DBB2114 MARKETING MANAGEMENT

Description

SESSION	JUL – AUG 2026
PROGRAM	BACHELOR OF BUSINESS ADMINISTRATION (BBA)
SEMESTER	3
COURSE CODE & NAME	DBB2114 MARKETING MANAGEMENT

 

 

Assignment Set 1

 

Q.1. Critically evaluate the marketing concept and societal marketing concept by comparing their objectives, focus and implications. (10 Marks)

Ans 1.

Businesses must meet customer demands, and may impact communities and natural resources. The marketing concept and the societal marketing concept provide alternative ways of fulfilling this responsibility. The societal approach has an added element of concern for the long-term welfare of society in making marketing decisions, while both approaches acknowledge the needs of customers.

Marketing Concept Objectives

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Q.2. What is the role of marketing control in monitoring and improving the performance of marketing strategies? (10 Marks)

Ans 2.

Marketing control is a function of comparing the results of the marketing efforts with the desired outcomes and making necessary adjustments. A strategy might look great when it starts, but might not work out that way in practice. Control links plans to results and assists management to make better decisions as conditions in the marketplace evolve.

How to set Objectives and Standards

The first step

 

 

Q.3. How does a brand progress through different stages of development? Explain. (10 Marks)

Ans 3.

A brand is built over time, when buyers become familiar with the brand, understand its offering, and make experiences within the brand. Development is not only a growth in business, but involves a changing relationship with customers. The brand can transition from introduction to growth and maturity, and decline can occur if the relevance and trust diminish.

Research and Brand

 

 

Assignment Set 2

 

Q.4. How do channel members contribute to the effective distribution of products? Explain their functions. (10 Marks)

Ans 4.

Channel members refer to the organisations and individuals that assist the movement of the product from producers to the users. They comprise agents, wholesalers, distributors and retailers. They don’t just deliver. They link the product to the demand of the market and make products available in certain quantities

 

 

 

Q.5. Critically evaluate the different types of buying decisions like impulsive, routine response, limited decision making, and extensive decision making with examples. (10 Marks)

Ans 5.

Not all products require the same level of thinking when consumers are making a buying decision. Their decisions are based on Involvement, Familiarity, time, perceived risk and situation. Impulsive buying, routine response, limited decision making and extensive decision making provide explanations of important differences, and one consumer may engage in each of these on

 

 

Q.6. Examine how evolving marketing trends are driving changes in consumer behaviour and strategic business practices? (10 Marks)

Ans 6.

Marketing trends are reshaping the way consumers are finding products, comparing options and buying as well as how they’re evaluating brands. Consumers’ expectations have grown, driven by digital access, personalised communication, social influence and a concern about responsibility. Businesses need to react by changing information, services and operations, and not accepting all of the promotion tools.

Digital Discovery