regarding the process and impact of change, people resist change. There can be various other reasons for resistance to change.

SESSION	JUL/AUG 2021
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1101 – COMMUNICATION AND PERSONALITY DEVELOPMENT

SET – 1

Q1. Describe the history and development of English language.    5+5

Ans:

History and Development of English Language: History of the Origins and Development of English Language In the fifth and sixth centuries AD the Angles, Saxons, and Jutes invaded the British Isle, each speaking languages that could be mutually understood amongst themselves. This language is known today as Old English (500-1100), which contained four dialects: west Saxon, Mercian, north Umbrian, and Kentish. Approximately half of all Modern English words are derived from Old English roots. Unlike

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Q2. Write all parts of a sentence. Discuss all types of sentences with one example each.           3+7

Ans:

Parts of a sentence: A sentence has primarily three parts, viz. subject, predicate and object.

• Subject: The subject can also be said to be the topic of a sentence. A simple  subject  may  be a  noun or  pronoun.  Depending  on  the  need,  a subject can be singular, plural, or compound. Sometimes, a sentence has a long subject. In such cases, a complete subject is a simple subject with all its modifiers.

Q3. Elaborate upon the significance and purpose of reading for a management graduate.    5+5

Ans:

The following is the purpose of reading for a management graduate:

• Pleasure and enjoyment: This is, without a doubt, the finest reason to read anything. You picked the content with the intention of having fun. Reading both entertains and calms you. However, this is rarely the aim of the reading required for academic purposes.

SET – 2

Q4. What  are  the  characteristics  of  personality?  What  determines  the development of  personality.  5+5           

Ans:

Managers should learn as much about personality as possible in order to understand their staff. There are hundreds of personality traits that have been recognised. We chose eight qualities based on their specific effects on individual behaviour

Q5. What are the general principles of time management? Critically explain the concept of time management.                4+6 

Ans:

Time Management Principles: This is neatly summed up in the Pareto Principle, or the ’80:20 Rule’. This argues  that  typically  80%  of  unfocussed  effort  generates  only  20%  of results. The remaining 80% of results are achieved with only 20% of the effort. While the ratio is not always 80:20, this broad pattern of a small proportion of activity generating

Q6.  Discuss the role and functions of an effective leader.            4+6

Ans:   

Role & Functions of a Good Leader: The overall aim of a leader is to achieve the task with the help of his group. To meet the overall aim, the leader has three main objectives :

• To gain the commitment and cooperation of his team
• To get the group into action to achieve agreed objectives.
• To make the best use of
•  

PROGRAM: Bachelor of Business Administration- BBA

SEMESTER: 3

SUBJECT CODE & NAME: DBBA1204: QUALITY MANAGEMENT

Q.1: Discuss Deming Cycle and Crosby’s Four Absolutes of Quality.

Ans:

The Deming Cycle

W. Edwards Deming in the 1950’s proposed that business processes should be analyzed and measured to identify sources of variations that cause products to deviate from customer requirements. He recommended that business processes be placed in a continuous feedback loop so that managers can identify and change the parts of the process that need improvements. As a teacher, Deming created a (rather oversimplified) diagram to illustrate this continuous process, commonly known as the PDCA cycle for Plan, Do, Check, Act*:

• PLAN: Design or revise business process components to improve results
• DO: Implement the plan and measure its performance
• CHECK: Assess the measurements and report the results to decision makers
• ACT: Decide on

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Q.2: How is the McKinsey 7S model used for carrying out strategic planning and implementation?

McKinsey 7S model – Diagram (4 Marks)

Explanation (6 Marks)

Ans:

McKinsey 7S model – Diagram: The McKinsey 7S model is a widely discussed framework for viewing the interrelationship of strategy formulation and implementation. The 7S-model was born at a meeting of four authors – Richard Pascale, Anthony Athos, Tom Peters, and Robert Waterman in 1981. It was taken up as a basic tool by the global mana

Q.3: What is cost of quality? Why is it important to measure? List common costs of poor quality.

Cost of quality (2 Marks)

Why is it important to measure? (4 Marks)

List common costs of poor quality. (4 Marks)

Ans:

Cost of quality:

Traditionally, cost of quality is defined as the expenditure incurred by the producer to achieve a particular level of quality. It has been modified, and today it is defined as the expenditure incurred by the producer, user, and community to achieve a particular level of quality. It is an important concept because managers, before making any decision related to quality,

SET 2

Q.4: What is meant by Quality Audit? What is its purpose?

Quality Audit (2 Marks)

Purpose (8 Marks)

Ans:

Quality Audit:

Audits refer to systematic investigation of procedures or operations. Audits are generally performed to ensure compliance to confirmed standards, proper implementation of processes as specified in the organizational requirements. It is a process that involves examination, inspection, documentation or recording and final review of the

Q.5: Write short notes on:

a) Recognition and rewards (5 Marks)

b) Suggestion systems (5 Marks)

Ans:

Recognition and rewards:

Recognition and Rewards are two effective tools in the hands of managers to motivate employees and encouraging them to maintain and improve their performance in an organisation. Recognition refers to the acknowledgement by the management for the achievements and positive contributions made by the employee or the team that led to

Q.6: Discuss about IMC Ramakrishna Bajaj National Quality Award.

IMC Ramakrishna Bajaj National Quality Award (10 Marks)

Ans:

IMC Ramakrishna Bajaj National Quality Award:

The IMC Ramakrishna Bajaj National Quality Awards was instituted in 1996. It was named after Mr. Ramakrishna Bajaj who was a freedom fighter, social worker, philanthropist and a highly successful business industrialist. He established various social welfare foundations and other institutes aimed at promoting social welfare. The IMC Ramkrishna Bajaj National Quality Awards is aimed at recognising excellence in organisations. It is awarded annually.

Award categories:

There are three categories of award.

Excellence in Business:  These are awarded to manufacturing, service and small businesses. It includes foreign sub-units operating in India

SESSION	JUL/AUG 2021
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	II
COURSE CODE & NAME	DBB1205 – RETAIL MANAGEMENT
CREDITS	2
NUMBER OF ASSIGNMENTS & MARKS	01 30 Marks

Set – I

Q1. Define retail pricing. What are the factors influencing retail prices? Elaborate various pricing strategies available with the retailers.  2+4+4

Ans:

Retail pricing: Pricing is the process of determining what an organisation will receive in exchange for its products and services. Pricing of a product of service depends on factors like manufacturing cost, market place, competition, market condition, and quality of product etc. Pricing is a fundamental aspect of financial modelling and is one of the four ‘Ps’ of the marketing mix. The other three aspects of ‘Ps’ are product, promotion, and place. Price is the only revenue generating element amongst the four Ps, the rest being cost centres.

Factors influencing retail prices:

The main purpose of the business is

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Q2. Discuss retail consumer behaviour. Briefly explain stages of consumer decision making process. 2+8    

Ans:

Retail Consumer Behaviour: Consumer behaviour is “the study of individuals, groups, or organisations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society”. It is the understanding of how consumers make decisions to use their resources such as time, money and effort for buying, using and disposing

Q3. Do you think that the selection of retail store site can be systematic based on certain parameters and steps to be followed? Justify the context with description.  2+8

Ans:

Selection of the store site can be a non-systematic process, which is based on experience or environmental observation or following on the competitor’s footsteps (or near competitors). On the other hand, it may be a systematic process, which would be based on certain parameters and steps to be followed. After identifying the region, the following steps have to be followed:

Step 1:

•