Q 1. What are the various marketing concepts? Explain. 5+5
Ans 1.
A marketing manager must formulate strategies that can build profitable relationships with the target consumers. Things are continuously changing in terms of business and social changes, customer-related changes, and changes in manufacturing and marketing organisations. Therefore, the organisations should select their marketing orientation Its Half solved only
Q 2. What is Marketing Information Systems? Write down the characteristics of MIS. 5+5
Ans 2.
Marketing Information Systems: The importance of marketing information is particularly evident as the economy continues to accentuate services as a primary source of value.
Services depend on information to a great extent. Information is speedily becoming a service in its own right. Mass customisation, often depicted as “one-to-one” marketing or the customising of products and services for individual customers, is heavily dependent on compre
Q 3. Discuss various buying motives. What are the influences of these motives on the purchase process? 4+6
Ans:
Buying Motives: To begin with, let us understand the different motives that consumers pursue while initiating their decision process. Consumers have different kinds of needs and they do not pursue all their needs at all points of time. Whenever a need gets a direction or goal and all the energies of consumer are targeted towards achieving the goal, it takes the shape of a buying motive
Set – II
Q 4. Define Brand Equity. Elaborate its components. 4+6
Ans:
Brand Equity
Brand equity is the added value that the consumer assigns to the products and services. It is an arrangement of brand assets and liabilities linked to a brand, its name, and symbol that put in or subtract the value provided by a product or service to an organisation and/or to that
Q 5. Discuss the various types of advertisement. 10
Ans:
Types of advertisements:
Advertising can be classified into various forms as mentioned below.
Brand advertising – This is the most popular form of advertising. All possible media including television is flooded with brand advertising. Brands like Surf Excel, Pepsi, and Coke in India are shown more frequently on Indian televisions.
National advertising –These advertisements are uniform across the nation and are released through
Q 6. Describe any four international market entry strategies. 10
Ans:
International Market Entry Strategies: There are two methods to entry into foreign markets. They are indirect exporting and direct exporting. In the first method, the manufacturers take the help of merchant exporters to get products exported to foreign markets. Indirect exporting, the manufacturers decide to export themselves. Thus, the
Q 1. Is there a difference between the terms “production management” and “operations management”? If yes, what is it? 2+8
Ans:
Production management:
Production management encompasses all those activities that enable conversion of a set of inputs into outputs which are useful to meet the human needs. It is also important to have a feedback loop connecting the information from output to input stages to ensure that the desired type of output has been produced. This also ensures the right quantity and the right quality.
Production management involves the Its Half solved only
Q 2. Write a note on (a) Delphi technique of demand forecasting (b) Moving Averages Method of demand forecasting. 4+6
Ans:
Delphi method:
In the Delphi method, the experts give their opinions which are collected by the coordinator and several rounds of discussion may be held before a consensus is reached. This forms the basis for forecasting.
In a Delphi technique, the group facilitator or the change agent aggregates all the anonymous opinions received through the questionnaires, sent two or three times to the same set of experts. The experts are required to give justification for the answers given in the first questionnaire and on the basis of it
Q 3. What is the Deming approach to the Total Quality Management? 10
Ans:
Total quality management is viewed from many angles – as a philosophy, as an approach and as a journey towards excellence. The main thrust is to achieve customer satisfaction by involving everybody in the organisation, across all functions with continuous improvement driving all
SET – II
Q 4. Differentiate between logical and physical database modelling. 10
Ans:
Logical vs. Physical Database Modelling:
Models are constructed to represent the proposed database in the visual form, so that, business requirements can be easily associated with database objects. Diagrams are produced to illustrate business processes, organisational units, rules, and entities. An Entity Relationship Diagram (ERD) represents the entities or clusters of information and their relationships maintained for the business. Process flow diagrams represent various processes and the flow of information, within and between different processes and entities. These are called database
Q 5. What is Just-In-Time production? What are its aims and advantages? 5+5
Ans:
Just-In-Time production:
Toyota Motor Corporation, with annual sales of over 9 million cars and trucks, is the largest vehicle manufacturer in the world. Two techniques, just-In-Time (JIT) and the Toyota Production System (TPS), have been instrumental in this post-world war II growth. Toyota, with a wide range of vehicles, competes head-to-head with successful and long-established companies in
Q 3. Explain the factors which should be considered before scheduling an operation. How could you schedule a service? 5+5
Ans:
Scheduling is basically a day-to-day planning of operations with details of a) which work centre will do which Job, b) When should an operation/job be started and ended, c) On which equipment should it be done and by whom, and d) What is the sequence in which job operations need to be
Q1. Explain the difference between financial accounting & management accounting. (Any five)
Ans-
Managerial accounting and Financial accounting are two of the four prime branches of the accounting systems. The remaining two are auditing and tax accounting. In spite of number of similarities in usage and approach, there are noteworthy differences between managerial and financial accounting. These differences primarily center around compliance,
Ms. Torna Hawkins was interested in controlling her company’s inventory because she knew that excess inventories were expensive in that they tied up funds. On the other hand, insufficient inventory levels could result in lost sales. Ms. Hawkins obtained the following inventory information from her trade association, which reported average figures for companies similar to hers:
Days’ Inventory
38 days
Inventory turnover
11 times
Ms. Hawkins had the following information from last year, which she considered to be a typical year for her company:
Cost of goods sold
$ 300,000
Beginning inventory
$ 58,160
Ending inventory
$ 62,880
Required:
a) How does Ms. Hawkins company’s inventory compare with other similar companies?
b) If required, provide suitable suggestions to Ms. Hawkins. (Any two)
Q3. The following information is from Solid Rock’s financial records:
Month
Sales
Purchases
July
$180,000
$105,000
August
$165,000
$120,000
September
$150,000
$90,000
October
$195,000
$135,000
Collections from customers are normally 70 percent in the month of sale, 20 percent in the month following the sale, and 9 percent in the second month following the sale. The balance is expected to be uncollectible. All purchases are on account. Management takes full advantage of the 2 percent discount allowed on purchases paid for by the tenth of the following month. Purchases for November are budgeted at $150,000, and sales for November are forecasted at $165,000. Cash disbursements for expenses are expected to be $36,000 for the month of November. The company’s cash balance on November 1 was $55,000.
Required: Prepare the following schedules.
Expected cash collections during November.
Expected cash disbursements during November.
Expected cash balance on November 30.
(1) Cash collections (Nov)
$ 195000 X 20% = $ 39000
Directorate of Online Education
INTERNAL ASSIGNMENT SET-II
SESSION
FEB/MAR 2021
PROGRAMME
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE CODE & NAME
DMBA106 – HUMAN RESOURCE MANAGEMENT
CREDITS
4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS
02
4 Credits, 30 Marks each
Question 1 Explain the term ‘Job Evaluation’. Explain the advantages and limitations of Job Evaluation.
Answer- Job evaluation is a systematic process of analysing and evaluating jobs to determine the relative worth of jobs in an organisation. Job evaluation is the evaluation or rating of jobs to determine their position in the job hierarchy. The evaluation may be achieved through assignment of points or use of some other systematic method for essential job requirements such
Question 2 Explain the theories of wage determination.
Answer- The word ‘salary’ is defined in the Oxford Dictionary as ‘fixed periodical payment to a person doing other than manual or mechanical work.’ The payment towards manual or mechanical work is referred to as wages. The word pay refers to the payment for services done which would include salary as well as wages.
Wages are commonly understood as price of labour. In ordinary parlance, any remuneration paid
Question 3 Define ‘Job Analysis’. Elaborate the process of job analysis.
Answer- Job analysis is the process of determining and recording all the pertinent information about a specific job, including the tasks involved, the knowledge and skill set required to perform the job, the responsibilities attached to the job and abilities required to perform the job
Directorate of Online Education
INTERNAL ASSIGNMENT SET-II
SESSION
FEB/MAR 2021
PROGRAMME
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE CODE & NAME
DMBA105 – MANAGERIAL ECONOMICS
CREDITS
4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS
02
4 Credits, 30 Marks each
Question 1 Explain different phases of trade cycle.
Answer- Phases of trade cycle
Basically, a business cycle has only two parts – expansion and contraction or prosperity and depression. Peaks and troughs are the two main mark-off points of a business cycle. The expansion phase starts from revival and
Question 2 Explain different objectives of pricing policies.
Answer- The following objectives are to be considered while fixing the prices of the product:
Profit maximisation in the short term – The primary objective of the firm is to maximise its profits. Pricing policy as an instrument to achieve this objective should be formulated in such a way as to maximise the sales revenue and profit. Maximum profit refers to the highest possible
Question 3 Explain causes of inflation in detail.
Answer- Causes of inflation
Demand side
Increase in aggregative effective demand is responsible for inflation. In this case, aggregate demand exceeds aggregate supply of goods and services. Demand rises much faster than supply.
Increase in money supply – Supply of money in circulation increases on account of the following reasons: deficit financing by the government, expansion in public expenditure,
Directorate of Online Education
INTERNAL ASSIGNMENT SET-II
SESSION
FEB/MARCH 2021
PROGRAMME
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE CODE & NAME
DMBA103-STATISTICS FOR MANAGEMENT
CREDITS
4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS
02
4 Credits, 30 Marks each
Question 1 Describe main steps in construction of index numbers.
Answer- Main steps in the construction of index numbers To follow the steps many problems are encountered which are to be discussed carefully. There are many difficulties in following the steps involved in the construction of index numbers. The following steps are discussed in detail.
Question 2 Explain advantages and disadvantages of business forecasting.
Answer- Advantages of business forecasting
Helpful in increasing profit and reducing losses
Every business is carried out with the purpose of earning maximum profits. So, by forecasting the future price of the product and its demand, the businessman can predetermine the production
Question 3 Describe utility and components of time series analysis.
Answer- Utility of the Time Series
The following are the possible uses of the time series:
The comparative study of behaviour of the variable over different periods of time can be done. The variable may be export figures, quantity of industrial production etc.
Forecasting can be done using the time series. By studying the variations and other behaviour
Directorate of Online Education
INTERNAL ASSIGNMENT SET-II
SESSION
FEB/MAR 2021
PROGRAMME
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE CODE & NAME
DMBA102 – BUSINESS COMMUNICATION
CREDITS
4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS
02
4 Credits, 30 Marks each
Question 1. Discuss various types of Meetings and guidelines to be followed for the conduction of meetings.
Answer1. According to Deborah Tannen, “A meeting is any focused conversation that has a specific agenda, especially but not only if it has been set up in advance.”1 This definition implies that meetings are not aimless discussions, but they require careful planning and revolve around a
Question 2. Explain the salient features of Memo, Circular, and Notices that are used in an organizational workplace.
Answer2. A memo is a letter from one person to another or others within an organization. It can be sent on a document or by electronic mail. It often reports briefly on an action, raises a question, or asks for agreement to follow a course of action.
The business memorandum, or memo, is used mainly as a formal, substantial means of
Question 3. Explain the effectiveness of Communication in the organizations through advertisement.
Answer3. Advertisements in the mass media such as magazines, newspapers, and television are used by organizations to communicate with prospective customers, both about the organization, as well as its products. As depicted in the figure, advertising may therefore be categorized into two broad
INTERNAL ASSIGNMENT SET-II
SESSION
FEB/MAR 2021
PROGRAMME
MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER
I
COURSE CODE & NAME
DMBA101–MANAGEMENT PROCESS AND
ORGANISATIONAL BEHAVIOUR
CREDITS
4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS
02
4 Credits, 30 Marks each
Question 1. What is motivation? Define & explain its importance for business. Further, explain theories of motivation – Maslow, theory X & Y, Herzberg’s 2 factor theory.
Answer- Leading helps in achievement of goals. A manager makes use of the element of motivation to improve the performances of subordinates. This can be done by providing incentives or compensation, whether monetary or non-monetary, which serves as a “morale
Question 2. Explain the concept of leadership. Are leaders born or made? Critically comment. Explain leadership styles as per managerial grid
Answer- One question that would come into our mind when we want to learn about leadership is whether it can be taught? The Greek general and historian, Xenophon, argued that leadership can be developed. Aristotle, on the other hand, asserted that men are destined the way they are born. William Shakespeare, “some are born great, some achieve greatness, and some have greatness thrust upon them”. You can see that there are already three views, i.e., positive, negative, and
Question 3 What is change? Define. Explain Kotter’s 8 steps of change process. Support your answer with relevant examples.
Answer- Change is a part of life and provides opportunity for growth. It is a conscious decision by the management of organisation.
In any organisation, we have people engaged in production, research, development, administration, etc. The organisation in order to change should prepare a stock of the situation
COURSE CODE & NAME DMBA101 – MANAGEMENT PROCESS AND
ORGANISATIONAL BEHAVIOUR
CREDITS 4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS 02
4 Credits, 30 Marks each
Question 1 Organization is a social system of people who are structured and managed to meet some goals. Explain with help of relevant examples
Answer 1.
Organization is. Formally defined, an organization is a social system of people who are structured and managed
to meet some goals.
Social system
The social system was created by Raju and his friends who later became his employees as well as the employees who joined later. In larger businesses, there will be people from diverse backgrounds of
Question 2 Define Management. Discuss the evolution of management.
Answer 2.
According to Harold Koontz, “Management is an art of getting things done through and with people in formally organized groups. It is an art of creating an environment in which people can perform as individuals and can cooperate
towards the attainment of group goals”. According to F.W. Taylor, “Management is an art of knowing
Question 3 Leading is regarded as “Life spark of an enterprise”. Comment. Explain the importance of leading with supporting examples.
Answer 3.
Leading or leadership function is said to be the heart of management process. Therefore, it is the central point around which accomplishment of goals take place. A few philosophers call leading as “Life spark of anenterprise”. It is also called as an actuating function of management because it is through direction that the operation of an enterprise actually starts. Being the central character of an enterprise,
INTERNAL ASSIGNMENT SET-I
SESSION FEB/MAR 2021
PROGRAMME MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
COURSE CODE & NAME DMBA 102 BUSINESS COMMUNICATION
CREDITS 4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS 02
4 Credits, 30 Marks each
Question 1 Discuss the Communication Process and elaborate various barriers to Communication
Answer- Communication in simple terms is a transfer of information between people, resulting in common understanding between them.
Irrespective of the setting in which communication takes place or the number of people that are involved, all communication consists of certain key elements. The communication model shown in
Question 2 What is Non-verbal Communication? Explain the classification of Non-verbal Communication
Answer- Non-verbal communication –This type of communication may be defined as communication without words. It refers to any way of conveying meanings without the use of verbal language. The game of ’dumb charades’ is a perfect example. Non-verbal communication is generally
Question 3 Discuss the general principles of writing and methodology involved in it.
Answer- Written messages must be made as readable as possible. We need to make them uncomplicated and easy so that even an average person can understand their meaning. Readability in turn is largely determined by the length of words, sentences and paragraphs. A common mistake made by writers, especially Indian writers, is to try to impress the reader by using flowery language and an
INTERNAL ASSIGNMENT SET-I
SESSION FEB/MAR 2021
PROGRAMME MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
COURSE CODE & NAME DMBA103-STATISTICS FOR MANAGEMENT
CREDITS 4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS 02
4 Credits, 30 Marks each
Question 1 Define statistics. Explain different characteristics of statistics.
Answer – Definition of Statistics
According to Seligman, “Statistics is a science which deals with the method of collecting, classifying, presenting, comparing and interpreting the numerical data to throw light on enquiry”.
According to Horace Secrist, Statistics may be defined as “an aggregate of facts affected to a marked extent by multiplicity of causes, numerically expressed, enumerated or estimated according to a
Question 2 Define statistical survey. Explain different methods of data collection.
Answer- Definition of Statistical Survey
A Statistical Survey is a scientific process of collection and analysis of numerical data. Statistical surveys are used to collect information about units in a population and it involves asking questions to individuals. Surveys of human populations are common in government, health, social science and
Question 3. Explain different types of sampling techniques.
Answer- By choosing a sample technique carefully, errors can be minimised. Let us take a look at the different techniques available. The sampling techniques may be broadly classified into the following categories:
i) Probability sampling
ii) Non-probability sampling
SEMESTER
I
COURSE CODE & NAME
DMBA104 – FINANCIAL AND MANAGEMENT ACCOUNTING
Question 1 Briefly explain the concepts of accounting. (Any five)
Briefly explain the users of accounting information. (Any five)
Answer 1.
Concepts of accounting There are five basic concepts of accounting, namely – business entity concept, (separate entity concept), going concern concept, money measurement concept, periodicity concept, and accrual concept.
Answer2. a) Differences between trade discount and cash discount are:
1. Trade discount is a reduction granted by a supplier on the catalogue price. Cash discount is a reduction granted on the invoice price, considering immediate payment or payment within a stipulated period.
d)Errors of omission & errors of commission
1. Introduction
Errors Of Omission: A kind of accounting error in which financial transaction is not recorded in the books of accounts either partially or whole.
Errors Of Commission: A kind of accounting error in which financial transaction is misrecorded (incorrect record) in the books of accounts.
Question 3. John started his own delivery service. The following transactions took place in June 2020:
S.no
Date
Particulars
1
01-06-2020
John as a stockholder has invested $25,000 cash in business
2
02-06-2020
John purchased a used van for $ 13000 for deliveries. He paid $ 2,000 cash and signed a note payable for the remaining balance.
3
03-06-2020
He paid $ 900 for office rent for the month.
4
05-06-2020
Services worth $ 3,000 were performed on account.
5
12-06-2020
Purchased supplies for $ 400 on account
6
15-06-2020
Received a cash payment of $ 750 for services provided on June 5.
7
17-06-2020
Purchased gasoline for $ 350 on account
8
20-06-2020
Received a cash payment of $ 350 on account for services provided on June 5.
9
23-06-2020
Received a cash payment of $ 1900 on account for services provided on June 5.
10
26-06-2020
Paid $450 for utilities
11
29-06-2020
Paid for the gasoline purchased on account on June 17
12
30-06-2020
Paid $ 600 for employee salaries
Prepare the following:
a An income statement for the month of June 2020.
b A balance sheet as at 30 June 2020.
Answer-
INTERNAL ASSIGNMENT SET-I
SESSION FEB/MAR 2021
PROGRAMME MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
COURSE CODE & NAME DMBA105 – MANAGERIAL ECONOMICS
CREDITS 4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS 02
4 Credits, 30 Marks each
Question 1. Define the term ‘managerial economics. Explain scope of managerial economics.
Answer –Definitions
Managerial economics is a science that deals with the application of various economic theories, principles, concepts and techniques to business management in order to solve business and management problems. It deals with the practical application of economic theory and methodology in decision-making problems faced by private, public and non-profit making organisations.
Question 2. Define demand. Explain different elasticity of demand.
Answer 2.
Meaning of Demand
The term demand is different from desire, want, will or wish. In the language of economics, demand has different meanings. Any want or desire will not constitute demand.
Demand = Desire to buy + Ability to pay + Willingness to pay
Question 3 Explain different types of cost.
Answer-The types of costs are as follows:
1. Money cost and real cost– When cost is expressed in terms of money, it is called as money cost. It relates to money outlays by a firm on various factor inputs to produce a commodity. In a monetary economy, all kinds of cost estimations and calculations are made in terms of money only..
INTERNAL ASSIGNMENT SET-I
SESSION FEB/MAR 2021
PROGRAMME MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER I
COURSE CODE & NAME DMBA106 – HUMAN RESOURCE MANAGEMENT
CREDITS 4
NUMBER OF ASSIGNMENTS,
CREDITS & MARKS 02
4 Credits, 30 Marks each
Question 1 Explain the term ‘Recruitment’. Explain the various sources of recruitment.
Answer – Recruitment is the process of searching for prospective employees and stimulating them to apply for the jobs in the organisations. It is the process of seeking and attracting a pool of people from which qualified candidates can be chosen for job vacancies. Recruitment, as a process, starts with identification of the need for human resources and ends with getting the prospective employees to apply
Question 2. Define Human Resource Management. Explain the various functions of Human Resource Management.
Answer 2.
Every organisation is essentially a blend of material and Human Resource (HR). Material refers to money and machines pre-arranged by organizations for production or trade. Human Resource, on the other hand, refers to the
knowledge, education, skills, training and ability of the members of the organisation. Human resources
Question 3 Elaborate the various methods of training.
