DBB2216  DESIGN THINKING

Description

SESSION	JULY-AUG 2026
PROGRAM	BACHELORS OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	IV
COURSE CODE & NAME	DBB2216  DESIGN THINKING

 

 

Assignment Set 1

 

1. Explain the concept of Design Thinking, its evolution, core principles, and its benefits in innovation and problem-solving.

Ans 1.

Design thinking is an approach to problem-solving based on understanding the people affected by the problem. It combines user needs with what’s feasible for a company and its overall objectives. Instead of assuming their initial idea will work, design teams spend time exploring the problem, developing multiple potential solutions and then testing those solutions with users. This testing process allows the team to learn about the effectiveness of each alternative and ultimately produce a final solution that meets the specific requirements of users in the real-world

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2. Discuss the key elements of a Design Thinking mindset—curiosity, empathy, and collaboration. How does the Empathize stage help in understanding users and their needs?

Ans 2.

The Design Thinking mindset influences the team’s response to uncertainty, and their understanding of others. With curiosity, empathy, and collaboration, the team will continue to learn, as opposed to defending their initial assumptions. This is true throughout the entire process; however, it is particularly true while conducting research on the user experience. Both the questions asked

 

3. Explain how data analysis techniques can be used to identify patterns, trends, and user needs. Illustrate their importance in the Design Thinking process with suitable examples.

Ans 3.

Data analysis is used by the Design Thinking team to convert research data into a better knowledge of user needs. Research methods include interviews, observational studies, survey results and service records which provide a great deal of information. However, the information provides value only when the team can relate different types of information and explain how those relationships affect the design challenge. Therefore, research becomes a foundation for action as opposed to an assemblage of views.

Organising and Preparing Data

The initial step in this process will be to organize all of the collected data. In order to do so, you may want to

Assignment Set 2

 

4. Explain the Define stage of Design Thinking. How can research findings be analyzed to formulate a clear and actionable problem statement? Also discuss the role of “How Might We” (HMW) questions in framing design opportunities.

Ans 4.

The Define stage and analysis of findings

The Define phase takes information from user research to create a specific problem statement for your team to work on. It links user experiences with their needs. A good definition provides guidance while allowing for exploration of different options before making a decision on how to solve the problem.

The process of analysis begins with a review of interview notes, observation logs, etc., as well as the identification of key experiences that have taken place during the process, and the grouping together of similar

 

5. Discuss the Ideate stage of Design Thinking. Explain individual brainstorming, group brainstorming, and the SCAMPER method as techniques for generating creative solutions.

Ans 5.

The Ideate stage

At this stage, you are generating ideas for potential ways to address the problem you have defined based on your research. This stage will help you look at a variety of options for how to go about developing something. Your team should start by defining the problem you want to solve, or ask a “How Might We…” question, which will allow for creative thinking while still remaining user centered.

Ideation is based on divergent and convergent thinking. Divergent thinking allows for many possible solutions, including unique ones. Convergent thinking evaluates each solution and determines which one

 

6. Explain the purpose and benefits of prototyping in Design Thinking. Discuss paper prototyping, cardboard prototyping, and digital wireframing, and explain how testing and user feedback help improve a proposed solution.

Ans 6.

Purpose and benefits of prototyping

Prototyping is about making a basic version of your concept available for others to examine and assess. Your prototype could illustrate the form factor of a product, the flow of interactions within a service, or the progression of screens within an app. Your prototype doesn’t have to include all of the features of the complete solution.

The primary goal of the prototype is education. Prototypes provide teams with the ability to see what they have suggested in