DBB3311 TECHNOLOGY MANAGEMENT

Description

SESSION	JUL – AUG 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3211 TECHNOLOGY MANAGEMENT

 

 

Assignment Set 1

Q.1. Analyse how Reliance Jio used technology management (process vs product technology and technology evolution) to disrupt the Indian telecom sector. Discuss its business and societal impact.

Ans 1.

Background of the Jio Disruption

Reliance Jio launched into the Indian telecom industry during a time when data was prohibitively expensive, and most people could not afford to use it. However, rather than compete with other companies in the industry using similar strategies, Reliance Jio decided to focus its whole strategy on technology management. This included launching a brand new product and developing a completely different process behind       that product, enabling them to significantly transform the telecom landscape in

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Q.2. Examine the technology forecasting, assessment, and R&D management challenges faced by Indian vaccine makers (e.g., Bharat Biotech) during COVID-19. Suggest how better technology assessment could have reduced risks.

Ans 2.

Context of Vaccine Development During COVID-19

Bharat Biotech and other Indian vaccine manufacturers were forced to shrink their typical year-long process of developing and evaluating vaccines into mere weeks due to the emergence of the novel coronavirus (COVID-19). The rapid pace at which these decisions needed to be made regarding a completely unknown virus created significant issues for technology forecasting, technology assessment, and overall R&D management.

Technology Forecasting Challenges

The term “technology forecasting”

 

Q.3. Evaluate Tata Motors’ technology strategy and absorption approach in the EV journey (e.g., Nexon EV). Propose how it should manage the technology life cycle and S-curve for sustained advantage.

Ans 3.

Tata Motors Technology Strategy in the EV Journey

Tata Motors chose a phased, “learn-as-you-go” method for EV development, instead of making a dramatic leap forward by creating completely unproven EV architectures. The Nexon EV was created using a modified form of an already existing gasoline-powered vehicle platform. This allowed Tata Motors to get into the rapidly growing EV segment as fast as possible, while also avoiding the costly and risky

 

Assignment Set 2

Q.4. Critically analyse the Maruti–Suzuki technology transfer success using transfer models, modes, and dimensions. What lessons does it offer for current Indian technology-transfer deals?

Ans 4.

Background of the Maruti-Suzuki Technology Transfer

The joint venture established by Maruti and Suzuki during the 1980s is an excellent example of technology transfer from Japan to India. This joint venture converted a poorly performing state-owned company into a market leading car producer through the process of transferring Japanese production techniques, product design, and quality control systems to the Indian environment.

Technology Transfer Model Used

The transfer used a joint venture format with Suzuki owning some of the equity as well as the Indian Government

Q.5. Discuss the human, organisational, and industrial-relations challenges of AI/RPA adoption in Indian IT and banking firms. Recommend measures for smooth integration of people and technology.

Ans 5.

Background of AI and RPA Adoption

The use of artificial intelligence (AI) and robotic process automation (RPA) by Indian information technology (IT) companies and banking institutions has grown in recent years. AI and RPA are used to perform repetitive tasks, including data entry, transaction processing, and handling basic customer queries. Although the use of AI/RPA will provide some level of productivity improvement for organizations using them, they will also create major issues related to human resources,

 

Q.6. Design an action plan for an Indian tech firm to cross Moore’s marketing chasm while selecting and implementing AI-based knowledge-management tools. Integrate innovation and knowledge-management concepts.

Ans 6.

Understanding Moore’s Marketing Chasm

The “chasm” as described by Moore refers to the division between those early adopters of a new technology (those that were drawn to innovation) and the early majority (those who require proven, practical solutions with a history of reliability prior to making a commitment). This is exactly where many of the most promising technologies fall short; the strategies used to attract the excited