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| SESSION | FEB – MAR, 2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | IV |
| COURSE CODE & NAME | DBB2205 INTERNATIONAL MARKETING |
Assignment Set – 1
- Compare Domestic and International Marketing. Highlight the differences with an appropriate explanation. 10
Ans 1.
Comparison of Domestic and International Marketing
Understanding Domestic Marketing
Domestic marketing refers to the marketing activities carried out within the geographical boundaries of a single country. It involves selling products and services in a familiar cultural, political, legal, and economic environment. Since the business operates in its home country, it is subject to local regulations, uses a uniform pricing strategy, and deals with a relatively homogeneous customer base. The marketing efforts are often simplified as businesses have in-depth knowledge of customer preferences, buying behavior, and regional market dynamics. Communication, logistics, and
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- Write a detailed note on Economic Environment to International Marketing. What are major parameters to evaluate the Economic Environment? 5+5
Ans 2.
Economic Environment in International Marketing and Evaluation Parameters
Role of Economic Environment in International Marketing
The economic environment refers to the overall economic conditions and variables that influence a company’s operations in a specific country or region. In the context of international marketing, understanding the economic environment is essential because it directly affects purchasing power, consumer demand, pricing, distribution channels, and investment decisions. A favorable economic environment enables companies to expand smoothly, while an unfavorable one
- Detail the concept of Sampling. Further explain the various methods of Sampling, include suitable examples to support your answer. 2+8
Ans 3.
Concept of Sampling and Its Methods with Examples
Concept of Sampling
Sampling is a statistical technique used in research and marketing to select a smaller, manageable group (called a sample) from a larger population for the purpose of studying and drawing conclusions about the entire population. Instead of collecting data from every individual in a target population, sampling allows marketers to gain insights by examining a subset, saving both time and cost. In international marketing research, where accessing global customers can be challenging,
Assignment Set – 2
- What is Packaging? What importance does it enjoys in International Marketing? 4+6
Ans 4.
Concept and Importance of Packaging in International Marketing
What is Packaging?
Packaging refers to the process of designing and enclosing a product in a suitable container or wrapping to ensure its protection, preservation, and appeal. It involves the physical material (such as plastic, paper, metal, or glass), the structural design, and the information displayed on the product. Packaging is not only about the visual appeal but also serves functional roles including safety, ease of transportation, storage, and information dissemination. In international marketing,
- Explain the concept of Personal Selling. Detail the importance, advantages, and disadvantages of Personal Selling. 3+7
Ans 5.
Concept, Importance, Advantages, and Disadvantages of Personal Selling
Concept of Personal Selling
Personal selling is a direct, face-to-face communication between a sales representative and a prospective customer with the aim of persuading the customer to make a purchase. It is a personalized form of promotion that allows the seller to explain the features, benefits, and advantages of a product or service in real time while addressing the specific needs and concerns of the buyer.
- Write a detailed note on Exporting along with its types, while explaining its advantages and disadvantages, include suitable examples to support your answer. 10
Ans 6.
Exporting – Concept, Types, Advantages, and Disadvantages
Understanding the Concept of Exporting
Exporting refers to the process of selling goods and services produced in one country to customers in another country. It is one of the oldest and most common methods of entering international markets. Exporting allows businesses to expand their market reach, increase sales, and utilize excess