DBB3202 DIGITAL MARKETING

Description

SESSION	JULY-AUG 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3202 DIGITAL MARKETING

 

 

Assignment Set – 1

 

Q1. Elaborate on the changes that digitisation will bring to the world of business. Is investing in CRM a good decision in today’s competitive business environment? Explain.  5+5     

Ans 1.

Changes Brought by Digitisation in the Business World

Digitisation has fundamentally transformed how businesses operate, communicate, and deliver value. One of the most significant changes is the shift from traditional physical processes to technology-driven operations. Digital tools have streamlined workflows, reduced manual errors, and enabled faster decision-making. Companies today rely on cloud computing, automation, artificial intelligence, and data analytics to improve efficiency and cut operational costs. Another major change is the shift in consumer behavior. Customers now expect instant

 

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Q2. Write a short note on:

1. E-Pricing
2. Types Of Digital Ecosystems 5+5

Ans 2.

E-Pricing

E-Pricing refers to the process of determining and adjusting prices for products and services sold through digital channels. In the digital marketplace, pricing strategies require more flexibility, transparency, and data-driven decision-making than traditional pricing methods. E-Pricing uses online customer behavior, competitor pricing, demand patterns, and real-time analytics to determine optimal pricing. One of the main advantages of e-pricing is dynamic pricing, where prices

 

Q3. Define social media. Explain the best practices for analysing social media data.     2+8

Ans 3.

Social Media

Social media refers to digital platforms and online networks that allow users to create, share, and exchange information, opinions, images, videos, and messages. It enables real-time interaction among individuals, communities, and organizations through websites and mobile applications. Platforms such as Facebook, Instagram, YouTube, LinkedIn, and X (Twitter) facilitate communication,

 

 

Assignment Set – 2

 

 

Q4. Discuss the 4 Cs of customer centricity and explain how this framework guides business strategy. 10    

Ans 4.

4 Cs of customer centricity

Customer centricity refers to designing products, services, and business processes around customer needs, expectations, and value creation. The **4 Cs of customer centricity—Customer, Cost, Convenience, and Communication—**provide a modern framework that replaces the traditional 4 Ps of marketing. This approach ensures that business strategies align with evolving

 

Q5. Describe the steps involved in the online procurement process. 10  

Ans 5.

Steps involved in the online procurement process

Online procurement refers to purchasing goods and services through digital platforms, e-marketplaces, and automated systems. This process improves efficiency, reduces costs, increases transparency, and accelerates decision-making. The steps involved follow a structured

 

Q6 Explain in brief:

1. Newsletters
2. Tools for building consumer engagement through content management 2+8

Ans 6.

Newsletters

A newsletter is a periodic digital publication sent by organizations to subscribers or customers to share updates, news, promotions, and informative content. Newsletters help maintain direct communication with the audience while enhancing brand recall and trust. Businesses use newsletters to announce new products, share educational articles, promote offers, highlight achievements, and nurture customer relationships. Effective newsletters are