DBB3202 DIGITAL MARKETING

Description

SESSION	July – AUGUST 2024
PROGRAM	Bachel0r OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
course CODE & NAME	DBB3202 & Digital Marketing
CREDITS	04
nUMBER OF ASSIGNMENTS & Marks	02 30 MARKS EACH

 

                    

Assignment Set – 1^st

Questions

 

1. What is Digital Marketing? Explain the difference between Traditional and Digital Marketing.

Ans:

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to target audiences. It encompasses a wide range of strategies and tactics, including search engine optimization (SEO), social media marketing, content marketing, email marketing, online advertising, and more. Digital marketing leverages the internet and electronic devices to reach and engage with consumers, providing measurable results and allowing for real-time adjustments to campaigns.

Key Components of Digital

 

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2. What is CRM? Explain the components of CRM in detail.

Ans:

Customer Relationship Management (CRM) is a strategy and set of practices for managing and analyzing customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer service, retain customers, and drive sales growth by gaining insights into customer behaviour and using that knowledge to improve business relationships.

Components of

3. What is Digital Eco system? Explain the types of Digital Eco System in detail.

Ans:

A digital ecosystem is a network of interconnected digital entities (such as individuals, businesses, devices, and technologies) that interact, collaborate, and co-evolve to create value. These ecosystems are dynamic and adaptive, leveraging digital technologies to facilitate communication, collaboration, and innovation.

Key Characteristics of Digital

 

 

Assignment Set – 2^nd

Questions

 

4. Explain the 4 Cs of Customer Centricity in detail.

Ans:

The 4 Cs of Customer Centricity represent a framework for businesses to focus on and prioritize their customers in all aspects of their operations. This approach aims to create a more customer-focused business strategy that drives loyalty, satisfaction, and long-term success. The 4 Cs include Customer Experience, Customer Insight, Customer Value, and Customer Journey.

Here’s a detailed

 

 

5. Explain any four tools for building consumer engagement through content management.

Ans:

Building consumer engagement through content management involves using various tools to create, manage, and optimize content effectively.

Here are four key tools for building consumer engagement through content management:-

1. Content Management Systems (CMS)

Definition: A CMS is a software platform that enables users to create, manage, and publish digital content easily, without needing extensive technical knowledge.

Key Features:

• Content Creation and Editing: Tools for writing, editing, and formatting content with a user-friendly interface.
• Content
•  

 

 

6. Explain the types of Engagement Marketing?

Ans:

Engagement marketing focuses on creating meaningful interactions with customers to build relationships, foster loyalty, and drive brand advocacy. Unlike traditional marketing, which often emphasizes one-way communication, engagement marketing is about encouraging two-way interactions and actively involving customers in the brand experience.

Here are the primary