DMBA215 OPERATION MANAGEMENT

Description

SESSION	JUL-AUG 2026
PROGRAM	MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER	II
COURSE CODE & NAME	DMBA215 OPERATIONS MANAGEMENT

 

Assignment Set – 1

 

Q.1. Explain the strategic role of Operations Management in achieving organizational objectives. Discuss the relationship between operations strategy and other functional areas such as marketing, finance, and human resources. (10 Marks)

Ans 1.

Strategic Role of Operations Management

Operations Management is the area of management that involves planning, organising and controlling the processes used to produce goods or services using materials, labour and capital. It is more than just about what it does on a day-to-day basis, and is directly tied in to how an organisation meets its business goals. The long-term decisions regarding plant location, capacity, the choice of technology and quality systems, all affect the organisation’s ability to compete in its market in terms of cost, speed and flexibility.

A good operations strategy enables a business to provide a product more quickly, more cheaply or of higher quality than rivals

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Q.2. Evaluate a manufacturing process affected by bottlenecks using process mapping, capacity analysis, cycle time, and the Theory of Constraints, and recommend measures to improve operational efficiency. (10 Marks)

Ans 2.

Understanding Bottlenecks Through Process Mapping

A Bottleneck is a part of the manufacturing process that, despite having some spare capacity, holds back the whole manufacturing system. The first step to identifying such bottlenecks is to process map, which tells you on a diagram the steps in the production process in order, and how long and what resources are required at each step. The manager can easily find the bottleneck by analysing the process map, and see where at what stage work backs up, and where work is

 

Q.3. Assess the application of forecasting techniques in demand prediction and evaluate how forecasting supports inventory management, capacity planning, and layout decisions in retail operations. (10 Marks)

Ans 3.

Forecasting Techniques in Demand Prediction

Forecasting involves using historical data, market trends, and other relevant information to estimate the demand of customers in the future. Qualitative techniques like expert judgement and market surveys can be helpful if there is limited historical data, e.g. launching a new product. Quantitative techniques involve the use of historical sales information to forecast future demand patterns, such as moving averages, exponential smoothing and trend analysis. Another popular method is regression analysis, which examines the relationship between demand and other factors that affect it, like advertising expenditures or prices, and develops a better model for predicting

 

Assignment Set – 2

 

Q.4. Describe the major factors influencing location strategy decisions. Explain the Factor-Rating Method and Location Break-even Analysis used in facility location selection. (10 Marks)

Ans 4.

Factors Influencing Location Strategy

The site of a facility is one of the largest long-term decisions an organisation can make as it impacts cost, service quality, and competitiveness for many years. Close to the market is a major consideration since the closer to the customers the less transportation time and delivery cost. The availability of raw materials and skilled labour also plays a part in location, especially for manufacturing units which rely on regular supply of raw materials. The infrastructure aspects such as transport network,

 

Q.5. Critically evaluate the role of Material Requirements Planning (MRP), Just-In-Time (JIT) and Total Quality Management (TQM) in improving organizational performance and customer satisfaction. (10 Marks)

Ans 5.

Role of Material Requirements Planning

MRP, which stands for Material Requirements Planning, is a system of planning for material procurement and production that is based on the demand for finished products. It utilizes the master production schedule, bill of materials and available inventory to determine what materials are required, how much and when. The key value of MRP is that it helps to minimize unrequired inventories because materials are received just in time for use in production. This helps to maximize the cash flow and minimize storage expenses, and minimizes the risk for production delays due to lack of material. MRP is most effective for environments in which there

 

Q.6. Design an integrated aggregate planning and operations scheduling framework for an expanding organization, and justify how the proposed approach balances service quality, operational efficiency, and cost effectiveness while addressing service sector requirements. (10 Marks)

Ans 6.

Framework for Aggregate Planning

The problem of aggregate planning is related to balancing the overall demand and production capability of an organisation within a medium term horizon (typically months). The first component of the framework is forecasting aggregate demand for all product or service lines of an expanding organisation so that the overall resource requirements can be seen. The organisation responds to this demand by determining a combination of strategies to align the size of the workforce to the expected level