DBB3202 DIGITAL MARKETING

Description

SESSION	JUL – AUG 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	5TH
COURSE CODE & NAME	DBB3202 DIGITAL MARKETING

 

 

Assignment Set 1

Q.1. Explain the concept of E Product in details.

Ans 1.

Meaning of E Product

An e product is any product or service designed, marketed, sold and/or delivered predominantly via digital or electronic channels, versus traditional physical retail channels. This encompasses completely digital products (like software, e-books, and online courses) as well as items such as physical goods that are promoted and sold online but physically delivered to the customer.

E Products types

Generally, e products can be categorized into digital and physical e products. Fully digital products are those that are distributed entirely in digital format, most of which are available instantly after purchase and require

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Q.2. Describe the different types of digital ecosystem

Ans 2.

Meaning of Digital Ecosystem

The digital ecosystem is a network of organisations, platforms, technologies and users that are linked, connected and interdependent, and that generate and share value, frequently via shared digital infrastructure. An ecosystem is a group of players that are dependent on each other, and whose collective actions generate something that is greater than the sum of its parts, unlike a single digital product.

Platform Based

 

Q.3. Discuss the social media model by McKinsey.

Ans 3.

Background of the McKinsey Social Media Model

McKinsey has created a systematic approach to social media that a business can use to understand and manage its social media systematically and not in an ad hoc or reactive way. The model identifies the stages of social media strategy in a clear and sequential order and enables organisations to map their own place on the continuum and then plan a progression to more effective use of social media.

Monitoring Stage

The first step of the model is monitoring, when a business is merely a listener to the conversations happening around

 

Assignment Set 2

Q.4. Explain the key elements of brand consumer centricity

Ans 4.

Brand Consumer Centricity means to build the brand by putting the customer at the centre of its development.

Brand consumer centricity is a way of running a business that puts the customer and their needs, wants and experience as the focal point for all decisions, instead of the product or internal convenience. This change in attitude sees the customer relationship as the main asset that a brand needs to constantly develop.

Deep Customer Understanding

A consumer centric brand puts in a massive effort to understand their consumers, rather than merely demographic

 

Q.5. Write the concept of E Procurement in details.

Ans 5.

Meaning of E Procurement

E procurement is the purchasing of goods or services for a business through electronic platforms or internet based systems, as opposed to conventional paper based purchasing methods of purchase order, phone call or physical catalogues. It encompasses the whole purchasing process from the need to the selection of suppliers, ordering and payment, and the whole process takes place electronically.

Key Features of E Procurement

E procurement usually comprises of a

 

Q.6. Explain why businesses should use content management.

Ans 6.

Meaning of Content Management

Content management is the practice of creating, organizing, storing, and publishing digital content, such as website pages, articles, images, and videos, using a specialized content management system that enables numerous team members to work together without an in-depth understanding of technical coding. This system serves as a central hub for handling all of a company’s electronic content in an efficient manner, from a single location.

The Need for Efficient