DSCM402 CATEGORY MANAGEMENT IN PURCHASING

Description

SESSION	FEB-MARCH 2025
PROGRAM	MASTER OF BUSINESS ADMINISTRATION
SEMESTER	IV
COURSE CODE & NAME	DSCM402  CATEGORY MANAGEMENT IN PURCHASING

 

 

Set – 1

 

 

Q1. What are the foundational elements of category management for retailers, and why are they important for success?          10       

Ans 1.

Category Management

Category Management is a strategic approach that retailers use to manage product categories as individual business units. It aims to maximize the overall performance of a category by aligning products with consumer demand and business goals. Rather than managing products in isolation, category management looks at them in groups or categories from a customer’s perspective. Each category is treated as a separate entity with its own strategy, goals, and performance metrics.

Key Foundational

 

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Q2. Explain the key components of the annual planning approach.        10       

Ans 2.

Annual Planning in Category Management

Annual planning in category management refers to the systematic process of developing a year-long roadmap for managing categories to achieve business objectives. It sets the direction for assortment planning, promotional activities, pricing strategies, and supplier negotiations for the year. This structured approach aligns category goals with overall business strategy and ensures

 

 

Q3. Discuss the importance of data and gaining insights on suppliers with regards to Category Management            10       

Ans 3.

Importance of Data and Supplier Insights in Category Management

Role of Data in Category Management

Data serves as the backbone of effective category management. It provides factual and objective information that supports decision-making across all phases—from assortment planning and pricing to promotions and supplier negotiations. Accurate data helps identify trends, consumer preferences, seasonal variations, and performance gaps within a category. In today’s data-

 

Set – 2

 

 

Q4. Explain the seven stages of strategic sourcing plan.    10       

Seven Stages of Strategic Sourcing Plan

Strategic Sourcing

Strategic sourcing is a systematic and data-driven approach to optimizing an organization’s procurement activities by aligning purchasing strategies with business goals. Unlike traditional sourcing, which focuses on short-term savings, strategic sourcing emphasizes long-term value creation, supplier collaboration, and risk mitigation. The process is carried out in several structured stages to ensure efficiency and alignment.

Stage 1: Profile the

 

Q5. Discuss what is meant by Supplier selection? Why is it essential       5+5     

Ans 5.

Supplier Selection and Its Importance

Defining Supplier Selection

Supplier selection is the process of identifying, evaluating, and choosing suppliers who can provide the required goods or services at the best value. This process involves assessing various parameters such as product quality, pricing, delivery capabilities, compliance, and long-term reliability. The goal is to select suppliers that align with the organization’s operational and strategic needs.

 

Q6. Explain the category strategy of Hershey’s and state how it helped the company maintain its space in the market            5+5     

Ans 6.

Hershey’s Category Strategy and Its Market Impact

Hershey’s Category Strategy

Hershey’s, one of the largest chocolate manufacturers in the world, employs a comprehensive category management strategy that has helped it maintain a strong presence in the confectionery market. The company strategically manages its product categories—chocolates, sweets, and snacks—as individual business units. Each category is analyzed for performance, customer behavior, and market trends. Hershey’s leverages consumer insights, in-store data, and