DBB3323 MERCHANDISING AND SUPPLY CHAIN MANAGEMENT

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SESSION  JULY – AUGUST, 2024 
PROGRAM  BACHELOR OF BUSINESS ADMINISTRATION (BBA) 
SEMESTER  VI 
COURSE CODE & NAME  DBB3323 – MerCHANDISING AND SUPPLY CHAIN MANAGEMENT  
CREDITS      4
NUMBER OF ASSIGNMENTS & MARKS  02 

30 Marks each 

 

 

Assignment Set – 1st

Questions

 

  1. What you understand by retail management. Discuss the types of store retailing.

Ans:

Understanding Retail Management

Retail management refers to the process of overseeing and directing the activities involved in running a retail store or chain. It encompasses a broad range of functions aimed at maximizing sales, ensuring customer satisfaction, and achieving profitability. Key responsibilities include managing inventory, staff, store layout, customer service, marketing, and financial operations.

Types of Store Retailing

Retail stores come in various formats, each

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  1. Elaborate on various supply chain challenges faced in consumer electronics retailing.

Ans:

Retailing consumer electronics presents unique supply chain challenges due to the complexity, rapid innovation, and high demand variability associated with these products.

Here are some of the key supply chain challenges faced in consumer electronics retailing:-

  1. Demand Forecasting and Inventory Management
  • Volatility in Demand: Consumer electronics often experience rapid changes in demand due to new product releases,

 

  1. Discuss the merchandising strategies used by retailers to entice their customers.

Ans:

Retailers use a variety of merchandising strategies to attract and engage customers, drive sales, and enhance the shopping experience. These strategies encompass product presentation, promotions, and store design, and are aimed at making the shopping experience appealing and convenient.

Here’s a detailed look at

 

 

 

Assignment Set – 2nd

Questions

 

  1. Elaborate on the various stages of product life cycle.

Ans:

The product life cycle (PLC) describes the stages a product goes through from its introduction to its eventual decline and removal from the market. Understanding these stages helps businesses manage products effectively, adjust marketing strategies, and optimize profitability.

Here’s a detailed look at each

 

  1. Explain the concept of space management. Suggest some ways to effectively manage space.

Ans: Space management is the process of optimizing the use of physical space within a retail environment, office, or other facility to enhance functionality, efficiency, and aesthetics. Effective space management ensures that every square foot is utilized effectively to meet operational needs and

 

 

  1. Discuss the advantages of Barcoding in retail industry.

Ans:

Barcoding is a technology used in the retail industry to automate and streamline various processes through the use of barcodes, which are graphical representations of data that can be scanned and read by barcode scanners. The advantages of barcoding in the retail industry are numerous and significantly enhance operational efficiency and accuracy.

Here are some of the key