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Description
| SESSION | FEBRUARY – MARCH 2025 |
| PROGRAM | BACHELOR OF BUSINESS ADMINISTRATION (BBA) |
| SEMESTER | VI |
| COURSE CODE & NAME | DBB3202 DIGITAL MARKETING |
Assignment Set – 1
- Define e-marketing. Describe the advantages of e-marketing 3+7
Ans 1.
Definition of E-Marketing
E-marketing, also known as digital marketing or internet marketing, refers to the practice of promoting products or services using digital channels such as websites, search engines, social media platforms, emails, and mobile apps. It uses the internet as a primary medium for communication between businesses and their target customers. E-marketing enables companies to reach wider audiences, customize marketing campaigns, and track consumer behavior with the help of digital
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- Write a short note on
- E-Commerce models
- Advantages of e-commerce.
Ans 2.
- E-Commerce Models
E-commerce models represent the structure and flow of online business transactions. These models describe how businesses interact with their customers, partners, and other businesses in the digital space. The primary e-commerce models include:
Business to Consumer (B2C): In this model
- Identify the key factors driving business success in the virtual world.
Ans 3.
Robust Online Presence and Visibility
A crucial factor driving business success in the virtual world is establishing a strong online presence. This involves developing an appealing, user-friendly website, leveraging search engine optimization (SEO), and maintaining active social media channels. Businesses that consistently appear at the top of search engine results or actively engage users on social platforms are better positioned to attract and retain customers, thus ensuring long-term success.
Assignment Set – 2
- Describe in detail the advantages of co-creation in marketing with suitable examples.
Ans 4.
Enhanced Customer Engagement
Co-creation involves active collaboration between companies and customers in product design, service improvement, and innovation processes. This active participation significantly increases customer engagement and creates a sense of ownership among consumers. For example, LEGO Ideas, a platform allowing fans to submit product ideas, increases customer loyalty and brand attachment
- Discuss the key aspects of brand consumer centricity. Highlight the prominent features of online distribution. 5+5
Ans 5.
Key Aspects of Brand Consumer Centricity and Prominent Features of Online Distribution
Key Aspects of Brand Consumer Centricity
Consumer centricity refers to the strategic approach where businesses prioritize consumer needs, preferences, and behaviors at every stage of product development, marketing, and customer service. The primary goal of consumer-centric brands is to deliver personalized, meaningful experiences that foster loyalty and trust. A key aspect of consumer centricity is customer understanding, which involves comprehensive market research and analytics to capture insights into
- List the different techniques for engaging consumers and explain the significance of content management. 5+5
Ans 6.
Techniques for Engaging Consumers and Significance of Content Management
Techniques for Engaging Consumers
Effective consumer engagement is crucial for brand success, particularly in digital environments. Among various techniques, interactive content stands out as highly effective. Brands employ quizzes, surveys, games, and virtual reality experiences to encourage consumer participation, deepening emotional connections. Social media platforms are instrumental for consumer engagement, enabling brands to maintain continuous two-way dialogues with