DBB2103 BBA RESEARCH METHODOLOGY

Description

SESSION	FEB-MAR, 2025
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	III
COURSE CODE & NAME	DBB2103 RESEARCH METHODOLOGY

 

 

Assignment Set – 1

 

 

Q1 What do you mean by research? Explain the process of conducting research with the help of taking a  research problem into consideration. 2 + 8

Ans 1.

Meaning of Research

Research refers to a systematic and objective investigation into a specific problem, issue, or phenomenon. It aims to discover new facts, verify existing knowledge, and develop new theories or solutions through the application of scientific methods. Research is used in various fields—such as business, medicine, social sciences, and technology—to support decision-making, solve problems, and improve outcomes. It involves collecting, analyzing, and interpreting data to reach

 

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Q2 What do you understand by a research design? Briefly explain the different types of research designs with the help of two examples under each. 3+7

Ans 2.

Meaning of Research Design

A research design is the blueprint or framework for conducting a research study. It outlines the procedures for collecting, measuring, and analyzing data. The research design ensures that the evidence obtained during the study is capable of addressing the research problem logically, effectively, and economically. It helps in ensuring accuracy, objectivity, and validity of the findings. A well-thought-out research design provides clarity on the research methodology, data sources, tools, and

 

 

Q3 Explain the role of sampling method in business research. Differentiate between probability and non-probability sampling techniques along with the suitable examples under each method. 3+7    

Ans 3.

Role of Sampling Method in Business Research

Sampling plays a crucial role in business research as it allows researchers to study a representative portion of a population instead of analyzing the entire group. This makes research more practical, cost-effective, and time-efficient. By selecting a well-structured sample, researchers can draw valid conclusions and make informed decisions. Sampling also enables better handling of large datasets and helps reduce the margin of error when proper techniques are applied. In

 

Assignment Set – 2

 

 

Q4 Discuss the different situations in which primary and  secondary methods of data collection will be used. Explain the different methods of collecting primary data with suitable examples. 5+5

Ans 4.

Situations for Using Primary and Secondary Data Collection

Primary Data Collection Usage

Primary data is first-hand, original data collected directly by the researcher for a specific purpose. It is used when existing data is not sufficient, not relevant, or not available in the required format. Primary

 

Q5 What do you mean by a Questionnaire? Discuss the detailed process of designing a questionnaire for assessing customer satisfaction of any product. 2 + 8       

Ans 5.

Meaning of a Questionnaire

A questionnaire is a structured set of written or printed questions used to collect information from respondents for the purpose of research or survey analysis. It is one of the most commonly used tools in primary data collection. Questionnaires can be administered via paper, online forms, email, or in-person. They are ideal for gathering quantitative data and understanding opinions, attitudes, behaviors, and preferences of a target group. A well-designed questionnaire is clear, concise, unbiased,

 

Q6 Write short note on:

1. a) Types of Hypotheses

Ans 6.

1. a) Types of Hypotheses

A hypothesis is a tentative statement or assumption that proposes a possible explanation to a phenomenon or predicts a relationship between variables. In the context of research, a hypothesis guides the direction of the study and forms the basis for testing and analysis. There are several types of hypotheses used in research. The null hypothesis, symbolized as H₀, assumes that there is no significant relationship or difference between the variables under study. It acts as the