DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT

Description

SESSION	JAN – FEB 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	VI
COURSE CODE & NAME	DBB3323 MERCHANDISING AND SUPPLY CHAIN

 

 

Assignment Set – 1

 

Q.1. What do you understand by the term ‘Retailing’? Explain different types of retailing. (2+8 = 10 Marks)

Ans 1.

Retailing is the sale of goods and services to the ultimate consumer for personal or household usage. It is the final stage of distribution between manufacturers and wholesalers on one side and consumers on the other. Retailing covers all the activities associated with the sale of goods or services in small quantities to individuals for personal, family or household use rather than resale or commercial use.

Store-Based Retailing

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Q.2. Explain different types of supply chain strategies. (10 Marks)

Ans 2.

Supply chain strategy is the highest-level program that outlines the structure of an organization’s purchase, production, inventory and distribution operations in order to provide products to its customers effectively and efficiently. Businesses employ various strategies for their supply chains based on their product characteristics, customer demands, and position requirements.

Lean Supply Chain Strategy

The strategy of lean

 

Q.3. Write a detailed note on management of Product Life Cycle. (10 Marks)

Ans 3.

The Life Cycle of a Product Life Cycle is a marketing notion that outlines the stages an item goes through beginning with its launch in the marketplace until its final declining and retraction. Each stage must be managed effectively, which will require distinct pricing, marketing and supply chain strategies to match the market and demand conditions characteristic of each stage.

Introduction Stage

During introduction, the

 

Assignment Set – 2

 

Q.4. What do you mean by Energy House? Give a brief description of measures adopted for retail distribution and replenishment. (2+8 = 10 Marks)

Energy House in the retail context refers to a centralized functional hub, or distribution facility specially designed to improve the energy efficiency of logistics that coordinates product distribution as well as replenishment functions in a retail system with minimum environmental impact and maximum operational efficiency.

Measures for Retail Distribution

Hub and spoke distribution networks connect the distribution of regional centers that allow individual stores to be supplied in scheduled delivery. This method consolidates multiple suppliers’ deliveries to the hub,

 

Q.5. Explain the term Information System. Also, throw some light on the components of information system. (3+7 = 10 Marks)

Ans 5.

Information systems are an organised combination of humans with hardware, software network communications, data resources and methods that gathers, processes, stores, and distributes information for decision-making, coordination, control analytics, and visualisation in an organisation. For retail and supply chain management, information systems form the technological

Q.6. Elaborate the concept of category management. Discuss the process of category management. (3+7 = 10 Marks)

Ans 6.

Category management refers to a retailing and supply chain management concept in which categories of products are controlled by strategic business units rather than as product lines. Every category is considered a distinct business having its own goals strategy, tactics, as well as performance metrics. decision-making about range of products price, positioning, and promotions