SESSION AUG./SEPT. – 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMKT401 SERVICE MARKETING & CUSTOMER RELATIONSHIP MANAGEMENT
Assignment Set – 1
- Explain the differences between services and products.
Ans:
| Basis |
Services |
Products |
| Tangibility |
Services are of intangible nature. They cannot be touched or held. |
Goods are of tangible nature. They can be touched and held |
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- Identify the strategies to cope with the problems of gap1.
Ans: Strategies to cope with Gap1 in service quality Model are as follows:
- Adequate marketing research orientation: This includes conducting sufficient market research about customer requirements, instead of basing our decisions on intuition or gut feeling, and incorporating the conclusions into service design and delivery.
- Adequate
- Customer delight is an extension of customer satisfaction. How to delight a customer?
Ans: Customer delight is more than just meeting their needs and wants instead of the money they spend. It’s about building authentic relationships that stand the test of time. If a customer complains, or is unhappy with your product or service, don’t be discouraged. If they cared enough to share their feedback, you have been given a great opportunity to better understand what is needed to truly delight
Assignment Set – 2
- Write down the strategies used to match the service capacity with the service demand.
Ans: When an organization has a clear grasp of its capacity constraints and an understanding of demand patterns. It is in a good position to develop strategies for matching supply and demand.
There are two general
- Based upon consumer requirements, how would you differentiate between service marketing strategies adopted in Airlines with the marketing strategies used in the healthcare sector?
Ans: Airlines are part of the travel and tourism service industry. Airline business understands the marketing environment using the PEST analysis. This analysis helps a business to have an understanding of market growth
- Explain the role of CRM in customer retention.
Ans: Customer Retention: The need for service marketing has given rise to the competitive scenario where there are numbers of suppliers with a limited number of customers which are targeted by every supplier. Therefore, retaining a customer is more important. When services are generated and consumed together, these involve the services of customer by knowing their desires
SESSION NOV-DEC 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMKT402– ADVERTISING AND SALES PROMOTION
Assignment Set – 1
- Define the term ‘advertising’. What are the objectives of advertising?
Ans: Advertising is a marketing tactic involving paying for space to promote a product, service, or cause. The actual promotional messages are called advertisements, or ads for short. The goal of advertising is to reach people most likely to be willing to pay for a company’s products or services
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- Describe the shifting patterns of consumption. What role does advertising play in this?
Ans: The market is full of contradictions. Middle class consumers are looking out for better quality and higher priced products within the category. More households are using higher priced detergent powders now. Remember the Nirma phenomenon which started its incredible career priced at only` 5/kg, even though some claimed that it wrecked coloured clothes? It is facing stiff competition with Wheel (which is the largest selling detergent brand in India) and other better quality w
- Write a brief note on evolution of advertising agency.
Ans: Advertising agency helps the advertiser in the creation of advertising. They provide a full range of services to the advertiser — from the conception of idea to printing of an advertisement. So, advertising agencies organize various activities and maintain a formal structural relationship with
Assignment Set – 2
- What is DAGMAR? How is it useful in establishing objectives?
Ans: (DAGMAR) Defining Advertising Goals for Measured Advertising Results (DAGMAR) is a model devised by Russell H. Colley in 1961 in which advertising objectives can be set in a way that the results of an ad campaign can be measured and quantitatively monitored. The key premise of the report is that advertising’s prime job is to communicate to a specific target audience and bring them to a state that stimulates action. Hence, communication-related objectives
- Describe the AIDA model of consumer response hierarchy.
Ans: The Awareness-Interest-Desire-Action (AIDA) model1 of consumer response hierarchy is one of the popular models. It states that a consumer passes successively through the following four stages of response:
- Awareness – In this initial stage, most of the target audience is unaware of the product or brand and hence the communicator’s objective is to build awareness, maybe just name recognition of the product
.
- What is Gestalt psychology? Explain with examples how it resembles the way a person fits in the advertising message with his/her existing knowledge.
Ans: Here the concept of “Gestalt psychology” is relevant. The German word “Gestalt” means “a whole or a configuration,” where the “whole” is more than its individual parts. Gestalt psychology is the study of perception and behaviour from the standpoint of an individual’s response to
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMKT403 – E-MARKETING
Assignment Set – 1
- Elaborate on the key objectives of E-Marketing.
Ans: Objectives of E-Marketing:-
E-marketing provides businesses with valuable data such as which goods or services have performed best and what consumers liked best and least. Knowing this, the brand will develop its marketing tactics in the future and gain a greater understanding of its target audience.
- Increase revenue: Any markIts Half solved only
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- What are the various E-Marketing Techniques? Give suitable examples.
Ans: E-Marketing Techniques:-
Personal Marketing: This is marketing at the personal level and includes significantly your network and friends, making a business card etc. Amway is the best example of Personal or direct marketing.
- Article Marketing: Writing papers and posting them to online article repositories is what article marketing entails. When writing a post, you can include a back link to your website in the author’s bio box. People who
- (a)Identify the fears and phobias of online customers.
Ans: In today’s time, more and more customers are opting for online purchasing thanks to internet and e-commerce. Now consumers are more knowledgeable and increasingly aware of the benefits of e-commerce such as speedy purchases, a vast variety of choices and a choice of multiple payment methods. To gain competitive advantage, advertising and after-sales ser- vice should also be
Assignment Set – 2
- Explain the perquisites required to adopt E-CRM.
Ans: Electronic Customer Relationship Management
The concept of developing strategies through usage of the internet and other digital platform
for customer relationship management is called as electronic customer relationship management.
The activities likely to get
- Why is it necessary to have legal protection for online businesses? Explain.
Ans: Online business a big part of our business market. The popularity of the online business is increasing day by day. Nowadays million people are involved with online business and more people are joining. Today’s technology-based world has a great chance to develop its business market through
- Write notes on the following:
- Digital Property
Ans: Any type of product or service marketing that uses electronic devices, is referred to as digital marketing. It has been existing since the beginning of electronics and has little to do with content marketing, Google advertising, social media, or retargeting.
Any product you sell
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMKT404– INTERNATIONAL MARKETING
Assignment Set – 1
- Explain the concept of International Marketing. Also, to detail difference between Domestic and International marketing, add suitable examples to support your answer.
Ans: The concept of International Marketing primarily involves an application of marketing tools and techniques to develop and manage trade across international boundaries. In its simplest meaning, the principle of international marketing is based upon understanding consumer needs in global markets. Therefore, the traditional definition of a successful marketing programme
- Write a detailed note on different International Market Entry Strategies.
Ans: Once we know about the various entry modes, one has to decide an entry mode best suited for the firms’ requirements in the international markets. Entry modes may vary from company to company or even for a single company depending upon a variety of factors as discussed bel
- What is the Scope of International Marketing Research? Elaborate International Marketing Research Process.
Ans: International marketing research has a broader scope than domestic research as it deals with multi-country research. Effective international marketing strategies are made with the help of an in-depth understanding of the market environment of the business. Managers will need additional information to compensate for the lack of familiarity with the foreign environment
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Assignment Set – 2
- What is International Logistics Planning? Discuss the challenges of International Distribution and Logistics?
Ans: International logistics refers to planning and implementation of a system for the flow of goods and services from a producer to the ultimate customers across the borders. It includes both materials management and physical
- State the various documents required in export.
Ans: The export order is to be executed with great care as it is a complex process involving various steps from manufacturing or procuring goods to arranging for finance, shipping, export realization and considering the regulations of two or more countries.
The exporter must
- What is Foreign Exchange? In brief, mention Organization of the foreign exchange market.
Ans: Foreign exchange refers to exchanging the currency of one country for another at prevailing exchange rates. Let us take a close look at the meaning of foreign exchange. Different countries have different currencies. Foreign exchange converts the currency of one country into another.
Types of Foreig
SESSION AUG/SEP 2022
PROGRAM MASTERS OF BUINESS ADMINISTRATION
SEMESTER SEM III
COURSE CODE & NAME DOMS301 ADVANCE PRODUCTION AND OPERATION MANAGEMENT
Assignment Set – 1
- Define Operation Management. Discuss the current trends in business for operations management with an example
Ans: Operations management (OM) is the administration of business practises within an organisation to achieve the highest level of efficiency possible. It is concerned with converting materials and labour as efficiently as possible into goods and services in order to maximise an
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- Explain the 6 P’s of operations mix.
Ans: A thorough plan outlining every path a firm may take to grab clients’ attention is essential for any organization, small or large. The 6 P’s of marketing—product, pricing, place, promotion, people, and presentation—are the cornerstones of a successful marketing plan. A successful growth strategy can be built on the solid integration of the six marketing pillar
- Explain the factors affecting productivity.
Ans: Factors Affecting Productivity The productivity is influenced by many things. Capital, quality, technology, and management are the most common factors affecting the productivity.
It’s a prevalent misperception that productivity is mostly determined by workers. In accordance with that view, increasing employee effort is the key to increasing production. But the trut
Assignment Set – 2
- What is Forecasting? Differentiate qualitative and quantitative forecasting approaches.
Ans: Forecasting is the process of guessing about the future based on old and new data. This is most frequently done by analysis of trends. Forecasting uses formal statistical methods, such as cross-sectional or longitudinal data, or alternatively judgmental methods.
Qualitative
- Define capacity planning and material handling. Describe the use of lean operation in the retail sector.
Ans: Capacity planning is crucial for evaluating the best use of resources and is a crucial step in the decision-making process for actions such as expanding current operations, changing product lines, launching new goods, etc.
Material handling takes into
- What is cycle counting? Explain various ways of measuring failure.
Ans: Cycle counting is a method of finding and correcting inventory record errors. Cycle counters select a minimum sample of inventory items for audit every day. The choice is random or semi random. When they
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER SEM III
COURSE CODE & NAME DOMS 302: ENTERPRISE RESOURCE PLANNIG CREDITS 4
Assignment Set – 1
- What is ERP? Explain the benefits of ERP.
Ans: Enterprise resource planning is defined as a software or set of activities that is designed to amalgamate all stake holders of the organization’s into a common platform so that organizations could manage day-to-day business activities in efficient and effective manner by synchronization of all activities. All activities of the organization could involve departments Like finance-
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- Write short note on following:
- Effectiveness of ERP and related technologies in terms of Supply Chain Management.
Ans: Enterprise resource planning solutions have matured over a period of time, has expanded its reach to support several organizations and diversified business functions, from back-end processes like Finance-Control, accounting, Human Resource, Purchase, Materials Management etc
- Write notes on the following:
- Advantage of ERP in Manufacturing
Ans: It would be determinant to ignore the impact of ERP in today’s business environment, as enterprise data and processes are data mined into ERP systems, businesses processes can align stand-alone departments and improve workflows, resulting in significant savings as follows not
Assignment Set – 2
- Explain in detail the implementation and Transaction of inventory management in Web ERP.
Ans: We all are aware that enterprise Resource Planning is software dedicated to business management. This software can take the form of a web-based system or a mobile app that integrates features designed to manage specific operational processes at remote and applications
- Write a detail note on:
- Major ERP vendor & their market share
Ans: Another driver of success in the ERP software market share realm relates to incorporating current buyer trends with their solutions. Whether software engineers are creating an ERP
- Write notes on the following:
- ERP in CRM perspective
Ans:
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DOMS303: LOGISTICS & SCM
CREDITS 4
Assignment Set – 1
- What is Supply Chain Management? Explain the application of technology in SCM.
Ans: Supply Chain Management According to Council of Supply Chain Management Professionals, SCM is “the planning and management of all activities involved in sourcing and procurement, conversion and all logistics management activities. Importantly, it also includes coordination and collaboration with channel partners, which can be suppliers, intermediaries, third-
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- Write short note on following:
- Significance of Logistics.
Ans: i. Logistics is crucial to the success of any company. A good logistics strategy is required to prevent the possibility of things getting out of hand with relation to shipping operations and retail locations. Working with a well-established third-party logistics provider will reduce your
- Write notes on the following:
- Implementation of CPFR process.
Ans: Step 1: Forming Partnerships Among Supply Chain Participants To begin, the dealer and the manufacturer each take turns defining the overarching criteria necessary for CPFR collaboration. The first thing that has to be done is to make the procedures and processes more transparent and
Assignment Set – 2
- What is Procurement Management? Explain its types.
Ans: Procurement Management
There are a variety of responsibilities involved with procurement. The point of buying things is Purchasing offices seek for vendors that provide a good value for the money. Definitions of procurement within companies vary widely. Procurement is often thought of as the process through which a company determines its needs, selects its suppliers, keeps tabs on the goods it buys, and, some people think of
- Write a detail note on:
- Need for assessment of SCM.
Ans: i. Preparedness for unforeseen events In the event that something unexpected occurs, having contingency plans in place may be advantageous. If the company plan out potential methods ahead of time, they will be able to respond quickly and help the organisation suffer the least amount of ha
- Benefits of Mapping of SCM.
Ans: Benefits of Mapping Supply Chain
- Complete supply chain visibility and transparency, evidencing familiarity with product and material histories and circulations and inspiring supplier obligations.
- Risk mitigation occurs
.
- Write notes on the following:
- Components of Marketing Supply Chain.
- Brand managers Brand managers oversee several activities, such as setting a product’s marketing
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DOMS304 – APPLICATIONS OF OPERATIONS RESEARCH
CREDITS 4
Assignment Set – 1
- A firm makes product x and y and has a total production of a capacity of 9 tonnes per day x and y requiring the same production capacity. The firm has a permanent contract to supply at least 2 tonnes of x and at least 3 tonnes of y per day to another company. Each tonne of x requires 20 machine hours production time and each tonne of y requires 50 machine hours production time. The daily maximum possible number of machine hours is 360. All the firms output can be sold, and the profit made is Rs. 80 per tonne of x and Rs. 120 per tonne of y. Formulate the above as Linear Programming Problem ad solve it by graphical method.
Solution: Let product A be x and product B be y. Hence we have
x+y≤9
x≥2, y≥3
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- Solve the following linear programming problem using Revised Simplex Method:
Maximize Z = 3x 1 + 5x 2
Subject to: x 1 ≤ 4
2x 2 ≤ 12
3x 1 + 2x 2 ≤ 18
Where x 1, x 2 ≥ 0
- Solve the following Linear Programming problem using its Dual:
Minimize Z = 40x 1 + 200x 2
Subject to: 4x 1 + 40x 2 ≥ 160
3x 1 + 10x 2 ≥ 60
8x 1 + 10x 2 ≥ 80
and x 1 , x 2 ≥ 0
Assignment Set – 2
- A car hire company has one car at each of the five depots a, b, c, d, & e. A customer in each of the five towns A, B, C, D & E requires a car. The distance (in miles) between the depots (origins) and the towns (destinations) where the customers are given in the following distance matrix. How the cars should be assigned to the customers so as to minimize the distance travelled.
- Solve the following integer programming problem using Branch and Bound method:
Maximize Z = 2x 1 + 3x 2
Subject to: 6x 1 + 5x 2 ≤ 25
x 1 + 3x 2 ≤ 10
and x 1 , x 2 are non-negative integers
- Write detail notes on the following:
- i) Tabu Search Method
Ans: Tabu search is a metaheuristic local search method used for mathematical optimization. Local search methods have the tendency to be stuck in suboptimal regions. TS enhance the performance of these techniques by prohibiting already visited solutions or others through user-provided rules.
Tabu Search
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DBFI302 – FINANCIAL STATEMENT ANALYSIS AND BUSINESS VALUATION
Assignment Set – 1
- What are the objectives and purpose of conceptual framework of IASB?
Ans: The objectives of IASB (formerly known as IASC) which are set out in its revised agreement and constitution are:
- To formulate and publish in the public interest, International Accounting Standards (IASs) to be observed in the presentation of financial statements and to promote their worldwide acceptance and observation; and
- To work for the improvement and harmonisation of regulation accounting standards and procedures relating to the presentation Its Half solved only
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- Explain different types of earning ratios.
Ans: Valuation Ratios or Earning Ratios generally, valuation or earnings ratios are calculated using a company’s current share price and reveal whether the stock is a good investment at the time. Because they assess a company’s stock market attractiveness, these ratios are also known as market ratios.
The following are some
- Explain the divisions of cash flow statement.
Ans: The cash flow statements have three basic classifications:
- Cash flow from operating activities
- Cash flow from investing activities and
- Cash flow from financing
Assignment Set – 2
- Explain the effect of leverage on operating and finance activities.
Ans: Effect of leverage on operating and financing activities Businesses use leverage to increase assets, cash flows, and returns, but it can also magnify losses. Financial and operational leverage are the two types of leverage. A company’s financial leverage can be increased by
- Explain the evaluation of P/E ratio
Ans: 1. Evaluation of P/E ratio includes:
- a) High P/E Ratio: Growth stocks are companies that have a high P/E ratio. For investors, a high P/E ratio may be a sign of future success and rising profitability. On the other hand, growth stocks have a high level of
- A Ltd produces its balance sheet on 31 March 2021 and requests its business professional appraiser to evaluate the value of business based on Asset Based Valuation Method. Assuming you are a business professional appraiser, evaluate the Company A as on 31 March 2022.
Solution: Asset Based Valuation Method takes into account company’s total net asset value less the value of its total liabilities as shown on its balance sheet. Thus, the valuation of Company A as follows:
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DBFI304 – FINANCIAL SERVICES CREDITS 4
Assignment Set – 1
- Explain the classification of mutual funds based on structure.
Ans: Based on Structure: Additionally, mutual funds are categorised depending on many characteristics (like risk profile, asset class, etc. The structural division into open-ended, close-ended, and interval funds is rather broad, and the distinction is principally made by the ability to buy and sell individual Its Half solved only
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- Discuss in brief the activities involved in Public Issue Management
Ans: Public issue management: Issue managers are essential to raising money through the sale of securities to the general public. Their job is a catalyst for the success of the issue, whether through book building (described below) or in another way. They are completely entangled with the problem. Therefore
- Elaborate on the securitization process.
Ans: Lenders (or originators) separate loans, leases, and receivables into pools that are homogeneous in terms of credit type, maturity, and interest rate risk to start the securitization process. After that, the asset pools are given to a Special Purpose Vehicle (SPV) [the current Act envisions an independent Asset Reconstruction Company].
The SPV issues
Assignment Set – 2
- Illustrate the stages of Venture Capital Financing.
Ans: Various forms of venture capital are used at various phases of a project. The following are the different phases of venture capital financing:
- Financing for start-ups: There are three tiers of funding at this moment. They are as follows:
(A) Seed funding: This is money given to a project when it is still in the planning stages. The entrepreneurs are given a
- Write notes on different types of leasing.
Ans: Venture financing: Offering venture capital to projects is another duty of a merchant banker. It alludes to the distribution of equity financing for high-risk, high-reward ventures.
Lease financing: Another duty of merchant bankers is leasing. It alludes to giving financial resources to businesses
- Discuss the mechanism of factoring. Also, differentiate Factoring and Forfeiting.
Ans: In a factoring arrangement, there are three parties directly involved namely; the one who sells the invoice (client), the debtor (customer of the seller), and the factor (financial organization
SESSION AUG – SEPT 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME RESEARCH METHODOLOGY CODE: DMBA301
CREDITS 4
Set – 1st
- Describe in detail each step of the Research Process
Ans:
Step 1: Defining and Formulating Research Problems: It is the first step for a research process. In this step the researcher has to convert a management problem to a research problem.
While
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- Discuss the advantages and disadvantages of using questionnaires and interviews as data collection methods.
Ans: Advantages of Questionnaire Method
- Economical It is an efficient and economical way of gathering information. It saves time, money, and effort for both the sender and respondents. The researcher has to pay only for postage and paper printing.
- Wide Coverage Compared to other methods, like observation or interview-based, the best method to collect
- Explain any four of the different probability sampling techniques.
Ans: Types of Probability Sampling with Examples Probability sampling is a sampling technique in which researchers select samples from a larger population using a method created on probability theory. This sampling procedure or technique considers every member of the
Set – 2nd
- Discuss any four Scaling Techniques of your choice.
Ans: 1. Cumulative Scaling Method Guttman’s cumulative scaling approach (1944) is designed to see whether the sets of statements and propositions used to calculate attitudes will satisfy the conditions of a specific form of scale. This scaling technique’s main goal is to decide whether or not the attitude in question is ‘scalable.’” The horizontal lines were used to map the scale scores in his
- Provide illustrative explanations for the ideas of validity and reliability, focusing on why these concepts are important.
Ans: Reliability is about the consistency of a measure, and validity is about the accuracy of a measure. It’s important to consider reliability and validity when you are creating your research design, planning your methods, and writing up your results, especially in quantitative research.
Reliability
In
- A brand manager is concerned that his brand’s share may be unevenly distributed throughout the country. In a survey in which the country was divided into four geographical regions, a random sampling of 100 consumers in each region was surveyed, with the following results:
|
REGION |
|
|
North
Easl |
North
West |
South
East |
South
West |
TOTAL |
| Purchase the brand |
40 |
55 |
50 |
45 |
190 |
| Do not ourchase |
60 |
45 |
50 |
55 |
210 |
| TOTAL |
100 |
100 |
100 |
100 |
400 |
Calculate the sample chi-square (ꭓ 2 ) value and find at Alfa (α) = 0.05 and test whether the brand share is the same across the four regions. The tabular value of Chi-Square for Degree of Freedom = 3 and α = 0.05 is 7.815
Ans 6.
The null and alternative hypotheses for this test as follows:
H0: All brands share is the same across the four regions.
Ha: Not all brands share is the not same across the four regions.
Select the distribution to use
We use the chi-
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMBA302 – LEGAL ASPECTS OF BUSINESS
CREDITS 4
Assignment Set – 1
- All agreements are not contracts but all contacts are agreements. Comment.
Ans: Contract According to Section 2 (h) of the Indian Contract Act, 1872, a contract is an agreement enforceable by law made between at least two parties as per which rights and obligations are mutually created for both parties. If the party who had agreed to do or not do something fails to so do or not do
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- Define contract of indemnity. Describe the rights of the indemnifier and the indemnity holder.
Ans: Meaning of Indemnity Sections 124 and 125 deal with contracts of indemnity. Section 124 provides that a contract of indemnity is one in which a party promises to save the other from a loss caused to him/her (the promisee) by the conduct of the promisor himself/herself or by the conduct of any other person. A contract of insurance is an example of such types of contracts. A contract
- What is meant by dissolution of a firm? Is it different from the dissolution of partnership?
Ans: Dissolution of partnership firm is a process in which relationship between partners of firm is dissolved or terminated. If a relationship between all the partners of firm is dissolved then it is known as dissolution of firm. In case of dissolution of partnership of firm, the firm ceases to exist. This process includes
Assignment Set – 2
- Define negotiable instruments? What are the various types of negotiable instruments recognised by the Negotiable Instruments Act, 1881?
Ans: Documents that are freely used in commercial transactions and monetary dealings are known as negotiable instruments if they satisfy certain conditions. The term “negotiable instrument” refers to a written document transferable by mere delivery or by indorsement and delivery to enable the
- Describe the main features of the Consumer Protection Act, 2019.
Ans: Key features of the Consumer Protection Act, 2019
- Establishment of the Central Consumer Protection Authority (CCPA):
The act has the provision of the Establishment of the CCPA which will protect, promote and enforce the rights of consumers. The CCPA will regulate cases related to unfair trade practices, misleading advertisements
- Describe the objectives of IT Act, 2000.
Ans: The Information Technology Act 2000 protects internet users from identity theft, monetary loss, exposure to obscene content, online confiscation of assets, and other severe cybercrimes by exercising legal protocols to monitor and control the activities of computer devices accessing
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMBA401 – STRATEGIC MANAGEMENT AND BUSINESS POLICY
Assignment Set – 1
- Discuss PESTEL analysis.
Ans: PESTLE is an acronym that stands for six external factors affecting your business: political, economic, sociological, technological, legal and environmental. Each of these can have a profound effect on your business and varying implications, for example, in terms of: duration of impact – short term or long term.
This can be
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- Explain the strategic management process. Write short notes on SBUs.
Ans: Strategy Formulation is that phase of the strategic management process, where the organisation sets long-term goals to help a firm avail opportunity identified in the external business environment, by using its internal capabilities.
Strategic Management Process:
- Defining business vision, mission,
- Describe the types of Strategic Controls.
Ans: Strategic controls are intended to guide a company in a rapidly changing environment. In this process, the strategy – already implemented and evaluated – needs to be assessed for problems and deviations from intended objectives. Changes in structures and making necessary adjustments and repairs may be required.
In contrast to post
Assignment Set – 2
- Explain the steps involved in framing business policies.
Ans: Steps involved in framing business policies:-
Top management of a company lays down the business policy for an organization to follow.
Policy development includes the following steps:-
- Identification of
- Elaborate on the various types of strategic alliances.
Ans: The different types of strategic alliances are:
- Horizontal Strategic Alliances: This type of alliance is established by firms that are functioning in the same business zone. The partners in such alliances operate together to enhance their place in the market and increase their market capacity in comparison to competitors. It is a
- Write notes on the following:
- Business Ethics
Ans: Business ethics refers to implementing appropriate business policies and practices with regard to arguably controversial subjects. Some issues that come up in a discussion of ethics include corporate governance, insider trading, bribery, discrimination, social responsibility, and fiduciary responsibilities.
Business ethics
SESSION AUG/SEP 2022
PROGRAM MASTERS OF BUINESS ADMINISTRATION
SEMESTER SEM IV
COURSE CODE & NAME DMBA402 INTERNATIONAL BUSINESS MANAGEMENT
Assignment Set – 1
- What is International Business? Explain the reasons of doing international trade.
Ans: The term international business not just involves the movement of goods and services but also consists of various concepts, methods, and techniques of doing business. It also involves the study of various related theories, rules, and regulations to be followed while doing business with foreign companies or other countries. This section covers in detail the definition and evolution ofIts Half solved only
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- Write short note on following:
- Political Environment in IB
Ans: The Political environment (PE) impacts the economic and legal conditions of a country. This includes political conditions, general stability and peace in the country and the attitude of the government towards business. Stable political systems promote business-friendly decisions towards local businesses and attract foreign investors.
1 Nature of Politics The nature
- Write notes on the following:
- World Trade Organization
Ans: The World Trade Organization (WTO) has over 160 members representing 98 per cent of world trade. Over 20 countries are seeking to join the WTO. The World Trade Organization (WTO) is the only global international organization dealing with the rules of trade between nations. The WTO agreements are negotiated and signed by the world’s trading nations. The WTO
Assignment Set – 2
- What is International Marketing? Explain the types of Global marketing strategies
Ans: International marketing refers to the marketing of goods and products by companies overseas or across national borderlines. The techniques used while dealing overseas are an extension of the techniques used in the home country by the company.
3 types of marketing strategies
There are many approaches to
- What is FDI? Elaborate on the various types of foreign investment.
Ans: Foreign Direct investment involve those investors who make long term investments such as ‘Joint Ventures’ with local companies or through ‘acquiring or purchasing the local company’ or starting the ‘Green Field Projects’ in order to tap the country’s innate potential in the desired areas
- Write notes on the following:
- Strategic Planning Process
Ans: Strategic planning process involves allocation of resources to firms to fulfill their long-term goals. Any business plan can be classified into three types. They are:
Strategic planning:
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER IV
COURSE CODE & NAME DMBA403-BUSINESS LEADERSHIP
Assignment Set – 1
- Define Leadership. What are Personal Characteristics of an Effective Leadership?
Ans: “The action of leading a group of people or an organization.” That’s how the Oxford Dictionary defines leadership. In simple words, leadership is about taking risks and challenging the status quo. Leaders motivate others to achieve something new and better.
Personal characteristics include
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- What is Contingency Theory? Discuss in detail.
Ans: Contingency theory is another approach of leadership. The speculation of contingency theory emphasizes the leader’s personality and the environment, situation in which leader perform functions. The idea behind this theory is that it focuses on the context of leadership, which suggests however well the leadership technique followed in a particular situation.
A leader needs to mold
- Who coined the term Group and what do you mean by Group Dynamics?
Ans: Kurt Lewin is one of the first researchers to suggest that groups are quite dynamic and powerful and they have the power to influence individuals and communities. He was the one who coined the terminology. The term ‘group dynamics’ means that changes in a group can affect our actions and reactions within a group structure. If you are willing to understand a group, it is important to
Assignment Set – 2
- What is Motivation? Discuss impact of Motivation on Personality and Organisation.
Ans: Motivation giving your staff the correct combination of direction, course, assets and rewards so they are encouraged and quickly do work as per your preferences. In this way, a considerable part behind these challenges can undoubtedly be settled by bestowing appropriate motivation. We generally need to remember that workers are not motivated exclusively by cash-only, but appreciation at the workplace, promotion, etc., at their current position is also
- What is the significance of organisational culture? What is the outcome-oriented culture in an organization?
Ans: Organisational culture focuses on how employees intercept characteristics like structure, autonomy, reward, conflict and other considerations. In common language, it is also known as corporate culture. Alternately we can also call it a company’s norms, values, protocols, and accepted standards. This helps guide the behaviour of people within the organisation. As
- Discuss Ethical leadership and its dark sides in detail.
Ans: Time and again, we have failed in agreeing on what is ethical and moral. A common definition suggests Ethics is the study of standards and protocols associated with one’s moral judgment, standards of conduct and moral philosophy of a specific profession, religion or group. Freud, one of psychiatry’s founding fathers, came to conclusion on Ethics and Morality suggesting following the pleasure principle where every action is tested against pleasure with the superego playing guardian to morality regarding behavior. Recent studies into Ethics have academics
SESSION AUG/SEPT 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMKT301 SALES DISTRIBUTION & SUPPLY CHAIN MANAGEMENT
Assignment Set – 1
- Define Sales Management. What are its objectives?
Ans: DEFINITIONS OF SALES MANAGEMENT:
In the words of Rachman and Romano, “Sales Management includes recruiting, selecting, training, supervising, motivating and evaluating the sales force.”
According to B.R. Canfield, “Sales Management involves the direction and control of salesmen, sales planning,
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- Write Short notes on
- Role of e commerce in selling
Ans: The word e-commerce is a bubbling term in today’s business era. It refers to the use of digital technology to advertise and sell your products or services. There are many types of ecommerce applications like B2B, B2C, one-to-one, mobility, etc. The implementation of ecommerce across the world enhances the speed and accessibility of any product at any time as per the customer’s
- Explain different types of retailers.
Ans:
Assignment Set – 2
- What is Vertical market system? Explain its components.
Ans: A Vertical Marketing System (VMS) is made up of the key distribution channel partners, such as the manufacturer, wholesaler, and retailer, who work together as a single entity to meet the customers’ needs.
In the traditional marketing structure, the manufacturer, wholesaler, and retailer all worked independently to maximise
- Explain the levels of supply chain.
Ans: The Supply Chain Management (SCM) is the management of procedures that includes acquisitions of production ingredients, converting the same into final product, and delivery to the final customers. It also includes the operative plan of delivery, sideward actions of business to increase the growth in customer appraisal and earning comprehensive competition benefits in
- What are the tools of inventory Management? Explain any 3 of them.
Ans: Inventory management tools help to reduce inventory, ensure smooth flow along the supply chain, and optimises cost.
Some popular tools of inventory management are as below.
Mrp-Materials Requirement Planning MRP stands for Materials Requirement Planning, and it is a computer software that determines the number and kind of inventory items needed for manufacturing or sourcing to fulfill the Master Production Schedule (MPS). It’s an important feeder to the production
SESSION AUG-SEPT 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMKT302 CONSUMER BEHAVIOUR
CREDITS 4
Assignment Set – 1
- Discuss the various bases of market segmentation.
Ans: Selecting the right segmentation variable is critical.
For example, small car producers might segment the market on the basis of income, but they probably would not segment it on the basis of political beliefs or religion because they do not normally influence consumers’ automobile needs. Segmentation variables must also be measurable to segment the market accurately.
For example, segmentinIts Half solved only
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- In what situations can a motivational conflict arise? Explain with suitable example.
Ans: “Variety is the spice of life.” Hardly anybody is likely to disagree with this saying. For most of us, too much of the same thing over and over again turns out to be unexciting, tasteless or boring. We are aware that consumers sometimes display ‘variety seeking’ behaviour out of sheer boredom or a desire for variety.
A motivational goal has
- What is brand equity and how does it benefit the company?
Ans: Brand equity refers to the value integral to a well-known brand. It is the incremental value of a business above the value of its physical assets due to the market position achieved by its brand and the extension potential of the brand.
Brand equity can be viewed from the perspective of investor, the manufacturer, the retailer or the consumer. Brand names add value to each of these groups. Investors have a financial motivation for
Assignment Set – 2
- What is source credibility? How does it help in success of an ad? Give suitable examples.
Ans: Source credibility means the extent to which the audience perceives the source as having relevant knowledge, expertise or experience and believes that the source will provide unbiased and objective information about the product or service. The element of credibility has two important dimensions: expertise and trustworthiness.
A). Expertise Research shows that expert and trustworthy endorsers are more persuasive than less knowledgeable or
- What types of influences can a reference group have on consumers? How do marketers use the concept of reference group influence in their strategy?
Ans: Types of Influence Exerted by Reference Groups:
Informational Group Influence Reference groups and other influence sources that can exert informational influence by offering information to help make decisions are referred to as informational groups. For example, chat-groups, forums or websites on the Internet often provide information on subjects such as travel. Informational influence is important because it can affect how much time and
- List the colleges that you considered when deciding which college or university to attend, and the criteria you employed to evaluate them. Describe how you attained information on the different colleges with respect to the criteria that were important to you and how you made your decision. Specify whether you employed compensatory or non- compensatory decision rules.
Ans: Academic Majors Available
Do you already know what you want to study? Fantastic! Check to see if the colleges on your short list offer the specific major you want.
Not sure what you want to study? That’s OK, too! Make sure the colleges you’re interested in have a wide variety of majors to choose from, so you can explore and select your ideal field without transferring to another
SESSION AUG/SEP 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMKT303 – RETAIL MARKETING
CREDITS 4
Assignment Set – 1
- Markets are complex entities that can be segmented in a variety of ways. Explain in detail with relevant examples.
Ans: Markets are complex entities that can be segmented in a variety of ways. It is an important issue to find an appropriate segmentation scheme that will facilitate target-marketing, product positioning, and developing successful marketing strategies and action programmes
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- Store layout can be managed in variety of ways to entice and enhance customers’ shopping experience. With reference to this statement, detail the different forms of store layout with stated advantages and disadvantages.
Ans: Racetrack form This layout ensures the shoppers start from the point where they enter the stores, flow through the entire store and then get back to where they started from. In lifestyle stores this called forced circulation wherein the shoppers are led through the store along the racetrack using
- Define retail merchandising. Explain the steps followed in merchandise management process.
Ans: Retail merchandising refers to the process used to conduct retail sales. As part of the process, the merchandiser pays close attention to the different types of products offered for sale, how to present those products to consumers in a best way, and determine a reasonable retail price for each unit sold. Earlier,
Assignment Set – 2
- Differentiate between private label and national brand. Explain the growth drivers of private label.
Ans: A national brand is a type of product brand name that is nationally distributed. Such brands are developed and managed by brand managers and are available widely at a variety of retail outlets all over the country. In many cases, these are also widely accepted by people worldwide. Among Indian national brands in retail, we have Liberty, Action, etc. whereas worldwide brands in retail include
- List the various methods adopted by retailers to enter global market. Describe all with suitable examples.
Ans: The retailers’ internal expertise and management capability coupled with the amount of financial exposure that the Company wishes to have as well as the kind of control that the Company wishes to exert in the foreign operations decide the entry mode and strategy of International Retailers. Generally the industry talks of five modes of market entry as practiced by the International
- Discuss the concept of retail pricing. Explain in detail the factors influencing retail prices.
Ans: The retail price is what consumers pay for the finished product when it is sold. These customers don’t purchase the item to resell it but to use it. The fundamental objective for a retailer when setting a price is to maximize the profit while setting a price that customer will be ready to pay.
Pricing strategy is
SESSION SEP-OCT 2022
PROGRAM MASTER OF BUSINESS ADMINISTRATION (MBA)
SEMESTER III
COURSE CODE & NAME DMKT304– MARKETING RESEARCH CREDITS 4
Assignment Set – 1
- Explain non-probability techniques and various types of non-probability sampling techniques with suitable examples.
Ans: Non-probability sampling: These methods do not provide every item of the population with any known chance of being selected in the sample. Here, there is no attempt to select a representative sample. The elements of samples are selected on the convenience and/or judgment of the researcher or field
- What are the nine types of Experimental designs?
Ans: Experimental Designs: This kind of study is a process that plans natural order events to meet specific objectives. In this method, certain factors are controlled to see the effect on certain other factors. Here researcher observes the study and experiments in the correct order. Because this study
- Explain in brief about focus group interview, its requirement, and the problems that may arise from using focus group
Ans: They are the best known and widely used type of indirect interviews. Here, a group of people participates in an unstructured indirect interview that the moderator conducts. The group usually consists of six to ten people. In general, the selected persons have similar backgroundsIts Half solved only
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Assignment Set – 2
- Discuss the various properties of scales of measurement. Give suitable examples. Also explain the types of Primary Scales of Measurement
Ans: Let’s discuss each in detail:
- Assignment property: The assignment property is also known as description property. It refers to the researcher’s usage of unique descriptors or labels to identify each object within a set.
Example: A researcher
- Explain the methods of consumer marketing research.
Ans: In this section, you will study a form of applied sociology which is known as Consumer Market Research. It focuses on the study of consumer attitudes, behavior, and preferences in a market-based economy. It also seeks to understand the effects and success of a marketing campaign among its target
- What do you understand by a & quot; quality research report & quot? What are the factors that a researcher should consider while developing such a report?
Ans: The first thing a quality research report should have which is essential to get your reader’s attention is a powerful heading and a good summary. If you fail to get your prospects’ attention, you will fail to
