DBB3321 MODERN RETAIL MANAGEMENT PROCESS AND RETAIL SERVICES

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3321 MODERN RETAIL MANAGEMENT

 

 

Assignment Set – 1

 

Q.1. Explain the development of modern retailing and discuss the major retail formats in India. (5+5 = 10 Marks)

Ans 1.

Modern retailing has evolved from traditional unorganized trade through organized chains to a technologically advanced connected commerce. India’s sector of retail, the world’s fifth largest, has transformed over the past decades, fueled by urbanization an increase in income, international investment liberalization and the emergence of digital technology.

Development of Modern Retailing in India

Indian retailing developed through different stages. The period prior to liberalization was filled with small family-

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Q.2. What is multichannel retailing? List the importance of ownership structures in modern retail organizations. (2+8 = 10 Marks)

Ans 2.

Multichannel retailing refers to the practice of selling goods through multiple distribution channels simultaneously giving customers the option of purchasing with the mix of stores, web sites catalogues, mobile applications as well as social commerce platforms is most suitable for their needs. It’s now morphed into Omnichannel Retailing which integrates these channels to provide seamless customer

 

 

Q.3. Describe the process of developing an effective retail strategy. (10 Marks)

Ans 3.

Retail strategy is the comprehensive strategy that outlines how a retail organization will accomplish its commercial goals through creating a distinctive position in the marketplace, catering to specific customers, and using the resources needed to sustain a competitive advantages. The development of a successful strategy demands an analysis that is thorough, logical and a disciplined

 

Assignment Set – 2

 

Q.4. Elaborate on the advantages and challenges as a retail growth strategy. (10 Marks)

Ans 4.

Retail growth strategies enable organizations to increase their market share or revenue as well as improve their standing in the marketplace through various strategies for expansion, including an organic store rollout, franchising acquisitions, acquisitions, as well as the expansion of their operations internationally. Each approach to growth has distinct advantages while presenting specific

 

Q.5. Discuss the role of Information Technology in modern retailing. (10 Marks)

Ans 5.

Technology has revolutionized everything about modern retailing including customer interaction and managing supply chain to operational and an analysis of financial performance. IT capabilities now determine the competitive landscape in ways that were unimaginable prior to the age of digital retail.

Point of Sale and Customer

 

Q.6. List the ethical and legal aspects of retailing and explain the importance of corporate social responsibility in retail businesses. (5+5 = 10 Marks)

Ans 6.

Compliance with ethical and legal standards in retailing is both an ethical prerequisite and a critical requirement in the current climate of consumer awareness, public scrutiny on social media and customer expectations demand that retailers work with integrity, transparency and real dedication to social and environmental responsibility.

Ethical and Legal