DBB2218  TECHNOLOGY MANAGEMENT

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SESSION JUL – AUG 2026
PROGRAM BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER 4
COURSE CODE & NAME DBB2218  TECHNOLOGY MANAGEMENT
   
   

 

 

Assignment Set 1

 

  1. Explain the meaning of technology and mention any two of its components

Ans 1.

Technology is the use of scientific knowledge, tools and methods to solve practical problems, whether to make something or to provide a service, or just to do something quicker and more reliably. This isn’t just about the machines and software, it’s about the know-how and the way work is organised around the machines, and that understanding is important, because when businesses think of the solution to their problems, they often think of buying new equipment. The equipment is not the only thing that comes to mind when people think of new technology; there are

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  1. Apply the significant impacts of technology on society with suitable example

Ans 2.

Technology not only alters business practices; it also transforms how people interact, work, learn, and use basic services, usually within a generation. A few of the areas where this impact is the most noticeable would give a glimpse into why technology has been considered as the main force of today’s society instead of just a mechanism that is used within offices and factories.

Communication

With the smart phone and Internet, people can now communicate immediately, regardless of distance, which would have

 

  1. Analyse how technology influences competition through cost leadership and product differentiation

Ans 3.

In general, companies can compete through one of two paths: they can provide customers with a lower-priced product than the competition, or they can provide a different product that the competition cannot offer—or fails to offer—to customers, and customers will pay more for it. The use of technology is key to both strategies; and how it is used can ultimately determine which course a company takes and how much protection it then enjoys over time, because it is generally more difficult to duplicate a solid technological edge than a single marketing initiative.

Technology and Cost

 

Assignment Set 2

 

  1. Discuss the key elements of an effective technology strategy and their contribution to organisational performance

Ans 4.

Technology strategy is the pathway that a company takes to determine which technologies to invest in, how to get them, and how to use them to help achieve the company’s overall business objectives—not just simply because they are available or in vogue at the moment.

Alignment with Business Goals

A good technology plan

 

  1. Discuss how firms can gain a competitive advantage through effective technology adoption and absorption

Ans 5.

It is not just the act of acquiring new technology that provides a firm with an edge over its competitors, but rather the speed of its technology acquisition that it adopts and has a need for and the extent to which it absorbs and applies the technology once it is acquired.

Technology Adoption

Adoption is the decision to make a new technology available in the organisation and to start using it – here timing is

 

  1. Analyse the key issues that hinder effective technology transfer in developing economies and suggest remedies

Ans 6.

Real obstacles often arise when the economy that receives technology does not have the resources, infrastructure or institutions necessary to utilize fully what it receives.

Financial and Infrastructure Limitations

New technology is expensive, and many companies and research institutions in developing economies would not have sufficient capital to invest in new technology themselves; electricity supply is not reliable, internet connection is weak and the transport network is insufficient to run new technology. When a factory invests in modern equipment, it could turn out that the machine can’t