DBB1114 MICROECONOMICS

Description

SESSION	JUL-AUG 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	I
COURSE CODE & NAME	DBB1114 MICROECONOMICS

 

 

Assignment Set – 1

 

 

1. Explain the meaning and importance of Managerial Economics. Discuss the decision-making process and the role of a managerial economist in a business organization. 4+6

Ans 1.

Meaning of Managerial Economics

Managerial Economics is a specialized branch of economics that applies economic theories, tools, and concepts to business management and decision-making. It bridges the gap between theoretical economics and practical business operations. It focuses on analyzing business problems, evaluating options, and making rational decisions that align with the organization’s objectives. Managerial economics is both micro and macro in nature—it deals with individual business decisions as well as external factors like market conditions, government policies, and global trends that influence

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2. Explain consumer surplus and the theory of demand, highlighting the factors affecting demand. 4 +6

Ans 2.

Consumer Surplus and Theory of Demand

Consumer Surplus

Consumer surplus refers to the difference between the amount a consumer is willing to pay for a product and the actual price they pay. It measures the extra satisfaction or benefit gained by consumers from purchasing goods at a lower market price. For example, if a consumer is willing to pay ₹100 for a product but buys it for ₹70, the ₹30 difference represents their surplus. This concept, introduced by Alfred Marshall, reflects consumer welfare and forms an essential part of welfare economics. It helps in understanding market efficiency and the benefits consumers receive in

 

3. Explain the concept of Demand Forecasting. Describe the various tools and techniques used for forecasting demand. 3+7

Ans 3.

Concept and Techniques of Demand Forecasting

Demand Forecasting

Demand forecasting is the process of predicting future demand for a product or service based on historical data, market trends, and consumer behavior. It forms a vital part of managerial decision-making and planning. The objective is to ensure that production, inventory, and financial plans align with expected demand levels. Accurate demand forecasting minimizes risks, optimizes resource utilization, and enhances customer satisfaction. It assists in avoiding overproduction or underproduction and

 

 

Assignment Set – 2

 

4. What do you mean by Cost Analysis in Managerial Economics. Explain the cost-output relationship in the short run and long run. 10

Ans 4.

Cost Analysis in Managerial Economics and Cost-Output Relationship

Cost Analysis

Cost analysis in managerial economics refers to the detailed study of cost behavior, cost structure, and the relationship between cost and output. It helps a firm understand how different types of costs—fixed, variable, and total—change with variations in the level of production. The purpose of cost analysis is to identify cost-efficient methods, improve resource utilization, and enhance

5. Compare and contrast the features of Perfect Competition, Monopoly, Monopolistic Competition, and Oligopoly. Explain how price and output are determined in each market structure. 10

Ans 5.

Market Structures and Determination of Price and Output

Market Structures

Market structure refers to the characteristics and organization of a market that influence the behavior of firms and the nature of competition. The four key types of market structures are Perfect Competition, Monopoly, Monopolistic Competition, and Oligopoly. Each structure differs in terms of the number of sellers, type of product, entry barriers, and control over prices. Understanding these helps in

 

 

6. Explain the Kinked Demand Curve Theory of Oligopoly. What are its assumptions, implications, and limitations? 2+8

Ans 6.

Kinked Demand Curve Theory of Oligopoly

Kinked Demand Curve Theory

The Kinked Demand Curve Theory, developed by economist Paul Sweezy, explains why prices tend to remain stable in an oligopolistic market. It suggests that firms face a demand curve that has a “kink” at the prevailing price level. This kink results from the expectation that rival firms will follow price reductions but ignore price increases. Consequently, firms hesitate to change prices, leading to