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SESSION January 2024
PROGRAM BACHELOR of business administration (BBA)
course CODE & NAME DBB3202 – Digital Marketing

30 Marks each


Assignment Set – 1st


  1. Prepare a step-by-step guide on the application of E-marketing in business.

Ans: Applying E-marketing, or electronic marketing, involves leveraging digital channels and technologies to promote products or services, build brand awareness, and engage with target audiences.

Here’s a step-by-step guide on how to apply E-marketing in a business: 

Step 1: Define Objectives and Goals Identify Business Objectives:  Clearly define the overall business goals and objectives that E-marketing aims to support, whether it’s increasing sales, building brand

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  1. Define the advantages of E-commerce.

Ans:E-commerce, or electronic commerce, refers to the buying and selling of goods and services over the internet. The advantages of e-commerce have contributed significantly to its widespread adoption and growth.

Here are key advantages: 

Global Reach:  E-commerce breaks down geographical barriers, allowing businesses to reach a global audience. Companies can sell their products and services to customers anywhere in the


  1. What are the four steps in the social media model given by Mckinsey?

Ans:McKinsey, a global management consulting firm, has proposed a social media model that consists of four key steps. These steps are designed to help businesses effectively leverage social media for strategic purposes.

The four steps in the McKinsey social media model are: 

Monitor:  The first step involves actively monitoring social media channels to gain insights into what customers, competitors, and the broader market are saying. This includes tracking brand mentions, industry


Assignment Set – 2nd



  1. What are the 4 Cs of Consumer Centricity?

Ans:The 4 Cs of Consumer Centricity is a framework that focuses on putting the consumer at the center of business strategies and decision-making processes. These Cs represent key elements that businesses need to consider to create a customer-centric approach.

The 4 Cs are: 

  • Customer Understanding: The first C emphasizes the importance of deeply understanding



  1. Explain the types of Engagement Marketing?

Ans:Engagement marketing is a strategy that focuses on creating meaningful interactions and connections between a brand and its audience. The goal is to engage customers actively and build long-term relationships. There are various types of engagement marketing tactics, each designed to involve and captivate the target audience.

Here are some key types of engagement marketing: 

  • Content Marketing:


  1. Explain campaign management using Facebook.

Ans:Campaign management on Facebook involves the planning, execution, and analysis of advertising campaigns on the social media platform. Facebook provides a robust advertising platform with various tools and features to help businesses reach their target audience effectively.

Here’s an overview of the key steps involved in campaign management using Facebook: 

  1. Objective Setting: Define clear objectives for your Facebook advertising campaign. Facebook offers