Assignment_DMBA104_MBA 1 _Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAM

MASTEROF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

COURSE CODE & NAME

DMBA104– FINANCIAL AND MANAGEMENT ACCOUNTING

  1. Discuss 5 accounting concepts with suitable example of each concept.

Ans.

  1. Business separate entity concept

This concept states that business is a separate entity and it is different from the proprietor or the owner. In this concept a company can own assets and incur liabilities in its own name. This separation not only has important legal implication but also has an accounting implication. This enables the business to segregate the transactions of the company from the private transactions of the proprietor(s). It

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2. Prepare trading account of XYZ for the year ending 31 March 2019 from the following information:

Purchases 13,00,000

Sales 15,00,000

Stock (April 1, 2018) 40,000

Wages 30,000

Carriage inwards 14,000

Returns outwards 3,000

Returns inwards 2,500

Freight 15,000

Additional information: Stock on 31 March 2019 was Rs. 1,70,000

Answer:

Trading Account

ParticularsRsParticularsRs

3. Distinguish between management accounting and financial accounting.

Answer. Financial accounting is the preparation and communication of financial information to outsiders such as creditors, bankers, government, customers,  etc. Another objective of financial accounting is to give complete picture of the enterprise to shareholders. Management accounting on the other hand, aims at preparing and

SET 2

4. The Balance Sheet of Punjab Auto Limited as on 31‐12‐2020 was as follows:

 Particulars Rs. Particular Rs. 
 Equity Share Capital 40,000 Plant and Machinery 24,000 
 Capital Reserve 8,000 Land and Buildings 40,000 
 8% Loan on Mortgage 32,000 Furniture & Fixtures 16,000 
 Creditors 16,000 Stock 12,000 
 Bank overdraft 4,000 Debtors 12,000 
  Taxation: Current Future    4,000 4,000 Investments (Short‐term) 4,000 
 Profit and Loss A/c 12,000 Cash in hand 12,000 

                    120000                             120000   

From the above, compute (a) Debt‐Equity Ratio and (b) Proprietary Ratio.

Answer:

Debt Equity Ratio

The debt-to-equity (D/E) ratio is used to evaluate a company’s financial leverage and is calculated by dividing a company’s total liabilities by its shareholder equity. The D/E ratio is an important metric used in corporate finance. It is a measure of the degree to which a company is financing its operations through debt versus wholly owned funds. More specifically, it reflects the ability of shareholder equity to cover all outstanding debts in the event of a

5. State the purpose or objective of preparing a cash flow statement. Also give any two examples of cash flows from operating activities, investing activities and financing activities.

Answer:

Meaning of Cash Flow Analysis

Cash flow analysis is an important tool of financial analysis. It is the process of understanding the change in position with respect to cash in the current year and the reasons

6. Discuss the steps involved in standard costing. Also state the Differences between Standard Costing and Budgetary Control.

Answer. Following are the steps involved in standard costing…

1. Establishment of standards

It is the first step in the standard costing process. Standards have to be set separately for each item of cost. It needs to be done very meticulously.

2. Comparison

Assignment_DMBA103_MBA 1_Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAMME

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

COURSE CODE & NAME

DMBA103-STATISTICS FOR MANAGEMENT

1. Mr. Vijay, a retired government servant, is considering investing his money in two proposals. He wants to choose the one that has higher average net present value and lower standard deviations. The relevant data are given below. Can you help him choosing the proposal?

 Proposal A Net present value (NPV) Chance of the possible outcome of NPV 
  1559 5662 91750.30 0.40 0.30 
 Proposal B Net present value (NPV) Chance of the possible outcome of NPV 
 -10050 5812 20584 0.30  0.40  0.30 

Answer:

Proposal A

NPVProbabilityNPV*Probability  NPV– 5485 = (B)(B)(B)* Probability
1559.3467.7-39264624042.8

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Q2

A manufacturing firm produces steel pipes in three plants with daily production volumes of 500, 1000 and 2000 units respectively. According to past experience, it is known that the fraction of  defectives output produced by the three plants are respectively 0.005, 0.008 and 0.010. If a pipe is selected from a day’s total production and found to be defective, find out (a) from which plant the pipe comes (b) what is the probability that it comes from first plant?

Answer: 

PlantsProduction(A)Faulty Production(B) (A)*(B)= C(C/30.5) 100  = D
1500.0052.58.2%

Que3.Explain the following:

Ans a. Probability Sampling and Non-Probability Sampling

Probability sampling provides a scientific technique of drawing samples from the population. The technique of drawing samples is according to the law in which each unit has a predetermined probability of being included in the sample.

The

SET-II

4. A report says that 80% of India’s females aged 15-59 are not currently engaged in the workforce. A national agency has an opinion that this percentage may be even more. To validate its opinion, the agency did a survey of randomly chosen 1200 females of the age group 15-59 from the different parts of the country and found 228 females working. Do the figures of the survey help the agency in validation of its opinion?

Answer:

The survey shows that around 19% of females are working that matches the expectation of 80% not working women in age of 15-59. 

But this doesn’t helps in real analysis that is the validation of 80% non-workingwomen. 

The real problem here lies in the age group chosen as the 15-21 the most people

Q5. What is regression analysis? Explain steps of performing regression analysis in detail?

The following data shows the yearly sales (in million Rs.) of A2Z- corporation for the last nine years. Develop a regression model.

Year201120122013201420152016201720182019
Sale2.35.35.13.53.42.72.84.12.9

Answer:

Regression analysis mind set is most mathematically minded method is usually why people shy away from it. This technique is meant for those companies that need in-depth, granular, or quantitative knowledge of what might be impacting sales and how it can be changed in one direction or the other, as necessary.

The regression

6. Four observers determine the moisture content of samples of a powder, each man taking a sample from each of six consignments. Their assessments are given below:

observationconsignments
123456
19109101111
212119111010
3111010121110
4121111141210

Discuss whether there is any significant difference between consignments. (Useful data: Ftab(5,15):2.96, Ftab(3,15):3.29)

Answer:

Four observers determine the moisture content of samples of a powder, each man taking a sample from each of six consignments. Their assessments are

MCA_DCA6103_Foundation of Mathematics__InternalAssignments_Set 1&2

SESSION JUL/AUG 2021

PROGRAM MASTER OF COMPUTER APPLICATIONS (MCA)

SEMESTER I

COURSE CODE & NAME DCA6103 – FOUNDATION OF MATHEMATICS

Ques 1 a) Suppose that p and q are prime numbers and that n = pq. Use the principle of inclusion-exclusion to find the number of positive integers not exceeding n that are relatively prime to n

Answer:

Since n is the product of two prime numbers p and q, any number which is relatively prime to n must be relatively prime to both p and q. Consider the following two sets of . Its Half solved only

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Ques1 b) Show that ~[p V(~p ^q)] and ~p ^~q are logically equivalent.

Answer:

Ques 2 a) Find lim x~0 (27x-9x-3x+1)/(1-cos x)

Answer:

Ques2 b)Find the derivative of f(x)=log e x ,x>0, using first principle.

Sol:

F(x)=

Ques 3 a)If y = e ^ (a * sin-1(x)) , prove that (1-x2)yn+2 -(2n+1)xyn+1-(n² + a²)yn = 0.

Answer:

Hence find the value of yn when x=0.

Sol:

Differentiate

Ques 3 b)Find all the asymptotes of the curve y ^ 3 – 6x * y ^ 2 + 11x ^ 2 * y – 6x ^ 3 + x + y = 0.

Sol:

Given :

Ques 4 a)Show that

Sol:

Ques 4 b) Ifu = (3xy-y3)-(y²-2x)³/2 show that

Sol:

Ques 5 Verify Green’s theorem for , where c is the region bounded by the parabola y = x and the line y=x.

Sol:

Boundary condition

x=0,1

Ques 6 a)Solve the system of equations x + y + z = 9; 2x + 5y + 7z = 52; 2x+y=z=0.

Sol:

x+y+z=9

Ques 6 b)Find the value of √-5+12i.

Sol:

Let z=x+iy

Assignment_DBB1202_BBA 2_Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

II

COURSE CODE & NAME

DBB1202 – FINANCIAL ACCOUNTING

Question 1(a)

Bookkeeping is a process of recording and organizing all the business transactions that have occurred in the course of business.  Bookkeeping is an integral part of accounting and largely focuses on recording day-to-day financial transactions of the business.

All the financial transactions such as sales earned revenue, payment of taxes, earned interest, payroll and other operational expenses, loans investments etc. are recorded in books of accounts.

The way the bookkeeping is managed determines the accuracy of the overall accounting process that has been followed by the business. Thus, bookkeeping ensures that the record of financial transactions

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Question 2(b)

SNOParticularsL.FDebitCredit
1Cash AC Dr. Goods Dr. Furniture Dr. To Bank Loan To Captial (Being business commenced with cash, goods, and capital) 1,00,000 80,000 65,000      40,000 2,05,000
3Bank(SBI) Ac Dr. To Cash (Being bank account opened by depositing 50,000)  50,000  50,000
7Goods Ac Dr. To Discount To Amit and Co. (Being goods purchased on credit from Amit and co. worth 20,000 at 2% trade discount) 20,000  400 19,600
9Cash Ac Dr. To Sales (Being cash sales made) 65,000  65,000
10Ashish and Co. Dr Discount Dr. To sales (Being sales made on credit to ashish and co. worth 25,000 giving 3% trade discount) 24,250 750    25,000
14Profit and Loss Ac Dr. Bank AC Dr.(Insurance) To Goods (Being goods worth 1500 destroyed by fire and claim of 1000 received ) 500 1000    1500
15Amit and co. To Cash To Discount 19,600  18,800 800
26Shares(HDFC) Dr. To Bank Ac (Being shares purchased for 15,000) 15,000  15,000
29Rent Ac Dr. To Bank Ac (Being Rent paid) 2,000  2,000

Question 3(a)

The Trial Balance is not absolute proof of the accuracy of ledger accounts. It is a proof only of the arithmetical accuracy of the postings. The total of debits may be equal to the total of credits yet still there may be errors.

Such errors are not disclosed by a trial balance and they are:

1. Errors of Principle:

An error of principle is an error which violates the fundamentals of book-keeping. For instance, purchase of furniture is debited to Purchase Account, instead of Furniture Account. These types of

Question 3(b)

Financial statements are quantitative statements, based on numbers. However, the information they provide to the users have some important qualitative characteristics that enhances the utility of the same.

Understandability

One of the most important features

Set- II

Question 4(a)

Trading and profit and loss Account

ParticularsRs.ParticularsRs.
To Opening Stock To Purchases  12,000  Purchase return (2000) To Gross Profit     To Depreciation on Furniture To advance commission To Establishment Expenses To Tax and Insurance 500 Outstanding                 200 Prepaid                         (50) To Bad debts To Provision for Doubtful debts To Outstanding salary                     To Net Profit  3000 10,000         5500By Sales    15000 Sales return (1000)   By Closing stock     By Gross Profit Ac By Commission  500 Advance            (100)  14,000     4500
18,50018,500
  60 100 2200            650           500         300             100         1,990  5500 400
59005900

Question 4(b)

There are many reasons because of which there is always some difference in passbook and cashbook balances, and some of these are discussed as under :-

1. Cheques issued but not yet presented for payment in the bank

When a cheque is issued to a creditor by the firm, it is immediately recorded on the credit side of the bank column

Question 5(a)

A drawer or the seller draws a bill of exchange on the drawee or the purchaser in order to ensure that the latter will pay him the amount due. However, if the holder or the drawer of the bill of exchange needs funds or money before the due date or the maturity date of the bill, he may opt for

Question 5(b)

Revaluation Account

ParticularsRs.ParticularsRs.

Question 6(a)

Types of Share Capital of A Company

1. Authorized Share Capital

Authorized Share Capital is the total Capital that a company accepts from its investors by issuing shares which are mentioned in the official document of the company. It is also called as Registered Capital or Nominal Capital because with this Capital a company is registered.

2. Issued Share Capital

Issued Share Capital

Question 6(b)

When a company has substantial cash resources, it may like to buy its own shares from the market particularly when the prevailing rate of its shares in the market is much lower than the book value or what the company perceives to be its true value.

This mode of purchase is also

Question 6(c)(i)

Capital Redemption Reserve- Capital redemption reserve account is a type of reserve maintained by a company limited by shares and as the name suggests this reserve deals with shares which are redeemable. The shares which are purported to be redeemed are paid out of the profits of a company. For this purpose, out of the profits, an amount equivalent to the nominal value of the share supposed to be redeemed is transferred to a reserve. This reserve is called a capital redemption reserve account.

A capital redemption reserve account can be used to pay any unissued shares of the company to be issued as fully paid bonus shares to the members of the company. A company buying-back its own

Assignment_DMBA106_MBA 1_Set-1 and 2_Nov_2021

SESSION

JULY/AUG 2021

PROGRAMME

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

COURSE CODE & NAME

DMBA106 – HUMAN RESOURCE MANAGEMENT

1. Define Selection and discuss the process of Selection

Ans.

The process of choosing the most suitable candidate for a job from among the available applicants is called selection. This is the most important stage of employment as the concept of the right candidate for right position, takes its final shape here. Selecting the wrong candidates and rejecting the right candidates could prove to be a costly mistake.

The selection process involves a series of steps which help in evaluating the candidates. The selection process in Its Half solved only

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2. Describe Human Resource Planning. Elaborate the process of Human Resource Planning

Ans. Human Resource Planning (HRP) can be defined as the method of ensuring the right number of qualified people, in the right job at the right time to bring the results in an efficient and effective manner.

HRP is understood as the process of forecasting an organisation’s future demand for, and supply of, the right type of people in the right number. It is only after this that the HR department can initiate the

3. Explain the meaning and types of Appraisal Methods

Ans. A performance appraisal is a regular review of an employee’s job performance and contribution to a company. Companies use performance appraisals to determine which employees have contributed the most to the company’s growth, review progress, and reward high-achieving workers. Although there are many different kinds of performance reviews, the most common is a top-down review in which a manager reviews their direct report. Employees who believe the evaluation’s

Q4.Define discipline. Enumerate the steps for disciplinary procedure

Ans. Discipline is employee self-control which prompts him/her to willingly cooperate with the organisational standards, rules, objectives, etc.

Discipline is best defined as the observation of principles, rules or any other laid down procedures, practices, written or otherwise in the organisation by the employees or group of employees, to whom

Q5.Describe the concept of Competency and it’s linkage to various HR systems.

Ans. Competency is defined as “a capacity that exists in a person that leads to a behaviour that meets the job demands within organisational parameters and that in-turn bring about the desired results.”  Competency can also be defined as “an underlying characteristic of a person results in effective and/or superior performance on the job.”

 Competency can be thought of a as a tool that can be used to map ‘best-inclass’ performance–the best performer is always called the competent performer. Competencies are based on Knowledge

Q6.Elaborate on Rewards & Incentives

Ans. Organisation rewards are those that the employee earns as a result of his employment with the organisation. Most organisations link their reward system to employee performance and commitment to the organisation.

Types of rewards:

  • Extrinsic reward – Extrinsic rewards are tangible in nature and are normally under the control of

Assignment_DMBA105_MBA 1_Set-1 and 2_Nov_2021

ASSIGNMENT SESSION   JUL/AUG 2021

PROGRAM   MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER  I

COURSE CODE & NAME DMBA105 – MANAGERIAL ECONOMICS

CREDITS      4

Q1.Define the term ‘managerial economics’. Explain significance of the study of managerial economics?

Ans. Managerial economics is a science that deals with the application of various economic theories, principles, concepts and techniques to business management in order to solve business and management problems. It deals with the practical application of economic theory and methodology in decision-Its Half solved only

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 Que 2. Define production function. State types and functions of production function?

Ans.  A “production function” expresses the technological or engineering relationship between physical quantity of inputs employed and physical quantity of outputs obtained by a firm. It specifies a flow of

Q3. Explain different types of cost?

Ans.   Types of cost

  1. Money cost and real cost – When cost is expressed in terms of money, it is called as money cost. It relates to money outlays by a firm on various factor inputs to produce a commodity. In a monetary economy, all kinds of cost estimations and calculations are made in terms of money only. Hence, 

Que4. Explain causes of inflation in detail?

AnsI. Demand side

Increase in aggregative effective demand is responsible for inflation. In this case, aggregate demand exceeds aggregate supply of goods and services. Demand rises much faster than supply.

We can enumerate

Q5. Explain different objectives of pricing policies?

  1. Profit maximisation in the short term – The primary objective of the firm is to maximise its profits. Pricing policy as an instrument to achieve this objective should be formulated in such a way as to maximise the sales revenue and profit. Maximum profit refers to the highest possible profit. In the short run, a firm not only should be able to recover its total costs, but also should get excess revenue over costs. It may follow skimming price policy, i.e., charging a very high price when the product is
  2.  

Q6. Define monetary policy. State the objectives of monetary policy in developing countries?

Ans. Monetary policy deals with the total money supply and its management in an economy. It is essentially a programme of action undertaken by the monetary authorities, generally the central bank, to

Assignment_DMBA102_MBA 1_Set-1 and 2_Nov_2021

SESSIONJUL/AUG 2021
PROGRAMBACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTERI
COURSE CODE & NAMEDMBA102 – BUSINESS COMMUNICATION
CREDITS4
NUMBER OF ASSIGNMENTS & MARKS02 30 Marks each

Set – I

Q1. What is communication barrier? Describe various kinds of communication barriers and methods to overcome barriers in organizations.            2+8     

Ans 1.

Communication barrier: Communication fails when the message received is not identical to the message that is sent. Several factors could interfere with the exchange of messages.  Figure depicts the barriers to

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Q2.“Premature evaluations and hurried conclusions distort listening.” Discuss in Detail. 10  

Ans:

Premature Evaluation and Hurried Conclusions

Listening patiently until the speaker completes his or her argument is necessary for correct interpretation of an oral message. The listener can distort the intended meaning by prejudging the intentions of the speaker, inferring the final meaning of the message, or giving a different twist to the

Q3.What do you understand by communication flow? Discuss the formal and informal lines of organizational communication with suitable examples.       2+8   

Ans:

Communication flow: A communication network refers to how information flows within the organisation. Information within an organisation generally flows through a system, rather than being a free flow. In the words of Adler, ‘Communication networks are regular patterns of person-to-person relationships through which information flows in an organisation.’ This means that the flow

Set – II

Q4. What is the basic outline of a persuasive letter? Justify the structure of ideas in persuasive letter.           4+6           

Ans:

Persuasive letters: The most common type of persuasive letter is a sales letter addressed to customers, persuading them to buy your company’s product. A sales letter is similar to an advertisement and uses the

Q5. Describe various types of reports? Elucidate the elements of a formal business report.  5+5        

Ans:

Types of Business Reports: Reports can be classified based on several criteria, including there use (progress and financial reports), purpose (informational, analytical and persuasive reports), frequency of

Q6. Discuss various types of resumes. Describe the salient features of a good resume. 5+5     

Ans:

Types of resumes: A resume is a document that summarises your background, educational qualifications, experience and interests. It may be sent not only to current employers, but also to potential employers, who may hire you for a job that has not been announced. From a prospective employer’s point of view, it serves as a screening device, helping to select the most worthy candidates for a particular position and to eliminate the others. From a job seeker’s point of view, the resume conveys how you present your ideas, whether you are organised and

Assignment_DMBA101_MBA 1_Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAM

MASTER OF BUSINESS ADMINISTRATION (MBA)

SEMESTER

I

COURSE CODE & NAME

DMBA101 – MANAGEMENT PROCESS AND ORGANISATIONAL BEHAVIOUR

Que(1) Define the term Planning. Discuss various steps in Planning.

Ans: Planning can be defined as a basic management function which enables one to select the purpose of the business, and how the resources should be mustered to achieve that purpose to include using the available resources optimally to do that. Planning implies goal setting for the organization keeping in mind the constraints, opportunities, and threats as much as what the person or business which is planning wants to do. Thus, a plan is a blueprint for goal achievement, a blue print that specifies the necessary resource allocations, schedules, tasks, and other actions to Its Half solved only

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Q2.Discuss the concept of Organizing along with importance of the concept.

Ans. The term organisation is used in a generic sense by many to mean anything from a company such as Vodafone to a cultural organisation. The word organising often refers to conducting a party or meeting. But for practicing managers, the term organisation means the formalised and intentional structure of roles and positions.

Organising is a function of the management that follows planning. In order to execute the plan and move towards the goal of the business or any concern, several activities have to be performed. These include human activities, activities by machines, financial activities, marketing of the products and

Q3.What is Controlling? Detail the concept Control as a Feedback System.

Ans Controlling can be defined as measuring and correcting of performance to achieve the organisational goals. According to Brech, “Controlling is a systematic exercise which is called as a process of checking actual performance against the standards or plans with a view to ensure adequate progress and also recording such experience as is gained as a contribution to possible future needs.

Management control is a feedback mechanism much like a thermostat in a refrigerator. What it does is to cut off the

Que 4 What is meant by Motivation? Explain any one theory of Motivation

Ans Motivation is “the process that account for an individual’s intensity, direction,and persistence of effort toward attaining a goal.”

Maslow’s hierarchy of needs theory

According to this theory, proposed by Maslow (1943), human beings have wants and desires which influence their behaviour. Only dissatisfied needs can influence behaviour. The needs follow an order of importance (called hierarchy) and when a lower need is satisfied, he has a need to satisfy a

Q5.Write a detailed note on the term ‘Team’ along with characteristics of an Effective Team.

Ans

A team can be defined as a group of people operating with complementary skills and a high degree of interdependence and accountability to achieve a common and usually difficult goal collectively with authority to execute and the rights to share rewards for the performance.

A team is

Q6. Discuss the concept of Leadership. Detail any one theory of Leadership.

Answer: A simple definition of leadership is that leadership is the art of motivating a group of people to act towards achieving a common goal. This definition of leadership captures the leadership essentials of inspiration and preparation. Effective leadership is based upon ideas but won’t happen unless those ideas can be communicated to others in a way that engages them. In simple words, the leader is the inspiration and the director of the action. He is the person in the group that possesses the combination of personality and leadership skills that makes others want to follow his

Assignment_DBB1105_BBA 1_Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

I

COURSE CODE & NAME

DBB1105 – COMPUTER FUNDAMENTALS

SET -1

1. How would you define Computers? Explain the generation of the computers.

The term ‘computer’ is derived from the word ‘compute’, which means to calculate. A computer can be defined as an electronic device which processes the input (data) and displays the desired output. Computer is also used for storing data. 

Generations of

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2. Convert the following hexadecimal numbers into equivalent octal numbers. (a) A72E (b) 4.BF85

Convert (10101)2 hexadecimal using shortcut method.

  1. A72E

A72E16 = (A x163+ 7 x 162+ 2×161 + E x 160)

             = (10 x163+ 7 x 162+ 2×161 + 14 x 160)

             = 4279810

Now we have to convert this decimal to octal number;

3. Explain Relative Cell Reference with the help of example? Explain the steps to use slide master in a presentation.

Relative cell references in Excel change automatically. It is the default reference used by Excel. It enables you to quickly copy formulas from one location to next (usually rows or columns). For example, A5 for a single cell (relative address); A5:A10 for a range of cells (relative

SET-2

4. Explain the two design strategies for Software System Design. What are the four quality measures for building software?

Software design is a process to conceptualize the software requirements into software implementation. Software design takes the user requirements as challenges and tries to find

5. What are the main functions of operating system? Describe various components of operating systems.

 Functions of Operating System

The main functions of an operating System are:

Resource Management:

The resource management function of an operating system allocates computer resources such as CPU time, main memory, secondary storage, and input and output devices for use. One can view Operating Systems from two points of views: Resource manager and extended

6. Elaborate the TCP/IP protocol layers with the help of diagram. Explain how internet works.

Transmission Control Protocol/Internet Protocol Model

TCP/IP (Transmission Control Protocol/Internet Protocol) is the simple communication language or protocol of the Internet. It can also be used as a communications protocol in a private network (either an intranet or an extranet). When you are set up with direct access to the Internet, your computer is provided with a

Assignment_DBB1104_BBA 1_Set-1 and 2_Nov_2021

SESSION

JUL/AUG 2021

PROGRAM

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

SEMESTER

I

COURSE CODE & NAME

DBB1104 – MARKETING MANAGEMENT

SET -1

1. List the strategies employed by marketers for decisions related to product mix. Briefly explain the factors influencing the product mix decision of a firm.

The following strategies are generally employed by the producer or wholesaler of the product:

1) Expansion of Product mix

2) Contraction of Product mix

3) Alteration of existing products

4) Positioning the product

5) Its Half solved only

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2. Macro environment contains variables that directly or indirectly exert an influence on the business. Do you agree or not? Justify your answer in detail.

Yes, Macro environment contains variables that directly or indirectly exert an influence on the business. Macro environment consists of those forces which are external to the firm. They are beyond the control of the firm. Macro environment not only offers opportunities but also poses threats to the firm. Successful firms take advantage of opportunities and convert threats into opportunities. Macro

3. Define Brand equity. What are the three components of Martin Roll’s definition of brand equity?

The brand equity is one of the important components of the brand. There are several definitions of brand equity. As the brand is a mixture of physical and abstract concepts, brand equity can also be defined in the physical and abstract planes. Brand equity can be defined as the intrinsic value of the

SET – 2

4. The factors which determine consumer behaviour can be grouped into major broad categories. Elaborate categories in detail.

The factors which determine consumer behaviour can be grouped into the following broad categories –

  • Personal determinants
  • Socio-c
  •  

5. Define market segmentation. Describe the need for market segmentation.

The segmentation of the market into homogenous groups indicates that the company is willing to accommodate itself to suit its customers. By segmenting the markets, the marketing manager

6. Explain the steps followed in developing an integrated promotion mix.

Steps in Developing an Integrated promotion mix:

The steps in developing this plan involve:

i) Establishing a Clear Goal and Measurable Objectives

The first step in developing an integrated marketing communication plan is defining your goal and related objectives. A goal is a broad statement of some desired end point – “become the market share leader in our primary market area,” for instance. Objectives relate to the goal and provide