DBB3101 CONSUMER BEHAVIOUR BBA 5

Description

SESSION	JUL-AUG 2024
PROGRAM	BACHLORS OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	V
COURSE CODE & NAME	DBB3101 CONSUMER BEHAVIOUR

 

 

Assignment Set – 1

 

 

1. Define Consumer behaviour in Marketing.

Ans 1.

Consumer Behavior in Marketing

Consumer behavior in marketing refers to the study of how individuals, groups, or organizations make decisions to purchase, use, and dispose of products or services. It encompasses the psychological, social, and emotional factors that influence consumer actions. Businesses analyze consumer behavior to understand what motivates people to buy certain products, the frequency of

 

Its Half solved only

Buy Complete from our online store

 

https://smuassignment.in/online-store/

 

MUJ Fully solved assignment available for session July-Aug 2024.

 

Lowest price guarantee with quality.

Charges INR 198 only per assignment. For more information you can get via mail or Whats app also

Mail id is aapkieducation@gmail.com

 

Our website www.smuassignment.in

After mail, we will reply you instant or maximum

1 hour.

Otherwise you can also contact on our

whatsapp no 8791490301.

 

2. Explain trait theory and theory of Self Image.

Ans 2.

Trait Theory

Trait theory is a psychological framework used to understand human behavior based on specific characteristics or traits that are relatively stable over time. In the context of consumer behavior, trait theory focuses on identifying personality traits that influence purchasing decisions and brand preferences. Traits such as openness, conscientiousness, extroversion, agreeableness, and neuroticism,

 

3. How is the study of Consumer Behaviour interdisciplinary?

Ans 3.

Study of Consumer Behaviour Interdisciplinary

The study of consumer behavior is inherently interdisciplinary, drawing upon knowledge and methods from various fields to understand and analyze the factors influencing consumer decisions. As consumer behavior is complex and influenced by a multitude of variables, an interdisciplinary approach allows researchers and marketers to gain a holistic perspective on the motivations, attitudes, and

 

 

 

Assignment Set – 2

 

 

4. Explain the consumer buying process.

Ans 4.

Consumer Buying Process

The consumer buying process refers to the series of stages that consumers go through when making a purchasing decision. Understanding this process is critical for marketers as it helps them identify opportunities to influence consumers at each stage. The process typically consists of five stages: problem recognition, information search, evaluation of alternatives, purchase decision, and post-

 

5. Write Short Notes on the following:
6. Diffusion of Innovation
7. Opinion Leaders

Ans 5.

1. Diffusion of Innovation

The diffusion of innovation refers to the process through which new ideas, products, or technologies spread across a society or social system. This concept, introduced by Everett Rogers, explains how,

 

 

6. Discuss the Howard-Sheth Model of Consumer Decision Making Process.

Ans 6.

The Howard-Sheth Model of Consumer Decision-Making Process

The Howard-Sheth Model of Consumer Decision Making, developed by John Howard and Jagdish Sheth, is a comprehensive framework that explains how consumers make complex purchasing decisions. The model