DBB1201 BBA BUSINESS COMMUNICATION

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DBB1201 BBA BUSINESS COMMUNICATION
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SESSION  JULY-AUG 2024 
PROGRAM  BACHELOR OF BUSINESS ADMINISTRATION (BBA)/BACHELOR OF COMMERCE (BCOM) 
SEMESTER  II/III 
COURSE CODE & NAME  DBB1201/DCM2101 BUSINESS COMMUNICATION
   
   

 

 

Assignment Set – 1

 

 

  1. Define Communication. Mention any four barriers to communication and substantiate your answer with one example for each.

Ans 1.

Definition of Communication

Communication is the process of sharing information, ideas, emotions, or thoughts between individuals or groups to achieve mutual understanding. It is a fundamental aspect of human interaction that facilitates relationships, decision-making, and coordination. The process involves a sender conveying a message through a medium to a receiver, who provides feedback. Effective communication is essential for personal, social, and professional success. However, several barriers can disrupt the

 

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  1. Differentiate between listening and hearing. Explain the different types of listening.

Ans 2.

Difference Between Listening and Hearing

Listening and hearing are often used interchangeably, but they are distinct concepts. Hearing is the physiological process of perceiving sound through the ears. It is passive and does not require conscious effort. Listening, on the other hand, is an active process that involves focusing on, interpreting, and understanding the sounds and messages being conveyed.

Key Differences

 

 

  1. Comment on Reading as a skill. Discuss the various types of readings.

Ans 3.

Reading as a Skill

Reading is a fundamental skill that involves decoding written symbols to derive meaning. It is an essential component of communication, enabling individuals to acquire knowledge, develop critical thinking, and engage with diverse perspectives. Unlike casual skimming, effective reading requires focus, comprehension, and sometimes interpretation. Reading is not only a tool for learning but also a

 

Assignment Set – 2

 

 

  1. What is a Resume? Explain the different components of a Resume.

Ans 4.

Resume

A resume is a formal document that summarizes an individual’s education, work experience, skills, achievements, and other qualifications. It is a key tool used by job seekers to showcase their suitability for a particular role. A resume serves as the first impression a candidate makes on potential employers, aiming to convince them of the applicant’s qualifications and prompt further engagement,

 

  1. Highlight the specific objectives of corporate advertising. Discuss the different types of corporate advertising.

Ans 5.

Objectives and Types of Corporate Advertising

Corporate advertising is a form of advertising that focuses on promoting a company’s brand, image, or values rather than specific products or services. Its primary aim is to shape public perception, build goodwill, and foster trust among stakeholders. Unlike product advertising, corporate advertising targets a

 

  1. Elucidate the term meeting in terms of business context. Discuss the different categories of business meetings.

Ans 6.

Understanding Meetings in a Business Context

A meeting in a business context is a formal or informal gathering of individuals or teams aimed at discussing issues, making decisions, planning activities, or resolving problems. Meetings serve as critical tools for communication and collaboration within organizations, enabling participants to exchange information, align on objectives, and address challenges. Effective meetings contribute to organizational efficiency and foster teamwork by providing a structured platform for dialogue and

 

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